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UX Management

Amit Pande

Director, User Experience and Front-End Design at HP R&D, Bangalore Karnataka India

At HP R&D in Bangalore, Amit leads a multidisciplinary User Experience and Front-End Design Studio. He has over 10 years of experience, including leadership roles in experience design, product innovation, and marketing at HP, Yahoo!, Oracle, PeopleSoft, and Spire, a Talent Intelligence startup. Amit has been instrumental in organizing various innovation and UX events in India, including the NASSCOM Product Conclave 2011, several World Usability Days, and Doors of Perception. He holds an MS in Engineering with a focus on HCI and Decision Support from the University of Minnesota, Twin Cities. MoreMore

Bartosz Olchówka

Head of Development at LiveChat, Wroclaw Poland

Bartosz OlchówkaBartosz is passionate about building simple yet powerful products. Since 2009, he has been working on LiveChat, a customer-service tool for businesses, and took part in redesigning a product that was already in use by 6000 companies. Following an effective migration process, LiveChat’s introduction to the public was successful. Bartosz received his Master’s Degree in Computer Science from Wroclaw University of Technology. MoreMore

Baruch Sachs

Senior Director, User Experience, at Pegasystems, Cambridge MA USA

With over 12 years of experience leading and participating in successful efforts to improve user experience across various industries, Baruch has a developed a wide range of skills in the areas of interaction design, user interface development, and product management. For the past 5 years, he has developed and led the global user experience team at Pegasystems and serves as the principal end-user advocate for the Pegasystems Services organization in the delivery of user interface design and user experience to customers and partners. MoreMore

Ben Reason

Director at live|work,, London, UK

At live|work, Ben has directed his passion for social-impact projects into providing strategic guidance, leadership, and project management to deliver successful change on a range of high-profile, public-sector projects, for organizations such as the National Health Service Innovation Institute, The Design Council, BBC, Home Office, Vodafone, Experian; and the Royal Society for the Encouragement of Arts, Manufactures, and Commerce. Previously, at Razorfish and Oyster Partners, he provided design and innovation for network-enabled services, to companies such as Orange, Vodafone, Nokia, Sony, Experian, and Oracle. Ben graduated from Liverpool John Moores University in 1994 with a bachelor’s degree in fine arts; and in 2000, earned a master’s in responsibility and business practice from the University of Bath. In 2009, he was voted one of the top-20 most influential designers in IKON magazine. His academic connections include SAID Business School Oxford, Cranfield Business School, Interaction Design Institute Ivrea, Köln Institute of Design, and Royal College of Art. He has written articles for the NHS’s In View magazine and is coauthor of Service Design: From Insights to Implementation, published by Rosenfeld Media. MoreMore

Chi-Pong Wong

Service Segment Manager V at Hewlett-Packard, Houston TX USA

Chi-Pong is a seasoned service manager, customer relations manager, supply-chain strategist, and program manager. An influencer in several LinkedIn groups, he has published articles in leading online magazines, including Customer Think, Service Director Business Review, Project Times, PM Hut, Supply Chain Brain, and other popular journals. He earned an MA in Economics at SUNY at Stony Brook and an MS in Computer Science at Duke University. He has previously worked at Arrow Electronics, IBM, STMicroelectronics, and NEC Electronics. MoreMore

Chris Anthony

UX Manager and Creative Director at Citrix Software, Miami/Fort Lauderdale FL USA

Since joining Citrix, Chris has pioneered a Creative UX department, as lead Creative, and helped transform the multitude of products from a half billion to a multi-billion dollar annual revenue. He works with more than 75 development teams, educating them in best practices and building standards. To help speed global visual recognition of very technical concepts, Chris created an iconic language. He is currently writing a book about iconic languages to share with the UX community. The breadth of his experience includes design agencies, magazine and document design, technical illustrations for the Navy Nuclear DOD, CMS and dynamic Web systems, print press, and software architecture. Some of Chris’s most visible projects include NBA.com, Xerox.com, GMC and Pontiac.com, LLbean.com, Bausch&Lomb.com, and the first Amazon.com site, while at Digitas, in Boston/NYC. Chris has won more than 40 industry design awards, including multiple Gold and Silver Webbys. MoreMore

