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Paula Barraza

User Researcher at NOOK Media, Palo Alto CA USA

Paula BarrazaPaula has spent the past eight years conducting user research for some of the largest companies in Silicon Valley, including IBM, Intel, and Microsoft. Her focus is on helping companies take user research beyond traditional usability testing by implementing various qualitative research methods that enable them to better understand the user journey. Paula is passionate about complementing qualitative research with quantitative research and analytics usage data to capture a more comprehensive picture of the user experience. Paula graduated from the Engineering Psychology program at New Mexico State University, receiving her MA in Psychology.