Do you create products or organize events for UX professionals or manage a UX team that’s hiring? Sponsor UXmatters and see your ad or logo here! Learn moreLearn More

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Keith LaFerriere

Vice President of User Experience at Arnold Worldwide, Boston Massachusetts USA

Keith LaFerriereKeith leads User Experience at Arnold Worldwide, one of the most award-winning advertising agencies in the USA. His passion and persistence in advocating for user-centered design—whether offline or online—enables the achievement of both user experience and ad campaign goals. For over sixteen years, Keith has made interactive environments and complex Web applications easier to use, working for clients such as Carnival, Harvard University, IDC, DHL, Ocean Spray, Huntington Bank, Panasonic, The Bahamas Ministry of Tourism, and many more.

Column on UXmatters: The Business of UX—Building & managing a UX agency