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UX Strategy

Ahmed Riaz

Senior Designer at frog design, Austin TX USA

Ahmed is an interaction and industrial designer with a background in design research, expertise in visual thinking, and a passion for making objects that dissolve into behavior. His past design experiences include time spent as a design researcher for Gulfstream Aerospace, honing his skills as a professional napkin sketcher for the visual thinking company XPLANE, and reinventing ecommerce for the Internet pioneer eBay. He is currently studying for an MBA in Design Strategy at California College of the Arts. MoreMore

Alex O’Neal

Senior UX Architect at Kinnser Software, Austin TX USA

You can see Alex in the wild in the Austin area, working on her laptop to optimize user experiences wherever she can. She is a big believer in psychologically sound, data-driven user experiences and has applied this approach to user-centered Web, software, and database design since 1998. Her industry experience includes telecom, semiconductor, education, retail, social networking, and healthcare in both Texas and the Pacific Northwest. Alex currently designs medical software. She holds a summa cum laude B.S. in psychology, with concentrations in computer science and biology, and hopes to obtain her PhD some day. Her superpower is taxonomy, which she’s studied since the eighties, and she is currently writing a book on this subject. MoreMore

Amanda Stockwell

User Experience Consultant, Durham NC USA

Amanda is an experienced UX researcher and strategist whose clients include MaxPoint Interactive, Fidelity Investments, Staples, Adidas, 352 Media, and iContact. She provides user research, usability testing, and UX strategy services. Her expertise has helped companies new to user experience to assimilate user-centered design into their existing processes. Amanda has defined and executed user-research participant recruiting and scheduling processes and assisted in the UX sales process. She also works with one of the largest specialty UX talent agencies, Vitamin T/Aquent, interviewing UX talent, assessing their skillsets, and evaluating job descriptions and needs. Amanda has a human factors background and an engineering degree from Tufts University. When not performing UX magic, Amanda can be found teaching fitness classes, drinking mojitos, and sunbathing with her spoiled pooch, Bromer. MoreMore

Amit Pande

Director, User Experience and Front-End Design at HP R&D, Bangalore Karnataka India

At HP R&D in Bangalore, Amit leads a multidisciplinary User Experience and Front-End Design Studio. He has over 10 years of experience, including leadership roles in experience design, product innovation, and marketing at HP, Yahoo!, Oracle, PeopleSoft, and Spire, a Talent Intelligence startup. Amit has been instrumental in organizing various innovation and UX events in India, including the NASSCOM Product Conclave 2011, several World Usability Days, and Doors of Perception. He holds an MS in Engineering with a focus on HCI and Decision Support from the University of Minnesota, Twin Cities. MoreMore

Anindya Sengupta

UX Architect at Virtusa, Hyderabad India

Anindya is a seasoned UX strategist, designer, and digital media design professional with more than 16 years of experience working on various new media deliverables. Currently, UX Architect at Virtusa, an IT consulting firm in Hyderabad, India, he is responsible for their entire UX practice and helps his organization align their product roadmap with customer needs, making them future ready. As a consultant, Anindya focuses mainly on experience design—particularly understanding complex systems, processes, and relationships between people and business software. He advises his clients on how to improve products and optimize customer touchpoints. The companies for whom he has worked include the Big 4 business consulting firms, Swiss Bank, government organizations, and startups. Anindya has a Bachelor’s in English Literature from Utkal University and is a Certified Usability Analyst. MoreMore

Anirban Basu Mallik

Senior Consultant at Capgemini, Pune India

At Capgemini, Anirban is specializing in user interface design and information visualization for banking and financial services clients. Previously, as Senior Graphic Visualizer and User Experience Designer at Content and Design Services, Cognizant Technology Solutions, Anirban worked on projects spanning UX strategy, visual design, branding, creative writing, graphic design, user research, information architecture, interaction design, and design documentation. Prior to joining Cognizant, Anirban was Creative Head of Corporate Communications, at the Centre for Development of Advanced Computing (C-DAC). Anirban holds a Bachelor’s degree in Architecture and is a Human Factors International Certified Usability Analyst (CUA). He is also a member of IxDA and HCI India. MoreMore

