Chandler’s personal passion is deeply understanding how communications drive people to action. He applies this knowledge to marketing communications of many types, including Web site content and marketing collateral. The focus of Chandler’s one-person company, Accurate Business Communications, is supporting other businesses in their sales and marketing efforts by creating communications that enable his clients to meet their business goals. In 1977, when Chandler was starting out as a Sales Representative with Scott Paper Company, their national sales trainers had begun to learn about and adapt Neuro-Linguistic Programming (NLP) to consumer products sales. His journey has taken him from a basic understanding of the Pygmalion Effect to learning about advanced discovery techniques, cognitive psychology, the function of short-term memory, and rationalization of thought and perception. In his work, Chandler calls on 35 years of experience in field sales and training for such organizations as Scott Paper Company, Wells Fargo Home Mortgage, Northwestern Mutual, and several regional consulting firms. He speaks often and presents seminars on the subject of strategic Web site content.
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