Usability
Adina Klein
Over several years working in the field of user experience, Adina has worked on a variety of projects, involving the design and redesign of dashboards, complete business systems, Web sites, intranets, and business processes. Her clients have included Mercer, Sun Life Financial, Ford Direct, Radian Guaranty, the City of Philadelphia, Astra Zeneca, Michael C. Fina, American Express, and Wolters Kluwer. Adina holds a Bachelor of Science and Arts in chemistry and architecture and a Master of Product Development, both from Carnegie Mellon University.
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Specialties: Consulting | Usability | User Research
Afshan Kirmani
A UX professional since 2006, Afshan has worked on Web sites, applications, hand-held devices, retail kiosks, and cross-channel experiences. At Global Dawn, her projects include social media, behavioral design, analytics, applications that leverage personalized content, and user experiences that optimize customer retention and give clients more opportunities to drive sales. Her clients have included HSBC, Wells Fargo, Sony, Dolby, PepsiCo, Nokia, Unilever, and Kingfisher. Applying her knowledge across industries, Afshan has worked in domains such as banking, insurance, consumer goods, manufacturing, travel, transportation, media and entertainment, ecommerce and retail, health, education, and social networking. Afshan has a Master’s Degree in Human Computer Interaction and Ergonomics from University College London (UCL). She believes it is essential to connect with other experts in the global UX community and has contributed to talks at HCI and UPA meetings. In addition to writing for UXmatters, she has written for Boxes and Arrows and Human Factors and Ergonomics.
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Specialties: Information Architecture | Interaction Design | Usability
Amaya Becvar Weddle
Amaya is a UX researcher and designer with expertise in ethnographic methods, embodied cognition, and multimodal interactions. At Immersion Corporation, she is part of a spitfire innovation team creating the next generation of haptic technologies for mobile devices. Amaya has a PhD in Cognitive Science with a specialization in Human-Computer Interaction. For her dissertation research, she applied ethnographic methods to studying the cognitive and cultural changes that happen when communities of practice adopt new technologies. Amaya has worked as a UX professional for over 10 years and led UX teams at Cisco Systems and BitDefender. Amaya is an enthusiastic proponent of the Maker movement, which aims to empower individuals to build and craft their own experiences with technology.
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Specialties: UX Design | Usability | User Research
Arun Joseph Martin
Arun is a usability analyst who explores new ways of helping users to reach their goals. Prior to working in usability, he held technical support and technical writing roles. In addition to writing for UXmatters, Arun has written articles for Usability Interface, a quarterly newsletter of the STC Usability SIG, and is a volunteer for IxDA.
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Specialties: Service Design | Usability | User Research
Barnabas Nagy
Originally from Hungary, Barnabas works in the UK as a contract UX designer and information architect. He has six years of professional experience in Web design for desktop and mobile Web browsers, Web development, branding, and marketing. For his clients, he creates personas, sitemaps, user flows—or user journeys—prototypes, wireframes, and functional specifications and conducts usability testing. His clients’ domains include ecommerce, banking, PR, law, healthcare, marketing, sports, training, motor trade, and real estate. Barnabas endeavors to understand the needs of Web site users and ensure that his UX design solutions meet both business requirements and the usability requirements of target users. He works in close collaboration with in-house designers and developers to create cross-browser and cross-platform user experiences. Barnabas enjoys finding solutions to complex design problems and helping his clients to understand how User Experience can benefit their business. He is the founder of the Web site Principles of UX.
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Specialties: Information Architecture | UX Design | Usability
Bill Schmidt
A practicing usability engineer since 1995, Bill is currently working with the National Board of Medical Examiners, where he wears multiple hats as usability engineer, interaction designer, and visual designer. He has also worked with a number of Fortune 500 companies in the financial, pharmaceutical, energy, and manufacturing industries, for clients such as Microsoft, Lincoln Financial, BP, Comcast, Wyeth, Astra Zeneca, and power supplier for the UK, National Grid. Working with clients in the energy sector, Bill evaluated and designed user interfaces for electricity and natural-gas control rooms. He spent 10 years working on complex command-and-control systems for the U.S. Air Force and Navy—including AWACS, NORAD, and AEGIS radar systems.
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Specialties: Information Architecture | UX Design | Usability
Bob Goodman
Product Designer at Microsoft
Principal at BobGoodman.Net, Inc., Boston MA USA
Bob Goodman is a Boston-based UX professional whose consulting business offers a unique integrated model of consulting and creative services, including interaction design, information architecture, usability consulting, copywriting, brand building, and business strategy. Before launching his own business, Bob served as creative director at several leading interactive agencies in New England. As a usability consultant, Bob has run hundreds of usability labs. From these intense and sustained interactions with real-world users, he has extracted a unique set of principles and practices surrounding the user experience. At the core is his understanding of the ways in which a successful user experience flows from and undergirds smart business strategy and lasting brand value. Bob is a member of the UPA, IAI, and SIGCHI, and serves as Boston’s Local Ambassador for UXnet. He is a frequent awards show judge and speaker on UX, design, usability, and IA.
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Specialties: Brand Strategy | Consulting | Information Architecture | UX Design | Usability
Carissa Demetris
Principal User Experience Designer at ProQuest, Ann Arbor MI USA
Carissa has over eight years of professional experience in user experience design and four years of experience working in agile development environments. Working with companies in the healthcare, transportation, Web design, and software industries, she has successfully collaborated with clients to improve product design and increase user adoption in the marketplace. Carissa’s broad experience working with agile UX design has enabled her to mentor her fellow colleagues on adapting their methods to effectively produce agile deliverables.
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Specialties: Consulting | Interaction Design | Usability | User Interface Design
Carol Barnum
Director of Usability Center @ Southern Polytechnic, Marietta GA USA
For nearly two decades, Carol has been helping clients understand their users’ experience. Client projects have run the gamut from software, to Web sites, Web applications, documentation, training, elearning, mobile devices, and interactive voice response systems (IVRs). As Director and Co-founder, in 1994, of the Usability Center and Director of graduate studies in Information Design and Communication at Southern Polytechnic near Atlanta, Carol lives comfortably and happily in the two worlds of academe and business. An award-winning author and speaker, Carol has published six books. Her newest book is Usability Testing Essentials: Ready, Set … Test! She has been an invited speaker at conferences around the world. Carol is a founding editorial board member of JUS (Journal of Usability Studies), an STC Fellow, a Rainey Award recipient for Excellence in Research, and a Gould Award recipient for Excellence in Teaching Technical Communication.