April McGee

Vice President of UX Strategy at Human Factors International, South Brunswick NJ USA

April has the expertise that comes from more than 30 years of professional experience in the field of user experience and has spent the last 10 years with Human Factors International. As Vice President of UX Strategy at HFI, she is passionate about helping clients to mature their UX practices and embed user-centricity into their organizations. MoreMore

Ben Crothers

Design Strategist at Digital Eskimo, Sydney NSW Australia

Ben has deep experience working with clients in the telecommunications and finance industries, as well as government departments and not-for-profits, enabling them to maximize the value of their online presence and creating digital experiences worth sharing. He enjoys being the communication bridge between management, designers, developers, and business decision makers, helping them to refine their digital strategy, listening to the people for whom we create digital presences, and coming up with deep insights and compelling designs. Ben is passionate about participatory design practices, fostering behavior change through digital media, and the power of design to change lives rather than just the decor. When not dreaming up ways of using his kids’ toys as prototyping tools, he gets into sketchnoting, drawing, and oil painting. MoreMore

Ben Werner

Senior Product Marketing Manager at Microsoft, Redmond WA USA

With a background in Human-Computer Interaction, Ben cares deeply about designing simple, usable solutions to business problems. His areas of expertise include customer self-service, voice of the customer, multi-channel interactions, customer care, case management, and business agility. Ben holds an MS in Human-Computer Interaction and is a board-certified Associate Human Factors Professional. MoreMore

Bryan McClain

Principal Researcher and Co-Founder at Metric Lab
Redwood City CA USA

Bryan is passionate about connecting with people and understanding their experiences and perspectives. Bryan co-founded Metric Lab with Demetrius Madrigal after doing research at NASA Ames Research Center for five years. While at NASA, Bryan worked on a variety of research studies, encompassing communication and human factors and interacting with hundreds of participants. As a part of his background in communication research, he received extensive training in communication methods, including certification-level training in police hostage negotiation. Bryan uses his extensive training in advanced communication methods in UX research to help ensure maximum accuracy and detail in user feedback. Bryan enjoys innovating user research methods that integrate communication skills, working with such companies as eBay, Kodak, Microsoft, and BAE Systems. MoreMore

Carol Barnum

Director of User Research and Founding Partner of UX Firm, Atlanta, GA USA

For two decades, Carol has been helping clients understand their users’ experience. Until June 2013, Carol was Director of the Usability Center at Southern Polytechnic State University and Director of Graduate Programs in Information Design and Communication. Carol continues her passion for all things user experience through her partnership with Jimmy Ginn in UX Firm, LLC. An award-winning author and speaker, Carol has published six books, including her latest, Usability Testing Essentials: Ready, Set … Test! Carol’s awards and recognition include STC Fellow, Rainey Award for Excellence in Research, Gould Award for Excellence in Teaching Technical Communication, and most recently, IEEE Professional Communication Society named her the 2013 recipient of the Ronald S. Blicq award for Distinction in Technical Communication Education. MoreMore

Chi-Pong Wong

Service Segment Manager V at Hewlett-Packard, Houston TX USA

Chi-Pong is a seasoned service manager, customer relations manager, supply-chain strategist, and program manager. An influencer in several LinkedIn groups, he has published articles in leading online magazines, including Customer Think, Service Director Business Review, Project Times, PM Hut, Supply Chain Brain, and other popular journals. He earned an MA in Economics at SUNY at Stony Brook and an MS in Computer Science at Duke University. He has previously worked at Arrow Electronics, IBM, STMicroelectronics, and NEC Electronics. MoreMore

Chris Anthony

UX Manager and Creative Director at Citrix Software, Miami/Fort Lauderdale FL USA

