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Baruch Sachs

Senior Director, Human Factors Design at Pegasystems, Cambridge MA USA

With over 12 years of experience leading and participating in successful efforts to improve user experience across various industries, Baruch has a developed a wide range of skills in the areas of interaction design, user interface development, and product management. For the past 5 years, he has developed and led the global user experience team at Pegasystems and serves as the principal end-user advocate for the Pegasystems Services organization in the delivery of user interface design and user experience to customers and partners.

Column on UXmatters: “Selling UX—A unique perspective on service UX”

Baruch Sachs’s Specialties: Consulting | Human Factors | Interaction Design | UX Management | Visual Design