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Specialties: Information Design | UX Strategy | Usability
Caroline Jarrett
Usability Consultant at Effortmark Ltd, Leighton Buzzard UK
Caroline became interested in forms when delivering OCR (Optical Character Recognition) systems to the UK Inland Revenue. The systems didn’t work very well, and it turned out that problems arose because people made mistakes when filling in forms. Since then, she’s developed a fascination with the challenge of making forms easy to fill in—a fascination that
shows no signs of wearing off over 15 years later. These days, forms are
usually part of information-rich Web sites, so Caroline now spends much of
her time helping clients with content strategy on huge Web sites. Caroline
is coauthor, with Gerry Gaffney, of Forms that Work: Designing Web Forms for Usability,
the companion volume to Ginny Redish’s hugely popular book Letting
Go of the Words: Writing Web Content That Works.
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Specialties: Consulting | Content Strategy | Information Design | Usability
Chris Farnum
Senior User Experience Designer at ProQuest, Ann Arbor MI USA
Chris has over 14 years of experience doing information architecture and UX design. He recently rejoined the UX team at ProQuest, where he is part of an agile user experience team redesigning the ProQuest search interface. Formerly, Chris was a Senior Information Architect at Enlighten, where he collaborated with multidisciplinary teams to create meaningful user experiences for Fortune 500 brand sites. Chris got his start as an information architect at Argus Associates. He was also once a reference librarian for a public library. He holds an M.I.L.S. degree from the University of Michigan School of Information and Library Studies.
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Specialties: Information Architecture | UX Design | Usability
Colleen Roller
Colleen has 10 years of experience in making Web sites easy to use. Before becoming an independent consultant, she worked at Fidelity Investments, as both a Lead UX Designer and a Senior Usability Consultant. Her primary interest is in decision architecture—designing Web sites to support optimal decision making by users and, thus, ensure organizations achieve their business objectives. Colleen has presented on this topic to corporate audiences such as Fidelity and VistaPrint, to the Usability Professionals’ Association, and as an invited speaker, at Bentley University. Colleen holds a B.A. in Music Performance. While in the U.S. Army, she earned a Master’s in Public Administration, with a specialty in Human Resources Management. She is a member of Boston CHI and the Usability Professionals’ Association. Colleen is forever fascinated by the workings of the human mind and, especially, the art and science of designing for optimal decision making. She welcomes opportunities to consult, write, and present on the topic of decision architecture.
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Specialties: Consulting | Decision Architecture | UX Design | Usability
Daniel Szuc
Principal Usability Consultant at Apogee Usability Asia Ltd., Hong Kong
Daniel is based in Hong Kong and helps companies in Asia like PCCW, HSBC, CSL, China Light & Power, Sunday, Cathay Pacific, Marriott, ADB, and Yahoo! China make their products easier to use. He has also worked with Telstra Australia and IBM. Daniel has spoken on Usability in Hong Kong, China, Singapore, Malaysia, United States, and Australia, helping to develop new groups of interest in the region. He recently co-wrote and released the Usability Kit with Gerry Gaffney. Daniel is a founding member and President of the UPA China Hong Kong Branch, co-founder of the UPA China User Friendly conferences, and holds a BS in Information Management from Melbourne University Australia.
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Specialties: Consulting | UX Strategy | Usability
David Kozatch
Principal at DIG, New York NY USA
David Kozatch brings over 20 years experience in marketing research and customer user experience to his work as an interviewer and strategic consultant. As principal of DIG, which he founded in 1989, he has conducted literally thousands of focus groups and in-depth interviews in the areas of financial/business services, software, hardware, Web/interactive services, and telecommunications. Since 1996, David has been a leading thinker in helping companies gain a deeper understanding of the ways people use the Web and mobile communications. His company’s user experience research was integral to successful launches on the Web for Google, HBO, Verizon, and Absolut Vodka. And, more recently, his work for clients like Register.com, FedEx, and Cablevision has helped these companies build better brands online.
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Specialties: Brand Strategy | Consulting | UX Strategy | Usability | User Research
Davis Neable
Davis has a passion for designing engaging products. Applying her research and design expertise, she helps to ensure that Business Process Management (BPM) products are easy to use and improve customers’ and users’ productivity. Prior to joining IBM Canada, Davis worked on other products and applications for IBM, in both the UK and the US. She has contributed to the field of technology by speaking and authoring.
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Specialties: Usability | User Research
Delia Rusu
Delia has over 15 years of experience in technical writing, information architecture, usability, and user assistance. At IBM Canada, she creates documentation for a variety of platforms and users. She also designs and develops user assistance, user interface text, error messages, and context-sensitive Help. Her interests include creative writing, blogging, social media, Web design, and usability. Delia holds a degree in Computer Science. She has served as a volunteer judge for the Society for Technical Communication competition.
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Specialties: Information Architecture | Information Design | Usability | User Assistance
Demetrius Madrigal
Principal Researcher and Co-Founder at Metric Lab
Redwood City CA USA
Demetrius truly believes in the power of user research—when it is done well. With a background in experimental psychology, Demetrius performed research within a university setting, as well as at NASA Ames Research Center before co-founding Metric Lab with long-time collaborator, Bryan McClain. At Metric Lab, Demetrius enjoys innovating powerful user research methods and working on exciting projects—ranging from consumer electronics with companies like Microsoft and Kodak to modernization efforts with the U.S. Army. Demetrius is constantly thinking of new methods and tools to make user research faster, less costly, and more accurate. His training in advanced communication helps him to understand and connect with users, tapping into the experience that lies beneath the surface.
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Specialties: Consulting | Human Factors | Usability | User Research
Eric Reiss
Chairman and CEO, The FatDUX Group, Copenhagen Denmark
Eric’s company, the Copenhagen-based FatDUX Group ApS, designs online and offline interactive experiences and has offices and associates in over a dozen countries worldwide. The author of Practical Information Architecture, Web Dogma '06, and Usable Usability, Eric has also contributed to several other books and publications, including Designing Web Navigation and Pervasive Information Architecture, and has added his commentary to the online Encyclopedia of Human-Computer Interaction. Eric was President of the Information Architecture Institute for two terms and is the current Chair of the European Information Architecture Summit. He is active on the information architecture, usability, user experience, and service design scenes.