Since joining Citrix, Chris has pioneered a Creative UX department, as lead Creative, and helped transform the multitude of products from a half billion to a multi-billion dollar annual revenue. He works with more than 75 development teams, educating them in best practices and building standards. To help speed global visual recognition of very technical concepts, Chris created an iconic language. He is currently writing a book about iconic languages to share with the UX community. The breadth of his experience includes design agencies, magazine and document design, technical illustrations for the Navy Nuclear DOD, CMS and dynamic Web systems, print press, and software architecture. Some of Chris’s most visible projects include NBA.com, Xerox.com, GMC and Pontiac.com, LLbean.com, Bausch&Lomb.com, and the first Amazon.com site, while at Digitas, in Boston/NYC. Chris has won more than 40 industry design awards, including multiple Gold and Silver Webbys. MoreMore

Christian Rohrer

Founder of Experience Design Strategy, Pacific Grove CA USA

A veteran of Web user experience design and research, Christian has participated directly in the development of some of the world’s most popular Web destinations, including Yahoo!, eBay, and Realtor.com. In his most recent role as Senior Director of User Experience Design at Move, Inc., he led a talented team of designers and researchers in developing top real estate Web sites and applications, including the #1 consumer real estate Web site and the top-rated real estate iPhone app, both under the Realtor.com brand. Christian previously served as Director of Customer Intelligence for Products at eBay and was a founding member of the eBay Research Council, an executive-sponsored body that advises the company on best research practices and synthesizes insights from market research, community outreach, international research, Web analytics, and user experience research. Prior to that, he was Director of User Experience Research at Yahoo!, where he was also a founding member of the Yahoo! Research Council. Both at Yahoo! and eBay, he served on the User Experience Design leadership team, reporting directly to the VP of the department. Before joining Yahoo!, Christian conducted design research and ethnographies for NCI—now Liberate—focusing on the strategies people employ in learning to use TV-based, Internet appliance user interfaces. Christian has a PhD in symbolic systems in education—a branch of cognitive science—from Stanford University and a BA, with honors, in computer and information sciences from the University of California, Santa Cruz. He is an active member of various industry organizations. MoreMore

Christopher Grant Ward

Director of Product Strategy and User Experience at SUBTXT LLC, San Francisco CA USA

Christopher is a passionate advocate for customer experience. His work focuses on data visualization, content strategy, digital publishing, and content marketing applications. A strong believer in the lean startup approach, Christopher has over nine years’ experience working in leadership positions across the entire UX lifecycle, including product strategy, UX design, front-end development, and Scrum, for the Web and interactive and mobile devices. Since completing his graduate research at Carnegie Mellon University and post-graduate fellowship work at Art Center College of Design, Christopher has published and spoken frequently in the areas of visual-verbal communication, visual rhetoric, and user experience. He is Founder and CEO of Givegoods, an award-winning startup that received international recognition in 2012 when it was a national finalist in Fast Company’s Innovation By Design Awards. MoreMore

Colleen Jones

Founder and Principal at Content Science
Atlanta GA USA

An enthusiastic pioneer of content strategy and user experience, Colleen has led and supported strategic initiatives for large global brands such as Philips, InterContinental Hotels Group, and The Home Depot. She has a wealth of content strategy experience, having held key leadership positions at threebrick, which she co-founded; Spunlogic, now Engauge Digital; the Centers for Disease Control & Prevention (CDC); and Cingular Wireless, now AT&T. Colleen holds a B.A. in English and Technical Writing and an M.A. in Technical Communication from James Madison University. A participant in the landmark Content Strategy Consortium at IA Summit 2009, Colleen is very active in the Atlanta UX and content strategy communities, as well as a notable author on content strategy and user experience. She is the author of the forthcoming book Clout: The Art and Science of Influential Web Content. MoreMore

Cory Lebson

Owner and Principal User Experience Consultant at Lebsontech LLC, Silver Spring MD USA