Christian Rohrer

Founder of Experience Design Strategy, Pacific Grove CA USA

A veteran of Web user experience design and research, Christian has participated directly in the development of some of the world’s most popular Web destinations, including Yahoo!, eBay, and Realtor.com. In his most recent role as Senior Director of User Experience Design at Move, Inc., he led a talented team of designers and researchers in developing top real estate Web sites and applications, including the #1 consumer real estate Web site and the top-rated real estate iPhone app, both under the Realtor.com brand. Christian previously served as Director of Customer Intelligence for Products at eBay and was a founding member of the eBay Research Council, an executive-sponsored body that advises the company on best research practices and synthesizes insights from market research, community outreach, international research, Web analytics, and user experience research. Prior to that, he was Director of User Experience Research at Yahoo!, where he was also a founding member of the Yahoo! Research Council. Both at Yahoo! and eBay, he served on the User Experience Design leadership team, reporting directly to the VP of the department. Before joining Yahoo!, Christian conducted design research and ethnographies for NCI—now Liberate—focusing on the strategies people employ in learning to use TV-based, Internet appliance user interfaces. Christian has a PhD in symbolic systems in education—a branch of cognitive science—from Stanford University and a BA, with honors, in computer and information sciences from the University of California, Santa Cruz. He is an active member of various industry organizations. MoreMore

Curt Collinsworth

UX Design Director at Ziba, Portland Oregon USA

Curt leads Ziba’s UX Design group, managing and meshing the expertise of interaction, visual, and kinetic designers together with the rest of Ziba’s cross-disciplinary studio to deliver consistently incredible user experiences. His team’s purview includes physical products, Web sites, applications, services, and more, addressing the needs of millions of users and a wide range of global Fortune 100 clients. Prior to joining Ziba, Curt was a creative director for Frog Design in Germany, focusing on user experience and software projects, and led interactive departments at Hornall Anderson and Publicis West, both in Seattle. He also ran his own creative firm in San Francisco during the dot-com boom. Curt holds a BFA in Intermedia Art from Arizona State University and has lived in Germany, Russia, Finland, and the USA. MoreMore

Donna Lichaw

Principal at Greatnorthelectric, New York City NY USA

Donna is a product management and UX strategy consultant, advisor, speaker, and educator. She specializes in mobile, tablet, responsive Web, and mobile-first product strategy—getting the best results by helping teams to think big by starting small. Donna has worked with a variety of businesses around the world, from startups to nonprofits to established Fortune-500 companies such as Seamless, Citi, Bloomberg, Apartment Therapy, WNYC, Atlantic Records, The New School, and Nerve.com. She has previously taught at Parsons The New School for Design and Northwestern University and currently teaches at NYU and General Assembly in New York City. MoreMore

Eric Schaffer

Founder and CEO at Human Factors International (HFI), Inc., Fairfield Iowa USA

Eric Schaffer founded HFI in 1988 and, over the last quarter century, has become known as the visionary who identified usability as the driving force in the Third Wave of the Information Age—following hardware, then software as the previous key differentiators. Eric recognized that the most profound impact on corporate computing would be the result of a positive online user experience—the ability for a user to get a job done efficiently, easily, and without frustration. His book Institutionalization of Usability: A Step-by-Step Guide provides a roadmap companies can follow to make usability a systematic, routine practice throughout an organization. Eric co-developed HFI’s Schaffer-Weinschenk Method, the only ISO-certifiable process for user-centered design, which builds on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. He has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. Recently, Eric has been traveling the world teaching HFI’s newest course, “How to Design for Persuasion, Emotion, and Trust.” He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist. Eric earned his PhD in “Applied Psychology specializing in Human Performance”—aka usability—from Stevens Institute of Technology. MoreMore

