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Yury Vetrov

Head of Portal UX at Mail.Ru
Moscow, Russia

Yury Vetrov Yury leads a team comprising UX and visual designers at one of the largest Russian Internet companies, Mail.Ru, which is part of the Mail.Ru Group. His team works on communications, content-centric, and mobile products, as well as cross-portal user experiences. Both Yury and his team are doing a lot to grow their professional community in Russia.

Read Yury’s blog, User Experience Project Management, in Russian.

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Yury’s Articles on UXmatters

Review: UX and Digital Design Week 2017
July 2018
Applied UX Strategy, Part 6.2: Implementation: Transforming Design
October 2017
Applied UX Strategy, Part 6.1: Implementation
September 2017
Applied UX Strategy, Part 5.2: Outcome-Driven Design
July 2017
Review: UX and Digital Design Week 2016
April 2017
Applied UX Strategy, Part 5.1: Outcome-Driven Design
April 2017
Applied UX Strategy, Part 4.2: From Design Team to Design Culture
October 2016
Applied UX Strategy, Part 4.1: From Design Team to Design Culture
September 2016
Applied UX Strategy, Part 3: Platform Thinking
August 2015
Applied UX Strategy, Part 2: The Product Designer
February 2015
Applied UX Strategy, Part 1: Maturity Models
December 2013
How to Calculate the ROI of UX Using Metrics
July 2012

Yury’s Contributions to Ask UXmatters

The Next Big Thing in User Experience, Part 2
July 2016
The Future of Large UX Design Firms
January 2015
Balancing UX Strategy with Lean and Agile | Roles in UX Strategy | UX Versus CX Strategy
July 2013
Key UX Strategy Methods, Tools, and Deliverables | Communicating UX Strategy
May 2013
Designing Tablet Apps
January 2013
Encouraging Participation and Fun During Collaborative Design Sessions
December 2011
The Integration of User Experience into Software Development
August 2011

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