Cory established his small, successful UX consulting firm in 1997 and has been a UX consultant for nearly 20 years. His core client base has included a number of Federal government, commercial, non-profit, and educational organizations. Lebsontech focuses primarily on UX strategy, user research, and associated training. Cory greatly enjoys teaching topics relating to user experience and technology and frequently gives talks and workshops on UX career development, usability, user experience, information architecture, mobile UX, and accessibility. Recently, he has been a guest on a radio talk-show and published several articles on user experience. Cory has an MBA in marketing and technology management, as well as an MA in sociology and a BS in psychology. Cory is President of the User Experience Professionals’ Association (UXPA) International and is Past President of the UXPA DC Chapter. MoreMore

Daniel Szuc

Principal Usability Consultant at Apogee Usability Asia Ltd., Hong Kong

Daniel is based in Hong Kong and helps companies in Asia like PCCW, HSBC, CSL, China Light & Power, Sunday, Cathay Pacific, Marriott, ADB, and Yahoo! China make their products easier to use. He has also worked with Telstra Australia and IBM. Daniel has spoken on Usability in Hong Kong, China, Singapore, Malaysia, United States, and Australia, helping to develop new groups of interest in the region. He recently co-wrote and released the Usability Kit with Gerry Gaffney. Daniel is a founding member and President of the UPA China Hong Kong Branch, co-founder of the UPA China User Friendly conferences, and holds a BS in Information Management from Melbourne University Australia. MoreMore

David Kozatch

Principal at DIG, New York NY USA

David Kozatch brings over 20 years experience in marketing research and customer user experience to his work as an interviewer and strategic consultant. As principal of DIG, which he founded in 1989, he has conducted literally thousands of focus groups and in-depth interviews in the areas of financial/business services, software, hardware, Web/interactive services, and telecommunications. Since 1996, David has been a leading thinker in helping companies gain a deeper understanding of the ways people use the Web and mobile communications. His company’s user experience research was integral to successful launches on the Web for Google, HBO, Verizon, and Absolut Vodka. And, more recently, his work for clients like Register.com, FedEx, and Cablevision has helped these companies build better brands online. MoreMore

Debarshi Gupta Biswas

Senior Technical Communicator at Cognizant Technology Solutions, Kolkata West Bengal India

With more than 10 years of experience in technical writing, Debarshi has developed documentation for a wide variety of business domains, including Banking and Financial Services, Insurance, Healthcare, Travel and Hospitality, and Customer Relationship Management (CRM). He has also developed training materials, including simulations, and worked in the Web content space. Debarshi has had a number of articles on technical writing published in journals such as Usability Interface, a quarterly publication of the STC Usability and User Experience Community, and Indus, a bimonthly publication of the India Chapter of STC. MoreMore

Debra Gelman

Director of Experience Design at EPAM Empathy Lab, Philadelphia PA USA

A UX researcher, designer, and strategist in the field of interactive children’s media, Debra creates Web sites, apps, and virtual worlds for her clients, including PBS Kids Sprout, Scholastic, Crayola, Pepperidge Farm, Campbell’s Soup, and Georgia Public Television. She led research and design for Planet Orange—a Web site that teaches first through sixth graders financial literacy—which won a USA Today Education Best Bet award. Debra holds undergraduate degrees in Visual Media and Psychology from American University and a Masters in Information Design and Technology from Georgia Tech. She is author of the Rosenfeld Media book Designing for Kids: Digital Products for Playing and Learning. MoreMore

Devanshi “Nikki” Garg

Chief Operating Officer at Icreon, New York City New York USA

As Chief Operating Officer at Icreon Tech, a New York–based IT consultancy and software solutions firm, Devanshi is esponsible for overall operations, strategic partnerships, and business development. She works closely with Boards of Directors and CEOs of New York–based businesses, startups, and non-profits in defining strategies for leveraging technology to meet their business objectives. MoreMore

