Having worked as an interaction design consultant since 1994 in Norway and Denmark, Lavrans founded live|work in London with Chris Downs and Ben Reason in 2002. As a partner at live|work, he has led service innovation projects for Sony Ericsson, Sony, Aviva/Norwich Union, the BBC, airport operator BAA, the Norwegian Knowledge Centre for Health Services, the UK Design Council, Orange, Vodafone, Mustad, Fast, the Interactive Institute in Sweden, and UK regional development agency ONE North East. Lavrans has also served on the committee responsible for the new British Standard for Service Design. In recent years, Lavrans has lectured and run seminars at the Interaction Design Institute Ivrea in Italy, Köln International School of Design, Oslo School of Architecture, University of Art and Design Helsinki, and the Estonian Academy of Arts and Cranfield School of Management in the UK. He is coauthor of Service Design: From Insights to Implementation, published by Rosenfeld Media.