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Specialties: Brand Strategy | Consulting | Information Architecture | Information Design | Interaction Design | UX Design | UX Strategy | Usability
Eric Schaffer
Eric Schaffer founded HFI in 1988 and, over the last quarter century, has become known as the visionary who identified usability as the driving force in the Third Wave of the Information Age—following hardware, then software as the previous key differentiators. Eric recognized that the most profound impact on corporate computing would be the result of a positive online user experience—the ability for a user to get a job done efficiently, easily, and without frustration. His book Institutionalization of Usability: A Step-by-Step Guide provides a roadmap companies can follow to make usability a systematic, routine practice throughout an organization. Eric co-developed HFI’s Schaffer-Weinschenk Method�, the only ISO-certifiable process for user-centered design, which builds on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. He has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. Recently, Eric has been traveling the world teaching HFI’s newest course, “How to Design for Persuasion, Emotion, and Trust.” He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist. Eric earned his PhD in “Applied Psychology specializing in Human Performance”—aka usability—from Stevens Institute of Technology.
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Specialties: Consulting | UX Design | UX Management | UX Strategy | Usability | User Research
Erin Walsh
During her twelve years of experience working in user-centered design, Erin has often found herself in a teaching role, evangelizing usability and the user experience. Early in her career in Web development, she was responsible for all aspects of development, from requirements gathering to deployment. More recently, Erin has had the opportunity to focus on user behavior and experience design. When she is not analyzing her toddler’s interactions with digital applications, she continues her work evangelizing user experience to Web design and interactive media students. She has an M.S. in Interactive and New Communication Technologies from Florida State University.
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Specialties: Interaction Design | UX Design | Usability
Frank Guo
Founder of UX Strategized, San Bruno CA USA
A well-respected UX strategist and architect, Frank has co-authored a book chapter and published more than a dozen professional papers, covering such topics as advertising, Web promotion, eyetracking, persona development, product strategy, and search results. He has also developed a large body of user-research techniques and UI-design guidelines and trained many in applying them. Recently, at the Human-Computer Interaction International conference, Frank received a best-paper award for a paper that he co-authored. Frank is currently providing UX strategy and design consulting services through his firm, UX Strategized.He set up and led user research practice for Barclays’s iShares business and established foundational digital client insights for the firm. His work had a deep impact on iShares’s digital strategies and shaped the award-winning UI designs of iShares’s Web tools and iPhone app. Previously, Frank established eyetracking as a key research method at eBay. He led advertising research there and published a professional paper on best practices for online advertising. He also led design guidelines research that influenced eBay’s UI design best practices and full-cycle user research for the shipping and seller tools, influencing the tools’ overall redesigns. Prior to joining eBay, Frank conducted design-strategy research at Oracle, influencing the UI architecture of its enterprise software suite. Frank obtained a PhD in cognitive psychology from UCLA, where he conducted extensive scientific research on consumer psychology and taught advanced statistics.
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Specialties: Consulting | UX Design | UX Management | UX Strategy | Usability | User Research
Heather Nam
Since the early 1990s, Heather has been testing Web sites and software for children throughout her career. She has a special ability to look at a situation through the eyes of her target audience, and her in-depth interviews and ability to skillfully ask the right questions help to uncover insights that otherwise might go unnoticed. Heather is passionate about understanding why users make decisions and has traveled nationally and internationally to moderate over 3,000 research interviews, focus groups, and ideation sessions, with groups that have included parents, teachers, teens, tweens, and young children.
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Specialties: Usability | User Interface Design | User Research
Hilary Coolidge
While at Molecular, Hilary has worked on projects for companies in the financial services, consumer products, Web services, and consulting industries. She was responsible for planning and conducting a usability study for a mobile Web site, produced site maps and annotated wireframes for a Web site redesign for a top-10 consulting company, and created a new home page for a well-known job search company, including new branding and campaign messaging. Other companies she has worked with include Coca-Cola, Boost, BCG, IBM, Monster.com, and Houghton Mifflin. Hilary enjoys bringing her business knowledge and experience to the experience design field.
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Specialties: Consulting | UX Design | Usability
Isabelle Peyrichoux
With a passion for exploring users’ mental models and more than seven years working in user experience in the United States, Canada, France, and the United Kingdom, Isabelle specializes in user research. Isabelle works for Yahoo!, in Silicon Valley, where she conducts all kinds of lab and field studies to inform product strategy and design. With two certificates in psychotherapy, she has endeavored to integrate her knowledge of psychotherapy and psychology into her practice as a user researcher and thereby contribute new approaches to the field of user research. Isabelle has a Masters degree in Information Science from the Conservatoire National des Arts et Métiers, in Paris, France. An engaging speaker, Isabelle has given presentations and workshops for professional associations and conferences. At the IA Summit, in 2006, she spoke about her experience conducting an international needs analysis across North America, Europe, and Africa.
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Specialties: Information Architecture | Interaction Design | Usability | User Research
James Coston
James earned a BSc in Psychology and an MSc in Cognitive Neuropsychology, then started working as a UX professional fresh out of university in Nomensa’s graduate scheme. His knowledge of psychology is the pillar on which he’s based his work as a UX consultant. Applying key principles and using his understanding of cognitive processes and social persuasion helps him to drive toward infallible user experiences. James regularly writes articles that teach readers the value of psychology in user experience. His articles have received praise from Smashing Magazine and other online UX magazines.
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Specialties: Consulting | Information Architecture | Usability | User Research
Jeff Johnson
Principal Consultant at UI Wizards Inc., San Francisco CA USA
Jeff has worked in the field of human-computer interaction since 1978, as a user interface designer and implementer, engineering manager, usability tester, and researcher at companies such as Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. His product usability consulting firm, UI Wizards, offers user interface design, usability reviews, usability testing, and training services. After graduating from Yale University with a BA in Experimental Psychology, Jeff earned a PhD
in Developmental and Experimental Psychology at Stanford University. He has taught in the Computer Science Departments at Stanford University and Mills College. In 2006, he was an Erskine Teaching Fellow at the University of Canterbury in Christchurch, New Zealand. Jeff has published numerous articles and book chapters on various topics relating to human-computer interaction, as well as on the impact of technology on society. He frequently gives talks and tutorials on usability and user interface design at conferences and at companies. Jeff is the author of Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules (2010), GUI Bloopers 2.0: Common User Interface Design Don’ts and Dos (2007), Web Bloopers: 60 Common Design Mistakes and How to Avoid Them (2003), and GUI Bloopers: Don’ts and Dos for Software Developers and Web Designers (2000).
