In 2001, Tal began scoping and designing digital projects and enthusiastically embraced the shift to user-centred design because it more naturally incorporates the values of empathy, optimism, and ethics. He has worked primarily for consultancies, both as a consultant and as a manager, but also on the client side. His projects have primarily involved Web site and online system requirements analysis and interaction design, but also business strategy, brand creation, process improvement, and market research for a mix of corporate, government, and not-for-profit clients. Tal especially takes pleasure in weaving many little innovations into a technically graceful solution that empowers users and delights his clients. Tal holds a Bachelor of Engineering (Electrical, First Class Honours) from N.S.W. University.