Dirk Knemeyer

Founder and CEO of Involution Studios LLC, Boston MA USA

Since 2004, Dirk has led Involution Studios, a software design consultancy whose clients include Apple, Microsoft, Oracle, McAfee, and Yahoo! Dirk’s leadership contributions to the business and design community are prolific. He has authored more than 100 articles, delivered more than 50 speeches and presentation around the world, and participated on 10 Boards of Directors for corporations and non-profit organizations, including the International Institute for Information Design (IIID), American Institute of Graphic Arts (AIGA) Center for Brand Experience, and User Experience Network (UXnet). Prior to founding Involution, Dirk was Chief Design Officer at Thread Inc. His diverse professional background also includes time as a management consultant, specializing in change management; an advertising executive, leading brand strategy and marketing for international corporations; and a design director. His work has won myriad awards for creative excellence, crossing various media, including the Web, television, print, and multimedia. Dirk earned a Master of Arts from the prestigious Popular Culture program at Bowling Green. MoreMore

Donna Lichaw

Principal at Greatnorthelectric, New York City NY USA

Donna is a product management and UX strategy consultant, advisor, speaker, and educator. She specializes in mobile, tablet, responsive Web, and mobile-first product strategy—getting the best results by helping teams to think big by starting small. Donna has worked with a variety of businesses around the world, from startups to nonprofits to established Fortune-500 companies such as Seamless, Citi, Bloomberg, Apartment Therapy, WNYC, Atlantic Records, The New School, and Nerve.com. She has previously taught at Parsons The New School for Design and Northwestern University and currently teaches at NYU and General Assembly in New York City. MoreMore

Eric Berkman

Lead UX Design Strategist at PlayAble, Bangkok Thailand

Eric BerkmanAt PlayAble, Eric develops innovative digital solutions and strategies for Aksorn ACT, Thailand’s largest educational publishing company. He leads a multidisciplinary, collaborative, and dynamic team that excels in design thinking and user-centered design practices. With over 12 years of experience in design and education, Eric has worked on UX design solutions for AT&T, Sprint, Vodafone, Virgin Mobile Australia, University of New South Wales, and the Sydney TAFE Institute. His expertise and interests focus on implementing and teaching user-centric, participatory design approaches with the goal of creating meaningful individual, social, and cultural interactions. Eric is coauthor of the O’Reilly book Designing Mobile Interfaces. He has a bachelor’s degree in Design and a Masters in Interaction Design from the University of Kansas. MoreMore

Eric Reiss

Chairman and CEO, The FatDUX Group, Copenhagen Denmark

Eric’s company, the Copenhagen-based FatDUX Group ApS, designs online and offline interactive experiences and has offices and associates in over a dozen countries worldwide. The author of Practical Information Architecture, Web Dogma '06, and Usable Usability, Eric has also contributed to several other books and publications, including Designing Web Navigation and Pervasive Information Architecture, and has added his commentary to the online Encyclopedia of Human-Computer Interaction. Eric was President of the Information Architecture Institute for two terms and is the current Chair of the European Information Architecture Summit. He is active on the information architecture, usability, user experience, and service design scenes. MoreMore

Eric Schaffer

Founder and CEO at Human Factors International (HFI), Inc., Fairfield Iowa USA

Eric Schaffer founded HFI in 1988 and, over the last quarter century, has become known as the visionary who identified usability as the driving force in the Third Wave of the Information Age—following hardware, then software as the previous key differentiators. Eric recognized that the most profound impact on corporate computing would be the result of a positive online user experience—the ability for a user to get a job done efficiently, easily, and without frustration. His book Institutionalization of Usability: A Step-by-Step Guide provides a roadmap companies can follow to make usability a systematic, routine practice throughout an organization. Eric co-developed HFI’s Schaffer-Weinschenk Method, the only ISO-certifiable process for user-centered design, which builds on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. He has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. Recently, Eric has been traveling the world teaching HFI’s newest course, “How to Design for Persuasion, Emotion, and Trust.” He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist. Eric earned his PhD in “Applied Psychology specializing in Human Performance”—aka usability—from Stevens Institute of Technology. MoreMore