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Specialties: Consulting | UX Education & Training | Usability | User Interface Design
Jeff Larson
As an Interaction Designer at Plantronics, Jeff participates in all phases of the user interface development process—from ideation and opportunity identification to the design and implementation of both hardware and software. He excels in communicating concepts to stakeholders and has a fervent desire to expand and refine his UX skillset. To continue his professional growth, Jeff will be pursuing a master’s degree in UX design.
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Specialties: Human Factors | Information Design | Usability | User Interface Design | User Research
Jen Hocko
Jen currently works at The MathWorks, where she manages a team that focuses on improving the usability of both custom-built and procured business software. In the past, Jen has been a Web developer, technical writer, and interaction designer at both large and small organizations. She has an M.S. in Human Factors from Bentley University.
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Specialties: Information Architecture | Interaction Design | UX Strategy | Usability
Jim Ross
Jim has spent most of the 21st Century researching and designing intuitive and
satisfying user experiences. As a design research consultant, he has helped
such companies as Bank of America, Bloomberg, Comcast, Ford Motor Company,
NBC Universal, Oppenheimer Funds, Novartis, Rite Aid, Vanguard, and Wyeth
Pharmaceuticals. As a User-Centered Designer at JPMorgan Chase, he led the
design of large intranet sites, Web sites, and Web applications. Jim has
a Masters of Science degree in Human-Computer Interaction from DePaul University.
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Specialties: Consulting | UX Design | Usability | User Research
Joanna Markel
Lead Interaction Designer at Digitas, Detroit MI USA
Joanna has been a user experience designer for twelve years and has worked with companies in the automotive, information, and insurance industries. At Digitas, she partners with clients on agile development projects to create innovative and usable experiences. Prior to joining Digitas, Joanna headed the agile User Experience Design team at ProQuest, a company in Ann Arbor that develops Web-based research tools for libraries. Joanna holds an M.S.I. in HCI and contributed to the design and development of the IA Library for the IA Institute.
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Specialties: Information Architecture | Interaction Design | UX Design | UX Management | Usability
Joel Flom
With more than 14 years of experience in the Web industry, Joel helps develop and execute experience strategy for clients at EffectiveUI. Through his passion for untangling the web of technology and trends, he works to create useful, engaging, and meaningful interactions for clients such as Boeing and Microsoft. Joel’s experience spans the globe and includes research, analysis, usability testing, and design. He has served as Managing Director of Elavision, a UX agency based in Australia, as well as at Best Buy. He plays an active role in the UX community, including founding the Brisbane chapter of the Interaction Design Association (IxDA). Joel holds Bachelor of Arts degrees in Sociology and Psychology from the University of Minnesota-Twin Cities.
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Specialties: UX Design | UX Strategy | Usability | User Research
John S. Rhodes
Strategic Usability Consultant at WebWord LLC, Owego NY USA
Based in Owego, NY, John has helped such organizations as IBM, Women.com, Cabelas, US WEST, Universal Instruments, Binghamton University, and Broome Community College. He earned a B.S. in Management Science, an M.A. in Philosophy, and an M.A. in Experimental and Cognitive Psychology at Binghamton University.
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Specialties: Consulting | UX Strategy | Usability
Josephine Wong
Principal Usability Consultant at Apogee Usability Asia Ltd., Hong Kong
Jo Wong has practiced as a usability consultant in Hong Kong for the past 10 years, working with companies such as PCCW and CSL. She specializes in conducting usability tests in both Cantonese and Mandarin. She is a member of the Usability Professionals’ Association (UPA) Hong Kong Chapter and promotes usability through her work with the Internet Professionals Association. Jo attended Melbourne University, completing a Bachelor of Social Science Information Management.
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Specialties: Consulting | Usability
Junaid Asad
User Experience Lead at IBM Global Business Services, Bangalore India
Junaid’s UX design experience encompasses both the services and themanufacturing industries. In addition to his having worked on social media initiatives with organizations like IBM and HP, he has done user interface design for Web applications and products and worked on new technologies in both mature and emerging markets, business process analysis and re-engineering, and human performance assessment and improvement. Junaid has graduate degrees in both Human Factors Psychology and Electrical Engineering and brings a multidisciplinary approach to his work. He is also a Certified Usability Analyst (CUA).
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Specialties: Human Factors | UX Design | Usability
Kate Lawrence
Kate brings over 15 years of experience in UX design and user research to her role as a User Experience Researcher at EBSCO Publishing. She has deep experience in the healthcare and online travel industries and has degrees in Sociology and Public Health.
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Specialties: UX Design | Usability | User Research
Kate Walser
Principal Consultant and Senior User Experience Designer at CX Insights, Fairfax VA USA
Based outside Washington, DC, Kate is Principal Consultant for CX Insights, a division of Tritus Technologies, Inc. For the past 12 years, she has envisioned and designed products that make sense and engage customers—all while promoting accessibility. Kate has worked across industry, government, and non-profit organizations, including AXA/Equitable, T. Rowe Price, U.S. Department of Defense, U.S. Department of Health & Human Services, and Veterans Affairs, as well as for some international organizations. Kate was a member of the U.S. federal advisory committee that updated the Section 508 and Section 255 accessibility standards. She has a degree in biomedical engineering and an MBA in strategy and international business. She is VP of the Washington, DC-area UPA chapter, and a member of the UPA-Knowbility Web Accessibility Certificate advisory board.
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Specialties: Accessibility | Consulting | UX Design | UX Management | UX Strategy | Usability | User Research
Kristi Olson
Kristi has been doing UX research for ecommerce Web sites since 2001 and information architecture since 2006. After specializing in qualitative research methods for Target and Evantage Consulting, she moved to her current employer, Deluxe, and transformed UX research by blending qualitative and quantitative insights in a new approach called UX analysis. Kristi is an expert in research methodology, designing and blending methods of research, and discovering creative approaches to gathering data that meet business objectives. Kristi has synthesized her long-time, right-brain approach to user research with the left-brain approach of Web analytics to more powerfully communicate with Ebusiness. She has been Deluxe’s Tealeaf owner, administrator, and primary business user since 2009 and is on the road to becoming an Omniture Discover power user. Kristi is currently completing her Master of Liberal Studies in Innovation Studies.
