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Sam Ng

Founder and Director at Optimal Usability and OptimalSort, Wellington New Zealand

As a co-founder and Director of the consultancy Optimal Usability and a passionate generalist, Sam has been involved with over 100 usability and design projects with clients in such diverse domains as government, ecommerce, education, finance, telecommunications, and not-for-profits. With a desire to practice what he preaches, Sam recently led a small team to design and develop the online card sorting tool, OptimalSort. Built on a modest budget and with limited resources, OptimalSort is now being used by hundreds of leading companies and Web professionals worldwide.