Frank Guo

Founder of UX Strategized, San Bruno CA USA

A well-respected UX strategist and architect, Frank has co-authored a book chapter and published more than a dozen professional papers, covering such topics as advertising, Web promotion, eyetracking, persona development, product strategy, and search results. He has also developed a large body of user-research techniques and UI-design guidelines and trained many in applying them. Recently, at the Human-Computer Interaction International conference, Frank received a best-paper award for a paper that he co-authored. Frank is currently providing UX strategy and design consulting services through his firm, UX Strategized.He set up and led user research practice for Barclays’s iShares business and established foundational digital client insights for the firm. His work had a deep impact on iShares’s digital strategies and shaped the award-winning UI designs of iShares’s Web tools and iPhone app. Previously, Frank established eyetracking as a key research method at eBay. He led advertising research there and published a professional paper on best practices for online advertising. He also led design guidelines research that influenced eBay’s UI design best practices and full-cycle user research for the shipping and seller tools, influencing the tools’ overall redesigns. Prior to joining eBay, Frank conducted design-strategy research at Oracle, influencing the UI architecture of its enterprise software suite. Frank obtained a PhD in cognitive psychology from UCLA, where he conducted extensive scientific research on consumer psychology and taught advanced statistics. MoreMore

Igor Geyfman

Strategy Principal at tekzenit, Dallas Texas USA

Igor’s unique insights help organizations to create meaningful synergies between design thinking and business strategy. Since 1998, he has been intimately involved in every facet of Web application development, with clients ranging from early-stage startups to Fortune-100 companies. Igor takes every opportunity to evangelize having a customer focus at all levels in the organizations with whom he works. He is now in the process of building a burgeoning UX consulting practice and focusing on coaching the next generation of UX professionals. MoreMore

Jim Nieters

Senior Director of User Experience for Travel Products at HP, Scotts Valley CA USA

Leading UX Design for online advertiser products at Yahoo!, including search marketing and the open ad-management platform, APT from Yahoo!, Jim works to ensure user experience is a strategic differentiator for the business. Before joining Yahoo!, Jim built and led the central UED group at Cisco and turned it into an internal consultancy with over $200 million in revenue increases each year, resulting from his group’s achievements in design and innovation. He has worked in UX design and research for more than 16 years and has been a UX leader for 10 of those years. Jim specializes in UX process enhancement and organizational leadership and transformation. He teaches a course about leading innovation workshops and speaks frequently on innovation and leading UX organizations at conferences and universities. MoreMore

Joanna Markel

Lead Interaction Designer at Digitas, Detroit MI USA

Joanna has been a user experience designer for twelve years and has worked with companies in the automotive, information, and insurance industries. At Digitas, she partners with clients on agile development projects to create innovative and usable experiences. Prior to joining Digitas, Joanna headed the agile User Experience Design team at ProQuest, a company in Ann Arbor that develops Web-based research tools for libraries. Joanna holds an M.S.I. in HCI and contributed to the design and development of the IA Library for the IA Institute. MoreMore

Joe Sokohl

Director of Global User Experience at Keane Inc., Richmond VA USA

Joe has more than 15 years of experience in user experience-related fields. He has concentrated on crafting excellent user experiences, using information architecture, interaction design, writing, and user research. At Keane, Joe acts as an advocate for user experience consulting: information architecture, user research, interaction design, and usability evaluation, along with visual design and Web design. He manages the careers and education of 35, mostly offshore, information architects, visual designers, technical writers, and Web developers, mentoring them in skills competency, along with general business consulting practices. He also evangelizes best practices in UX among both internal and external clients. Previously, Joe held UX positions in Hamburg, Germany; Richmond, VA; Chicago, IL; and Durham, NC. Once upon a time, he’s also been a soldier, a cook, a radio DJ, a road manager, a teacher, and a reporter. MoreMore

Jon Innes

Founder and President of UX Innovation LLC, San Francisco CA USA

As a UX consultant, Jon helps companies set up and improve their user-centered design and research processes. Jon has led UX projects for several Fortune 1000 companies—both as a consultant and as a member of in-house teams. His experience spans a wide variety of domains, including consumer and enterprise software, consumer hardware, IT projects, and ecommerce Web site design. Jon is a Certified Scrum Product Owner, with extensive experience integrating Agile and user experience for both large, globally distributed teams and early-stage startups. Before becoming a consultant, Jon was Director of User Experience for the Quicken Division at Intuit. In that role, he helped the company launch new products for the health care and online banking markets. Previously, Jon was the first Innovation Architect at SAP, where he helped the company build a team in California. Jon has held management and leadership positions at Vitria Technologies and Siebel Systems and has held UX roles at Cisco, Oracle, Symantec, and IBM. MoreMore