Evan Wiener

User Experience Designer, Bensalem PA USA

As a UX designer whose education is in psychology, visual design, and technology, Evan enjoys solving problems to address user needs and enhance their experience by creating engaging interactive elements that delight people. Evan serves as an advocate for the benefits of taking the time that is necessary to do good design and think through the usability and accessibility of native apps and Web applications. He has worked as a UI designer and interaction designer as part of UX teams at a variety of organizations such as The Vanguard Group, Project Management Institute, Deloitte, and Expensewatch.com. Starting his career in visual design, Evan worked as an independent UI design and UX design consultant. He also served as a research assistant in the early days of online personalization and marketing as a Psychology undergrad at the Smeal College of Business at Penn State University. MoreMore

Frank Guo

Founder of UX Strategized, San Bruno CA USA

A well-respected UX strategist and architect, Frank has co-authored a book chapter and published more than a dozen professional papers, covering such topics as advertising, Web promotion, eyetracking, persona development, product strategy, and search results. He has also developed a large body of user-research techniques and UI-design guidelines and trained many in applying them. Recently, at the Human-Computer Interaction International conference, Frank received a best-paper award for a paper that he co-authored. Frank is currently providing UX strategy and design consulting services through his firm, UX Strategized.He set up and led user research practice for Barclays’s iShares business and established foundational digital client insights for the firm. His work had a deep impact on iShares’s digital strategies and shaped the award-winning UI designs of iShares’s Web tools and iPhone app. Previously, Frank established eyetracking as a key research method at eBay. He led advertising research there and published a professional paper on best practices for online advertising. He also led design guidelines research that influenced eBay’s UI design best practices and full-cycle user research for the shipping and seller tools, influencing the tools’ overall redesigns. Prior to joining eBay, Frank conducted design-strategy research at Oracle, influencing the UI architecture of its enterprise software suite. Frank obtained a PhD in cognitive psychology from UCLA, where he conducted extensive scientific research on consumer psychology and taught advanced statistics. MoreMore

Greg Nudelman

Principal at DesignCaffeine Inc.
Pleasanton CA USA

Founder of the San Francisco Bay Area UX design consultancy DesignCaffeine, Greg is widely recognized as an experience design and user research expert, specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people’s lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups. MoreMore

Igor Geyfman

Strategy Principal at tekzenit, Dallas Texas USA

Igor’s unique insights help organizations to create meaningful synergies between design thinking and business strategy. Since 1998, he has been intimately involved in every facet of Web application development, with clients ranging from early-stage startups to Fortune-100 companies. Igor takes every opportunity to evangelize having a customer focus at all levels in the organizations with whom he works. He is now in the process of building a burgeoning UX consulting practice and focusing on coaching the next generation of UX professionals. MoreMore

James Kelway

Senior Information Architect at Hello Group A/S, Copenhagen Denmark

James worked for Reed Business Information, a part of Reed Elsevier, for over 8 years, in a variety of roles. While working as a digital art director, he studied for a Masters degree in Design Practice, specializing in UCD techniques. After qualifying, he became an information architect and is responsible for the formulation of the business’s information architecture strategy, its implementation among several teams, and the redesign of several major industry Web sites. MoreMore

Jen Hocko

Senior Usability Specialist at The MathWorks, Natick MA USA

Jen currently works at The MathWorks, where she manages a team that focuses on improving the usability of both custom-built and procured business software. In the past, Jen has been a Web developer, technical writer, and interaction designer at both large and small organizations. She has an M.S. in Human Factors from Bentley University. MoreMore

Jim Nieters

Senior Director of User Experience for Travel Products at HP, Scotts Valley CA USA