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Specialties: UX Design | Usability | User Research
Kyle Soucy
Founding Principal at Usable Interface, Rochester NH USA
As the founding principal of Usable Interface, a consulting company specializing in product usability and user-centered design, Kyle Soucy has created intuitive user interfaces for a variety of products and Web sites. Her clients range from pharmaceutical giants like Pfizer to publishing powerhouses like McGraw-Hill. Kyle is the Founder and Past President of the New Hampshire Chapter of the Usability Professionals’ Association (NH UPA); has served as the Chair of PhillyCHI, the Philadelphia Chapter of the Association for Computing Machinery’s Special Interest Group on Computer-Human Interaction (ACM SIGCHI), and is the local UXnet Ambassador for New Hampshire. She is passionate about the continued growth of the usability and user experience design community.
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Specialties: Consulting | Human Factors | Usability | User Interface Design | User Research
Laura Caprio
Laura has been active in Web site design since 1998—first as a Web designer, then as a content designer and editor. In 2001, Laura joined the new Information Architecture team at DNM—now Fullsix. Since then, she has been active in information architecture, user-centered design, and usability testing. Currently, Laura is working as a product manager at Matrix, a company in the Telecom Italia Group—the most important telco player in Italy. In her role at Matrix, she is responsible for UX design and information architecture and is the editor of www.alice.it, one of the best-known Web portals in Italy. Laura is co-founder of www.informationarchitecture.it, the first Italian Web site focusing on information architecture and user-centered design. She is also co-author of the book Information Architecture, the only book in Italian on this topic. For the last five years, Laura has been promoting information architecture and user-centered design through articles, courses, and panels at seminars and conferences, including the Italian IA Summit.
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Specialties: Information Architecture | UX Design | Usability
Lauren Shupp
Lauren applies her human factors research and design expertise to creating usable and intuitive Business Process Management (BPM) products. She greatly enjoys engaging with clients and testing early interaction designs. Prior to joining the BPM team, Lauren worked on other WebSphere® products and applications. She has published her research on visualization on large displays and applies it to the design of applications. Her skills have evolved from designing highly interactive Web applications for cloud products to integrated, stand-alone technologies. Because of her research background in information visualization, she dreams of the day her office walls will be made of a solid, interactive display.
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Specialties: Usability | User Research
Laurene McCafferty
An experienced usability consultant at the London-based firm System Concepts, Laurene has worked with a range of clients in the financial services, media and publishing, retail, and government sectors to deliver user-centered solutions. Clients have implemented her recommendations to help streamline their online processes and ensure excellent customer experiences based on proven results. Laurene has a strong interest in social media and working to help develop social media strategies within organizations. She has a PhD in Usability Engineering from the University of Edinburgh and an MA in Sociology from the University of Glasgow.
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Specialties: Accessibility | Consulting | UX Design | UX Strategy | Usability | User Research
Laurie Lamar
Laurie Lamar was previously a consulting information architect and interaction
designer in Boulder, Colorado, USA. Her clients ranged from
Fortune 100 companies to nonprofits, government agencies, and
startups. Projects included large marketing and support-oriented
Web sites, intranet portals, search engines, custom content-management
user interfaces, and complex Web applications. Laurie serves
with Karyn Young as a UXnet Local Ambassador for the Denver
area. She is also chair of the Rocky Mountain CHI chapter.
Laurie’s interests include languages, world travel, and
the interstices between disciplines.
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Specialties: Consulting | Information Architecture | Interaction Design | Usability
Leandro Agrò
Leandro has more than 10 years of experience as an interaction designer and manager of IxD teams. He specializes in next generation user interfaces that provide human-like interaction with intelligent virtual assistants. At Key-One, in Milan, Italy, Leandro is providing detailed specifications for the behaviors of such virtual assistants, including gesture, language, and social skills; defining emotional models that let these assistants respond to the moods of users; and designing visual user interfaces and voice-recognition systems. Before joining Key-One, Leandro was Advanced Design Director at the innovative startup SrLabs, where he focused on eyetracking for the usability market. While there, he led a design team that created the first hands-free, multimodal GUI with voice and gaze input. Previously, he was co-founder and Vice President of a large eConsultancy with offices in Milan and Boston. Leandro studied interaction design at the Domus Academy, in Milan, Italy. He is actively involved with the Milano Bicocca University, TorVergata University, and others. Leandro is a prolific writer on topics from IxD, usability, and UX to natural, multimodal user interfaces. He was the founder of Idearium.org, the first Italian eZine/community for UX designers, and is co-producer of the Interaction Frontiers conference.
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Specialties: Interaction Design | UX Design | Usability
Leslie Johnson
Leslie is a UX generalist with experience in all the disciplines of user-centered design (UCD), which positions her to lead UX teams both large and small. Her past experience includes consulting, as well as providing design, research, and usability solutions to Microsoft, Intuit, and other smaller organizations. Leslie’s two passions are creating outstanding design solutions that satisfy and delight users and teaching and training non-UX professionals in UCD principles. She’s currently consulting in Canada, delivering great user experiences to large and small clients.
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Specialties: Consulting | UX Design | Usability | User Research
Lucinio Santos
For the last eighteen years, Lucinio has been a user experience architect, working on IBM software offerings. During his tenure, he has led, managed, and contributed to usability and design initiatives for systems management, application development, middleware, and portfolio management software. He holds a Ph.D. in Cognitive and Experimental Psychology from the University of New Mexico.
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Specialties: Interaction Design | UX Design | Usability | User Interface Design | User Research
Marnie Andrews
After graduating from the University of Waterloo’s co-op Computer Science program in 2000, Marnie spent her first 8 years working in the software industry splitting her time between programming, interaction design, and usability at small companies that valued her ability to move between skills. Then in 2008, Marnie became a full-time UX Designer at IBM. With her passion for designing with real users, she has led cross-disciplinary product teams to improve the quality of their deliverables by leveraging users’ feedback. Now, as a Design Manager, Marnie ensures that the right people are on the right projects. Her team creates design solutions using the best methods possible. Marnie is currently creating a design research program with her team at IBM Business Analytics.
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Specialties: Interaction Design | UX Design | UX Management | Usability | User Research
Matteo Penzo
At Consultechnology, an ITC company with offices in Milan and Lamezia Terme, Italy, Matteo conducted research projects that focused on natural interactions between people and computers, automotive applications, and universal design—specifically for the elderly and the disabled. Matteo began his career in information technology working for Anixter International at their Milan and London offices, managing their intranet design and programming team. Then he
worked as a project manager for a leading Italian Web agency
in Milan, where he managed Internet projects for international Fortune 500 companies. Matteo is a sought after speaker at national and international seminars—including CHI2005, Macromedia, and VNU to mention just a few—and is a professor
for the Interaction Design course in the Masters program in Humanistic Computer Studies at Bicocca University, Milan. He has written numerous articles on the subjects of natural interfaces, user experience, and technological innovation. He is also the UXnet Local Ambassador for Milan.
