UX Management
Pabini Gabriel-Petit
At scanR, Pabini is leading user experience strategy and design for Web and mobile applications that let users scan digital photos of whiteboards and documents. Founder of Spirit Softworks, a Silicon Valley user experience strategy and design consultancy, Pabini has over 15 years of experience designing digital products. She is highly skilled in interaction design, information architecture, and visual interface design and has designed innovative desktop and Web applications in product domains that encompass authoring, hypertext, collaboration, and networking and communications. Past clients include Google, Cisco Systems, Tellme Networks, WebEx Communications, Chemdex, Whistle Communications, Kaleida Labs, Apple Computer, and Ashton-Tate. Formerly User Experience Manager at WebEx, Pabini designed Web applications for online meetings, training sessions, seminars, and remote collaboration, including the award-winning Meeting Center and Training Center. Pabini is an Emeritus Member of the Board of Directors of the Interaction Design Association (IxDA) and IxDA Local Coordinator for Silicon Valley, Co-Chair of BayDUX, UXnet Local Ambassador for Silicon Valley, BayCHI IxD BOF (Birds of a Feather) Leader, and a former Interactions Editorial Board Member.
Specialties: Consulting | Interaction Design | UX Design | UX Management | UX Strategy | Visual Design
Michael Hawley
As director of Mad*Pow’s user experience department, Mike brings deep expertise in user experience research, usability, and design to Mad*Pow clients, providing tremendous customer value. Prior to joining Mad*Pow, Mike served as Usability Project Manager for Staples, Inc., in Framingham, Massachusetts. He led their design projects for customer-facing materials, including e-commerce and Web sites, marketing communications, and print materials. Previously, Mike worked at the Bentley College Design and Usability Center as a Usability Research Consultant. He was responsible for planning, executing, and analyzing the user experience for corporate clients. At Avitage, he served as the lead designer and developer for an online Webcast application. Mike received an M.S. in Human Factors in Information Design from Bentley College McCallum Graduate School of Business in Waltham, Massachusetts, and has more than 13 years of usability experience.
Column on UXmatters: “Research That Works—Innovative approaches to research that informs design”
Specialties: Consulting | UX Design | UX Management | Usability | User Research
Keith LaFerriere
As the Managing Partner for Visual Activity, a Massachusetts-based UX consultancy, Keith LaFerriere has had the privilege of working on complex user experience solutions for clients such as Staples, Harvard University, Clear Channel, DHL, and others. With over 15 years of interaction design experience, Keith focuses on creative staff management and the design and architecture of online applications and business solutions.
Specialties: Information Architecture | Interaction Design | UX Management
Jim Nieters
Jim has been a usability and user experience design practitioner for more than 15 years—and a leader and management consultant for eight of those years. He built and managed the Cisco User Experience Design Group. Each year, over $200 million in increased revenues resulted from their work. Jim specializes in UX organizational leadership and transformation and in driving big ideas that significantly increase revenue.
Column on UXmatters: “Management Matters—Leading user experience teams”
Specialties: UX Design | UX Management | UX Strategy | User Research
Joe Sokohl
Joe has more than 15 years of experience in user experience-related fields. He has concentrated on crafting excellent user experiences, using information architecture, interaction design, writing, and user research. At Keane, Joe acts as an advocate for user experience consulting: information architecture, user research, interaction design, and usability evaluation, along with visual design and Web design. He manages the careers and education of 35, mostly offshore, information architects, visual designers, technical writers, and Web developers, mentoring them in skills competency, along with general business consulting practices. He also evangelizes best practices in UX among both internal and external clients. Previously, Joe held UX positions in Hamburg, Germany; Richmond, VA; Chicago, IL; and Durham, NC. Once upon a time, he’s also been a soldier, a cook, a radio DJ, a road manager, a teacher, and a reporter.
Read Joe’s blog, at facetime.blogspot.com.![]()
Specialties: Consulting | Information Architecture | Interaction Design | UX Design | UX Management | User Research