Joshua Kaufman

Independent Interaction Design Consultant, San Francisco CA USA

As a consultant, Joshua focuses on cross-platform interaction design and UX strategy for Web and mobile applications. Previously at Tiny Pictures, Joshua created user-centered designs for Radar, a social media service that lets people engage in visual conversations using camera phone pictures and videos. He holds an M.S. in Human Computer Interaction from University College London, University of London, and has over 8 years of experience in both the United States and Europe. An active member of the UX design community, Joshua is the IxDA SF Community Manager, is a member of BayCHI, and was formerly the London Local Ambassador for UXnet. MoreMore

Kate Walser

Principal Consultant and Senior User Experience Designer at CX Insights, Fairfax VA USA

Based outside Washington, DC, Kate is Principal Consultant for CX Insights, a division of Tritus Technologies, Inc. For the past 12 years, she has envisioned and designed products that make sense and engage customers—all while promoting accessibility. Kate has worked across industry, government, and non-profit organizations, including AXA/Equitable, T. Rowe Price, U.S. Department of Defense, U.S. Department of Health & Human Services, and Veterans Affairs, as well as for some international organizations. Kate was a member of the U.S. federal advisory committee that updated the Section 508 and Section 255 accessibility standards. She has a degree in biomedical engineering and an MBA in strategy and international business. She is VP of the Washington, DC-area UPA chapter, and a member of the UPA-Knowbility Web Accessibility Certificate advisory board. MoreMore

Keith LaFerriere

Vice President of User Experience at Arnold Worldwide, Boston Massachusetts USA

Keith leads User Experience at Arnold Worldwide, one of the most award-winning advertising agencies in the USA. His passion and persistence in advocating for user-centered design—whether offline or online—enables the achievement of both user experience and ad campaign goals. For over sixteen years, Keith has made interactive environments and complex Web applications easier to use, working for clients such as Carnival, Harvard University, IDC, DHL, Ocean Spray, Huntington Bank, Panasonic, The Bahamas Ministry of Tourism, and many more. MoreMore

Kevin Jeong

Director of User Experience at Goodby Silverstein and Partners, San Francisco CA USA

Kevin is a UX designer, mentor, and Director of User Experience at Goodby, Silverstein, and Partners. He is passionate about designing novel user experiences and bringing people together to create them. He has been crafting interactive products since 1995 and has helped top brands such as Adobe, Chevrolet, Google, Walmart, and many others to create meaningful experiences for users. MoreMore

Laurie Pattison

Senior Director of User Experience at Oracle, Redwood Shores CA USA

Laurie has been in software development for 10 years. She specializes in process and program management and user assistance design and development. Prior to focusing on user experience, Laurie was responsible for driving the applications process model at Oracle—for the strategy, requirements, and functional design phases of the software development lifecycle—and has managed quality assurance and development organizations. In a prior life, Laurie was a change management consultant for European manufacturing companies. MoreMore

Lisa Hansen

Senior Manager for User Experience at Ipswitch, Alpharetta GA USA

Working in the field of user experience since 1994, Lisa has spent the last 13 years in the corporate arena, at Home Depot, Autotrader, Intercontinental Hotels, and HP, as well as several smaller companies. Her primary focus is on data-driven Web applications. Currently at Ipswitch in the Network Management division, Lisa is responsible for UX strategy and tactical design for their entire product suite of network management software. In addition to managing a small team of UX professionals, she is currently undertaking a major product redesign. MoreMore

Lori Kirkland

CEO of Neurodesign Inc., Denver CO USA

With a foundation in anthropology and neuroscience and more than 14 years of experience in software, Lori helps Fortune 100/1000 organizations achieve their business goals by understanding the science of good customer experience. Lori has researched trends and patterns for both customers and employees, by observing their behaviors within the context of actual business settings, transactions, and environments. By identifying and analyzing the positive and negative brain triggers that arise for customers, Neurodesign provides service design recommendations for both interactive and digital solutions—including applications for the Web, mobile devices, the desktop, and kiosks, as well as overall brand perception—based on neuroscience, user experience, and customer experience principles. Working globally, at agencies such as Draft WorldWide, Diego, and Universal Mind, Lori has worked directly in the field of user experience for the past five years. In addition to helping companies understand who their customers are, Neurodesign helps organizations to understand why and how they can improve their customer experience across all channels. MoreMore