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Specialties: Consulting | Interaction Design | UX Strategy | Usability
Matthew C. Clarke
Independent UX Consultant, Sydney Australia
Matthew’s 26 years in information technology include time in the trenches as a programmer, 10 years as a university lecturer in Australia and South Africa, technical writing, user interface design, and product management. During the past decade, Matthew worked with CorVu Corporation—later acquired by Rocket Software—as VP of Information Architecture, GM of Asia-Pacific, and Global Head of CorVu Product Development.
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Specialties: Consulting | Human Factors | Information Architecture | Usability
Michael Hawley
As Chief Design Officer at Mad*Pow, Mike brings deep expertise in user experience research, usability, and design to Mad*Pow clients, providing tremendous customer value. Prior to joining Mad*Pow, Mike served as Usability Project Manager for Staples, Inc., in Framingham, Massachusetts. He led their design projects for customer-facing materials, including e-commerce and Web sites, marketing communications, and print materials. Previously, Mike worked at the Bentley College Design and Usability Center as a Usability Research Consultant. He was responsible for planning, executing, and analyzing the user experience for corporate clients. At Avitage, he served as the lead designer and developer for an online Webcast application. Mike received an M.S. in Human Factors in Information Design from Bentley College McCallum Graduate School of Business in Waltham, Massachusetts, and has more than 13 years of usability experience.
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Specialties: Consulting | UX Design | UX Management | Usability | User Research
Mike Myles
A software designer since the mid-90s, Mike has worked with teams who were responsible for creating a wide range of Web and rich-client applications serving many varied industries. Before joining Continuum Managed Services, he was a key contributor to design efforts at Autodesk, Oracle, Unica (IBM), Chordiant (PegaSystems), and Bowstreet (IBM). Mike studied electrical engineering and computer science prior to cultivating a career in software design. He is an active member of IxDA, ACM, and the local New Hampshire and Boston chapters of UPA. When not busy improving product user experiences, Mike is an avid performing musician and songwriter.
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Specialties: Information Architecture | Interaction Design | UX Strategy | Usability | User Interface Design | User Research
Mona Patel
CEO at Motivate Design and UX Hires, New York NY USA
For over 15 years, Mona Patel’s ability to strategize quickly and customize solutions has set her apart in the industry. In 2009, she started Motivate Design, then two years later, UX Hires, to create a place where clients could get what they need rather than what an agency needs to sell. In short, she was disrupting before it was cool. She has delivered UX strategies and in-house usability programs to hundreds of clients through consulting and training. Before starting Motivate Design, Mona had been a Vice President at Human Factors International (HFI) and a Research Scientist at American Institutes for Research. She is a skilled practitioner of usability testing, expert review, and interaction design for Web sites, Web applications, intranets, and consumer products. Mona currently teaches at Parsons, The New School for Design, where she focuses on showing students the value of good design research. Mona holds an M.S. in Marketing Communications from Boston University and a B.S. in Engineering Psychology from Tufts University.
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Specialties: Interaction Design | UX Education & Training | UX Management | UX Strategy | Usability | User Research
Nicola Rovetta
After starting out in classic advertising, Nicola Rovetta moved on to design for Web marketing projects in 1996. For more than a decade, he’s been directing digital creative departments in international networks, often taking charge of interaction design, information architecture, and experience design. At present, Nicola is leading creative in TBWA\’s digital firm, Agency.com, in Italy. He’s been avidly following the rise of the Web from version 1.0 to 3.0, and he actively evangelizes the power of digital culture in Italy.
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Specialties: Interaction Design | UX Design | UX Strategy | Usability | User Interface Design
Patrick Kennedy
Patrick has over 10 years of experience in the digital media and Web industries, and his expertise covers many areas, including information architecture, ethnographic and design research techniques, and best practice Web design and development. Over the years, Patrick has advised a wide range of clients, across private and public sectors, both in Australia and the United Kingdom. Patrick is a member of the Sydney chapter of the Usability Professionals’ Association (UPA), the Computer-Human Interaction Special Interest Group of Australia (CHISIG), the Web Standards Group (WSG), the Australian Interactive Media Industry Association (AIMIA), the Web Industry Professionals Association (WIPA), and the Information Architecture Institute (IAI), as well as several smaller special interest groups. Patrick holds a degree in Computer Systems Engineering from the University of Technology, Sydney.
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Specialties: Consulting | Information Architecture | UX Strategy | Usability | User Research
Paul J. Sherman
Founder and Principal Consultant at ShermanUX, Youngstown OH USA
ShermanUX provides a range of services, including research, design, evaluation, UX strategy, training, and rapid contextual innovation. Paul has worked in the
field of usability and user-centered design for the past 13 years. He was
most recently Senior Director of User-Centered Design at Sage Software in
Atlanta, Georgia, where he led efforts to redesign the user interface and
improve the overall customer experience of Peachtree Accounting and several
other business management applications. While at Sage, Paul designed and implemented a customer-centric contextual innovation program that sought to identify new product and service opportunities by
observing small businesses in the wild. Paul also led his team’s effort to modernize and bring consistency to
Sage North America product user interfaces on both the desktop and the Web.
In the 1990s, Paul was a Member of Technical Staff at Lucent Technologies
in New Jersey, where he led the development of cross-product user interface
standards for telecommunications management applications. As a consultant,
Paul has conducted usability testing and user interface design for banking,
accounting, and tax preparation applications, Web applications for financial
planning and portfolio management, and ecommerce Web sites. In 1997,
Paul received his PhD from the University of Texas at Austin. His
research focused on how pilots’ use of computers and automated systems
on the flight deck affects their individual and team performance. Paul is
Past President of the Usability Professionals’ Association, was the founding
President of the UPA Dallas/Fort Worth chapter, and currently serves on the
UPA Board of Directors and Executive Committee. Paul was Editor and contributed
several chapters for the book Usability
Success Stories: How Organizations Improve by Making Easier-to-Use Software
and Web Sites, which Gower published in October 2006. He has presented at conferences in North America, Asia,
Europe, and South America.