Mark Schraad

Chief UX Strategy Consultant at 180 Insights, Denver Colorado USA

Mark has been a designer for his entire professional career. His work in human-computer interaction began before many had even heard of the Internet. Most recently, Mark has specialized in designing ecommerce sites and mobile apps and driving innovation toward the future. He has deep experience in user research, business strategy, and building and managing high-performing teams. Mark currently consults in these areas for both startups and major corporations. MoreMore

Marnie Andrews

Design Manager at IBM, Ottawa Ontario Canada

After graduating from the University of Waterloo’s co-op Computer Science program in 2000, Marnie spent her first 8 years working in the software industry splitting her time between programming, interaction design, and usability at small companies that valued her ability to move between skills. Then in 2008, Marnie became a full-time UX Designer at IBM. With her passion for designing with real users, she has led cross-disciplinary product teams to improve the quality of their deliverables by leveraging users’ feedback. Now, as a Design Manager, Marnie ensures that the right people are on the right projects. Her team creates design solutions using the best methods possible. Marnie is currently creating a design research program with her team at IBM Business Analytics. MoreMore

Maurice McGinley

User Experience Design Lead at AVG Innovation Lab, Amsterdam The Netherlands

Maurice leads the User Experience group at AVG’s Innovation Lab in Amsterdam. Previously, he successfully bootstrapped Ovis, creator of StateAlert, a public emergency warning system that got sold to the Western Australian State government in 2007. Maurice has served as Director and Partner at the startups Xyris, in New York, and Data Diction, in Australia. He has also worked as a UX designer and innovation consultant in Singapore, Hong Kong, Taiwan, and The Netherlands, creating solutions for consumer electronics, first responders, personal health, and the financial industry. MoreMore

Michael Hawley

Chief Design Officer at Mad*Pow Media Solutions LLC, Boston MA USA

As Chief Design Officer at Mad*Pow, Mike brings deep expertise in user experience research, usability, and design to Mad*Pow clients, providing tremendous customer value. Prior to joining Mad*Pow, Mike served as Usability Project Manager for Staples, Inc., in Framingham, Massachusetts. He led their design projects for customer-facing materials, including e-commerce and Web sites, marketing communications, and print materials. Previously, Mike worked at the Bentley College Design and Usability Center as a Usability Research Consultant. He was responsible for planning, executing, and analyzing the user experience for corporate clients. At Avitage, he served as the lead designer and developer for an online Webcast application. Mike received an M.S. in Human Factors in Information Design from Bentley College McCallum Graduate School of Business in Waltham, Massachusetts, and has more than 13 years of usability experience. MoreMore

Mona Patel

CEO at Motivate Design and UX Hires, New York NY USA

For over 15 years, Mona Patel’s ability to strategize quickly and customize solutions has set her apart in the industry. In 2009, she started Motivate Design, then two years later, UX Hires, to create a place where clients could get what they need rather than what an agency needs to sell. In short, she was disrupting before it was cool. She has delivered UX strategies and in-house usability programs to hundreds of clients through consulting and training. Before starting Motivate Design, Mona had been a Vice President at Human Factors International (HFI) and a Research Scientist at American Institutes for Research. She is a skilled practitioner of usability testing, expert review, and interaction design for Web sites, Web applications, intranets, and consumer products. Mona currently teaches at Parsons, The New School for Design, where she focuses on showing students the value of good design research. Mona holds an M.S. in Marketing Communications from Boston University and a B.S. in Engineering Psychology from Tufts University. MoreMore