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Specialties: Consulting | UX Design | UX Strategy | Usability | User Research
Paul McInerney
With over 15 years of industry experience in usability and user experience, Paul has developed broad expertise in diverse product domains, as well as across the full gamut of UX roles and methods. Demonstrating thought leadership, he has shared his experiences and insights with the international UX community at conferences and through the publications of ACM SIGCHI and UPA. Over several years, Paul has exercised his organizational leadership skills through his volunteer executive roles for the Toronto chapter of ACM SIGCHI.
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Specialties: UX Design | Usability | User Research
Peter Hornsby
Peter has been actively involved in Web design and development since 1993, working in the defense and telecommunications industries; designing a number of interactive, Web-based systems; and advising on usability. He has also worked in education, in both industry and academia, designing and delivering both classroom-based and online training. In his role as Senior Information Architect at Friends Provident, Peter works with a multidisciplinary team, including information architects, analysts, and accessibility specialists, setting standards for user experience and promoting a user-centered design process within the business. Peter has a PhD in software component reuse and a Bachelors degree in human factors, both from Loughborough University, in Leicestershire, UK. He has presented at international conferences and written about reuse, eLearning, and organizational design.
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Specialties: Human Factors | Information Architecture | Interaction Design | UX Education & Training | Usability | User Interface Design | User Research
Rebecca Albrand
As a design researcher, Rebecca enjoys understanding users’ needs to inform design. She believes that research improves people’s lives and design changes lives, so she works to merge the two disciplines, with the goal of creating the best possible user experiences. As a design research consultant, she has worked with companies whose domains span transportation, healthcare, entertainment, and finance. Rebecca holds a Bachelor of Science in Industrial Design from The University of the Arts.
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Specialties: Interaction Design | UX Design | Usability | User Research
Ritch Macefield
Owner of Ax-Stream, London UK
Ritch has worked in UX design since 1995. He has a BA with Honours in Creative Design, an MSc with Distinction in IT-Computing, and a PhD in Human-Computer Interaction (HCI) from Loughborough University’s HUSAT (HUman Sciences and Advanced Technology) Institute. Ritch has lectured at the Masters level in five countries—on user-centered design, UX design, usability engineering, IT strategy, business analysis, and IT development methodology. He also has numerous internationally recognized qualifications in IT-related training and education. He has published many HCI articles and was on the editorial team for the Encyclopedia of HCI (2007). Ritch has led major UX design and user-centered design projects at Bank of America, Vodafone, Thomson-Reuters, and Dell Computers. His international experience spans 15 countries. Ritch presently heads Ax-Stream, an approved Axure training partner. His work currently encompasses Axure training, advanced Axure prototyping, usability and acceptability testing of early conceptual prototypes, coaching and mentoring of senior UX designers, and strategic UX work—integrating UX design and user-centered design into agile development methods and moving organizations from second and third generation to fourth generation prototyping methods.
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Specialties: Information Architecture | Interaction Design | UX Strategy | Usability
Russell Wilson
At NetQoS, Russ
reports directly to the CEO and is responsible for the
company’s R&D budget and interface
design for all NetQoS products. He redesigned
their flagship product, SuperAgent. Previously, Russ
was the VP of Engineering at HyPerformix, a simulation
and modeling company. Before joining HyPerformix, Russ
founded a successful startup that generated over $4 million
in revenue. As both CEO and CTO,
he prototyped all interfaces for the company’s
products and worked closely with clients to improve
usability. Russ has extensive experience
in interaction design, rapid prototyping, and usability
and holds a BS in Computer Science and an MS in Software
Engineering from The University of Texas at Austin. Russ
is the Austin Local Ambassador for UXnet and an Austin
representative for IxD, as well as a member of ACM,
IEEE, SIGCHI, UPA, ASIS&T, and AIGA.
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Specialties: Interaction Design | Usability
Sam Ng
Founder and Director at Optimal Usability and OptimalSort, Wellington New Zealand
As a co-founder and Director of the consultancy Optimal Usability and a passionate generalist, Sam has been involved with over 100 usability and design projects with clients in such diverse domains as government, ecommerce, education, finance, telecommunications, and not-for-profits. With a desire to practice what he preaches, Sam recently led a small team to design and develop the online card sorting tool, OptimalSort. Built on a modest budget and with limited resources, OptimalSort is now being used by hundreds of leading companies and Web professionals worldwide.
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Specialties: Consulting | Information Architecture | Interaction Design | UX Strategy | Usability
Serena H. Rosenhan
Manager, User Experience Design at ProQuest, Ann Arbor MI USA
Serena manages a large team of UX designers at ProQuest. She has helped to define agile development processes that keep user-centered design at the forefront. With over 12 years of experience as an information architect and UX designer, Serena has helped design Web sites and Web applications for high-profile companies in many industries. To inform this work, she has conducted many types of user research, including interviews, surveys, usability tests, and contextual inquiries. She holds a PhD from Miami University in Rhetoric and Composition, with a specialization in Professional/Technical Communication and audience analysis.
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Specialties: Information Architecture | UX Design | UX Management | Usability | User Research
Shanshan Ma
Shanshan has extensive research experience in understanding how human beings organize and find information on the Web and in their own personal computing environment. Her expertise includes designing and conducting user research, handheld device and Web site usability, and user experience consulting. Shanshan received her PhD degree in the area of Human-Computer Interaction from Drexel University.
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Specialties: Consulting | UX Design | Usability | User Research
Sharon Harper
As a consultant, Sharon focuses on the information architecture aspect of user experience design. She is passionate about the information-seeking success of users across a range online platforms. Sharon holds an M.S. in Information Architecture & Knowledge Management—now User Experience Design—and an M.L.S. from Kent State University, and is an active member of several online UX and usability groups and the Northeast Ohio chapter of UPA. She writes about UX education, the usability landscape, and the structure and design of information.
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Specialties: Consulting | Information Architecture | Information Design | Interaction Design | UX Design | Usability
Shazeeye Kirmani
Shazeeye translates customer needs into delightful online experiences, addressing changing market dynamics while maximizing profit. She thrives at the intersection of technology and marketing. Shazeeye received her M.S. in Human Factors from the State University of New York at Buffalo in 2004. She recently earned her MBA at The Paul Merage School of Business at UC Irvine. Prior to starting her latest course of study, she was a Senior Usability Engineer at Infosys Technologies, Limited, India. Some of the clients she has worked for include Fidelity Investments, CVS Pharmacy, Walmart, and Wells Fargo.