Pabini Gabriel-Petit

Founder and Principal Consultant at Strategic UX
Silicon Valley CA USA

Founder, Publisher, and Editor in Chief at UXmatters

With more than 20 years working in User Experience at companies such as Google, Cisco, WebEx, Apple, and many startups, Pabini now provides UX strategy and design consulting services through her Silicon Valley company, Strategic UX. Her past UX leadership roles include Senior Director of UX and Design at Apttus, Principal UX Architect at BMC Software, VP of User Experience at scanR, and Manager of User Experience at WebEx. Pabini has led UX strategy, design, and user research for Web, mobile, and desktop applications for consumers, small businesses, and enterprises, in diverse product domains. Working collaboratively with business executives, multidisciplinary product teams, and UX teams, she has envisioned and realized holistic UX design solutions for innovative, award-winning products that delighted users, achieved success in the marketplace, and delivered business value. As a UX leader, she has facilitated conceptual modeling and ideation sessions; written user stories; prioritized product and usability requirements; established corporate design frameworks, standards, and guidelines; and integrated lean UX activities into agile development processes. Pabini is a strategic thinker, and the diversity of her experience enables her to synthesize innovative solutions for challenging strategy and design problems. She is passionate about creating great user experiences that meet users’ needs and get business results. A thought leader in the UX community, Pabini was a Founding Director of the Interaction Design Association (IxDA). MoreMore

Patrick Neeman

Director of User Experience at Jobvite, Burlingame California USA

Patrick lives in San Francisco and is Director of User Experience at Jobvite, a social recruiting platform with hundreds of customers, including Twitter, Groupon, Living Social, and LinkedIn. Formerly as Practice Manager, User Experience, he built a team of 25 UX professionals for speakTECH. His previous experience also includes running an agency under the Usability Counts banner. Patrick has led both User Experience and Engineering teams and has self-published several mobile applications. He has spoken about the integration of agile into User Experience teams, mentored interaction design students, and presented at various events about everything from building a UX career to Scrum and the user experience process. He was also the founding Vice President of the Los Angeles UPA Chapter. Working in social media and user experience for the Web for more than 17 years, Patrick has worked for companies such as Microsoft, MySpace, Move.com, Orbitz, Comcast, and Disney. Patrick is the owner of the UX Drinking Game and runs the blog Usability Counts. MoreMore

Paul McAleer

UX Strategist at Centralis, Evanston IL USA

Paul is a UX strategist and designer whose career reaches back to 2000, building on nearly 20 years of design, blogging, photography, and writing. At Centralis, Paul works with clients to create user experiences around business and product goals, within the context of research and design. Prior to joining Centralis, Paul was responsible for the end-to-end user experience at Gogo, the in-flight Internet and streaming entertainment company. Earlier, during his tenure at ThoughtWorks, Paul led internal experience design workshops and provided key design work to Fortune 500 and Fortune 1000 companies. His portfolio of projects includes Orbitz Worldwide, Stanford Hospital and Clinics, NorthShore University HealthSystem, iCrossing, and Daxko. MoreMore

Rebecca Baker

Product Design Manager at CA Technologies, Plano TX USA

A usability disciple, quixotic scientist, excellent listener, and author of mundane fantasies, Rebecca is a professional writer and speaker with more than 20 publications and 30 speaking engagements on topics ranging from information encapsulation to remote usability testing. Since acquiring a PhD in Information Sciences, she has specialized in enterprise-level user research, usability, and remote testing techniques and has personally conducted over 100 usability tests, interviews, and walkthroughs. With 20 years of enterprise software experience, she currently leads the central User Experience team at CA Technologies and dreams of feeding electric sheep in the metaverse. MoreMore

Ronnie Battista

Practice Lead for Experience Strategy + Design at Slalom Consulting, New York City NY USA

Ronnie is a senior UX executive with 20 years of experience envisioning and delivering creative, cross-channel user experiences with positive bottom-line impact. Ronnie has served in UX leadership positions at Accenture, Dun and Bradstreet, Gextech in Spain, MISI Company, and Slalom Consulting. He has provided experience design leadership to over 120 clients, ranging from C-suite-level strategic solutions to team-level tactical solutions. Ronnie co-created the Rutgers Mini-Masters in User Experience Design with Marilyn Tremaine and currently serves as both Program Director and Lead Adjunct Professor at Rutgers. Ronnie served on the Executive Committee of the Usability Professionals’ Association International (UPA-I) Board of Directors from 2010 to 2012 and was formerly President of the NJ Chapter of the UXPA. A life-long lover of the real Jersey Shore, when not on the beach, he lives in Tinton Falls with his wife Tiffany and their three children. MoreMore

Sean Van Tyne

User Experience Director at FICO, San Diego CA USA

Sean is co-author of The Customer Experience Revolution and a sought-after speaker on such topics as customer experience, experience design, and design thinking. At FICO, the global leader for Decision Management solutions, Sean provides leadership for teams across the US, Europe, and Asia. Prior to joining FICO, Sean was AVP of User Experience for Strategy & Technology at LPL Financial, the leading diversified financial–services company in the US, where he helped identify and define new market segments; developed the product management, iterative design, and agile development plan; and provided the vision for and evangelized the UX strategy. Previously, Sean was Director of User Experience and Technical Communications for Marketing and Product Management at Mitchell International, the leading provider of technology, connectivity, and information solutions to the Property & Casualty Claims and Collision Repair industries. Prior to Mitchell, Sean was Director of Product Design for Medibuy, the leading global B2B marketplace provider for healthcare buyers and sellers. Sean is President of the Customer Experience Special Interest Group, founding board member of The Customer Experience Institute, and an adviser on numerous professional and corporate boards. MoreMore

Serena H. Rosenhan

Manager, User Experience Design at ProQuest, Ann Arbor MI USA

Serena manages a large team of UX designers at ProQuest. She has helped to define agile development processes that keep user-centered design at the forefront. With over 12 years of experience as an information architect and UX designer, Serena has helped design Web sites and Web applications for high-profile companies in many industries. To inform this work, she has conducted many types of user research, including interviews, surveys, usability tests, and contextual inquiries. She holds a PhD from Miami University in Rhetoric and Composition, with a specialization in Professional/Technical Communication and audience analysis. MoreMore

Shazeeye Kirmani

Senior Usability Engineer, San Francisco CA USA

Shazeeye translates customer needs into delightful online experiences, addressing changing market dynamics while maximizing profit. She thrives at the intersection of technology and marketing. Shazeeye received her M.S. in Human Factors from the State University of New York at Buffalo in 2004. She recently earned her MBA at The Paul Merage School of Business at UC Irvine. Prior to starting her latest course of study, she was a Senior Usability Engineer at Infosys Technologies, Limited, India. Some of the clients she has worked for include Fidelity Investments, CVS Pharmacy, Walmart, and Wells Fargo. MoreMore

Simon White

Head of UX at voyages-sncf.com, Paris France

Born and raised in the UK, Simon has worked, since 1998, in many areas of Internet infrastructure, including Webmastering, server administration, and CMS implementation. He saw the Internet bubble burst in Morocco, where he worked in a Web consultancy and evangelized Internet development, with missions in Tunisia, Malawi, and Haiti. Since 2003, Simon has done site management, user-centered design, UX evangelism, and multivariate testing in the French online travel market with brands like lastminute.com, voyages-sncf.com, and tgv-europe.com. He believes in strong management and a multidisciplinary approach to Web site management. MoreMore

Todd Zazelenchuk

Principal Interaction Designer at Plantronics, Santa Cruz CA USA

For the past 12 years, Todd has led UX projects and teams in both industry and academic environments, including Plantronics, Intuit, Whirlpool Corporation, and Indiana University, where he earned his PhD in Instructional Technology and Human-Computer Interaction. He has authored peer-reviewed articles, contributed to Tullis and Albert’s Measuring the User Experience, presented at international conferences, and received design and utility patents for his work across multiple industries. MoreMore

Uday M. Shankar

Front-End Architect and UX Prototyping Lead at HP R&D, Bangalore Karnataka India

Uday specializes in the art of managing expectations through prototyping and experimentation. He leads a Design Prototyping and Front-End Engineering group at HP’s User Experience Studio, where he works closely with UX designers, architects, and developers to create end-to-end experiences across the Web, tablets, and mobile devices. In his previous roles at Yahoo!, Nokia, Extreme Networks, and Zafin Labs, Uday has used various user interface technologies, including Java, Adobe Flex, HTML/CSS, JavaScript, Node.JS, Handlebars/Mustache, and EJS to build rich Internet applications for the Web and mobile devices. Uday is a visiting faculty member at the National Institute of Design, India’s leading design school. MoreMore

Yury Vetrov

Head of UX at Mail.Ru, Moscow Russia

Yury leads a team comprising UX and visual designers at one of the largest Russian Internet companies, Mail.Ru, which is part of the Mail.Ru Group. His team works on communications, content-centric, and mobile products, as well as cross-portal user experiences. Both Yury and his team are doing a lot to grow their professional community in Russia. MoreMore