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Specialties: Consulting | Human Factors | Information Architecture | Information Design | UX Management | UX Strategy | Usability | User Research
Simon White
Born and raised in the UK, Simon has worked, since 1998, in many areas of Internet infrastructure, including Webmastering, server administration, and CMS implementation. He saw the Internet bubble burst in Morocco, where he worked in a Web consultancy and evangelized Internet development, with missions in Tunisia, Malawi, and Haiti. Since 2003, Simon has done site management, user-centered design, UX evangelism, and multivariate testing in the French online travel market with brands like lastminute.com, voyages-sncf.com, and tgv-europe.com. He believes in strong management and a multidisciplinary approach to Web site management.
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Specialties: Accessibility | UX Management | Usability
Tobias Komischke
Tobias has been working in the area of user experience for over 10 years. Currently, he is responsible for the user experience on the inside—development—and outside—training and consulting—at Infragistics. At Siemens, he held senior R&D positions at Corporate Technology, Corporate Research, and Medical Solutions, in both Germany and the U.S. Tobias earned a PhD in Economics and Social Sciences, from Universität Kassel, in Germany. He has reviewed papers for several international technical journals and conferences and has published more than 30 articles. He is a member of ACM, HFES, and UPA.
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Specialties: Consulting | Human Factors | Usability | User Interface Design
Toby Biddle
Director at U1 Group and CEO at Loop11, Melbourne Australia
With a background in market research, Toby has been a UX professional for more than 15 years. He focuses on bringing affordable, quantitative user experience testing to the masses. As a result, Toby has created Loop11, a Web application that lets anyone conduct their own online usability testing studies, without any need for moderators or swanky labs.
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Specialties: Consulting | Usability | User Research
Todd Warfel
Founding Partner at Messagefirst, Philadelphia PA USA
At Messagefirst, Todd focuses on research and design of consumer and b2b products. A recognized leader in the design research and usability fields, Todd speaks regularly at universities and industry conferences and contributes to industry publications. With over 14 years of industry experience and a background in English, cognitive psychology, and product design, he has worked on over a dozen industry-first products. Todd has done work with a variety of clients, including Albertsons, AT&T Wireless, Bankrate, Bank of America, Comcast, Cornell University, Dell, GSK, IntraLinks, Palm, Sallie Mae, Splenda, SBC, SUNY, and Tufts University.
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Specialties: Consulting | Interaction Design | Usability | User Research
Todd Zazelenchuk
For the past 12 years, Todd has led UX projects and teams in both industry and academic environments, including Plantronics, Intuit, Whirlpool Corporation, and Indiana University, where he earned his PhD in Instructional Technology and Human-Computer Interaction. He has authored peer-reviewed articles, contributed to Tullis and Albert’s Measuring the User Experience, presented at international conferences, and received design and utility patents for his work across multiple industries.
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Specialties: Interaction Design | UX Design | UX Management | Usability | User Assistance | User Research
Tomer Sharon
A user experience researcher at Google New York since 2008, Tomer is currently doing user research for Google Search. Previously, he led the UX research effort for Google’s online advertising management platform, DFP (Doubleclick for Publishers). Prior to working for Google, he was a user researcher at Check Point Software Technologies in Israel, where he led the research effort for dozens of networking and Internet security products on various platforms. As founder and president of UPA Israel, Tomer led the chapter to many achievements, including raising awareness of the need for easy-to-use, efficient, and fun technology products, as well as growing and nurturing a professional community of 1,000 practitioners. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UX Magazine. Tomer is the author of the forthcoming Morgan Kaufmann book, It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects, which will be out in 2012. He holds a master’s degree in human factors in information design from Bentley University.
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Specialties: Human Factors | Usability | User Research
Warren Croce
Owner of AtomicTrust, Boston MA USA
Warren gets great satisfaction from knowing that he can help people through design. He believes customer empathy and a desire to simplify are perhaps the two most important traits that a designer must possess. Warren received his BFA in Communication Design from Pratt in 1990 and has been designing professionally for over twenty years. He spent over twelve of those years at Intuit, most recently as Principal UX Designer, as well as co-chairing the “We Care and Give Back” program for three years. This program coordinated volunteer events for employees with local nonprofits. While in that role, Warren realized that his path was to combine his passions for design and service. Since leaving Intuit, he has focused his practice on serving nonprofits.
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Specialties: Interaction Design | UX Design | Usability
Whitney Hess
Based in New York City, Whitney is an independent UX design consultant. She helps make stuff easy and pleasurable to use. Whitney is a strategic partner with Happy Cog and UX consultant for boxee, among other startups, agencies, and major corporations. Prior to going independent, she was on the design team at Liquidnet. Previously, she was an interaction designer at the marketing agencies Digitas and Tribal DDB, where her clients included American Express, The New York Times, Allstate, Claritin, Tropicana, and EarthLink. Though she began her higher education in computer science, Whitney received a Bachelor of Arts in Professional Writing and a Master’s degree in Human-Computer Interaction from Carnegie Mellon University.
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Specialties: Consulting | Interaction Design | UX Design | UX Strategy | Usability | User Interface Design | User Research
Whitney Quesenbery
Principal Consultant at Whitney Interactive Design, LLC
New York NY USA
Whitney is an expert in user research, user experience, and usability, with a passion for clear communication. As Principal Consultant at Whitney Interactive Design, she works with large and small companies to develop usable Web sites and applications. She enjoys learning about people around the world and using those insights to design products where people matter. She also works on projects with the National Cancer Institute / National Institutes of Health, IEEE, The Open University, and others. Whitney has served as President of the Usability Professionals’ Association (UPA), on the Executive Council for UXnet, on the board of the Center for Plain Language, and as Director of the UPA Usability in Civic Life project. She has also served on two U.S. government advisory committees: Advisory Committee to the U.S. Access Board (TEITAC), updating the Section 508 regulations, and as Chair for Human Factors and Privacy on the Elections Assistance Commission Advisory Committee (TGDC), creating requirements for voting systems for US elections. Whitney is proud that one of her articles has won an STC Outstanding Journal Article award and that her chapter in Content and Complexity, “Dimensions of Usability,” appears on many course reading lists. She wrote about the use of stories in personas in the chapter “Storytelling and Narrative,” in The Personas Lifecycle, by Pruitt and Adlin. Recently, Rosenfeld Media published her book Storytelling in User Experience Design, which she coauthored with Kevin Brooks.
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Specialties: Accessibility | Consulting | Usability | User Research