Leading UX Design for online advertiser products at Yahoo!, including search marketing and the open ad-management platform, APT from Yahoo!, Jim works to ensure user experience is a strategic differentiator for the business. Before joining Yahoo!, Jim built and led the central UED group at Cisco and turned it into an internal consultancy with over $200 million in revenue increases each year, resulting from his group’s achievements in design and innovation. He has worked in UX design and research for more than 16 years and has been a UX leader for 10 of those years. Jim specializes in UX process enhancement and organizational leadership and transformation. He teaches a course about leading innovation workshops and speaks frequently on innovation and leading UX organizations at conferences and universities. MoreMore

Jin Li

User Experience Lead at IBM Canada Ltd., Toronto Canada

At the IBM Toronto software laboratory, Jin’s work as a user experience lead encompasses the full software design lifecycle from user requirements gathering to beta testing. In particular, he gathers, analyzes, and translates user requirements and usage scenarios into software and user interaction designs for application development tools and Web applications. Jin holds a Masters of Science in Computer Science, with a Human-Computer Interaction option, from the University of Toronto. He is a member of ACM and UPA. MoreMore

Joe Lamantia

User Experience Lead at Endeca, Boston MA USA

A veteran architect, consultant, and designer, Joe has been an active member and leader in the UX community since 1996. He has crafted innovative, successful user experience strategies and solutions for clients ranging from Fortune 100 enterprises to local non-profit organizations, digital product companies, and social media startups, in a wide variety of industries. Joe is the creator of EZSort, the leading, freely available tool for card sorting, as well as the Building Blocks for Portals design framework. He is also a frequent writer and speaker on topics including future directions in user experience; the intersection of business, culture, and design; and systems thinking. Joe is currently based in New York, working as a UX strategy consultant for the enterprise architecture group of a global IT services firm. MoreMore

Joel Flom

Lead Experience Architect at EffectiveUI, Denver Colorado USA

With more than 14 years of experience in the Web industry, Joel helps develop and execute experience strategy for clients at EffectiveUI. Through his passion for untangling the web of technology and trends, he works to create useful, engaging, and meaningful interactions for clients such as Boeing and Microsoft. Joel’s experience spans the globe and includes research, analysis, usability testing, and design. He has served as Managing Director of Elavision, a UX agency based in Australia, as well as at Best Buy. He plays an active role in the UX community, including founding the Brisbane chapter of the Interaction Design Association (IxDA). Joel holds Bachelor of Arts degrees in Sociology and Psychology from the University of Minnesota-Twin Cities. MoreMore

Joel Grossman

VP of Technology at Leapfrog Online, Chicago IL USA

Joel Grossman was formerly the Managing Principal of Pivotal Click, a user experience research, design, and innovation firm that focuses on helping clients identify the moments of truth for their digital products and services. Prior to forming Pivotal Click, Joel built the Interactive Branding practice for LAGA, a nationally recognized brand design agency. He has held senior UX management positions with Playboy Enterprises and Encyclopedia Britannica. He also led product development for Edventions, a start-up that Edison Schools since acquired. Joel began his career as an independent technology consultant, working on application development and networking projects in the US and Japan. Joel has a master’s degree in political economy from the University of Minnesota and serves as Chicago’s Local Ambassador for UXnet. MoreMore

John S. Rhodes

Strategic Usability Consultant at WebWord LLC, Owego NY USA

Based in Owego, NY, John has helped such organizations as IBM, Women.com, Cabelas, US WEST, Universal Instruments, Binghamton University, and Broome Community College. He earned a B.S. in Management Science, an M.A. in Philosophy, and an M.A. in Experimental and Cognitive Psychology at Binghamton University. MoreMore

Joi L. Roberts

Design Ambassador at Motorola Consumer Experience Design, Chicago IL USA

During the past 13 years, Joi has worked in a variety of roles within the telecommunications industry, ranging from requirements gathering to software development/validation to user interface design—voice, telephony, and Web—to user-centered process development and institutionalization. Currently, as the Design Ambassador for the Motorola Consumer Experience Design (CXD) team, Joi is responsible for driving strategic initiatives internally and externally around design education, design culture, talent growth and development, and industry contribution. And, in her spare time, Joi is quite active in the UX design community—often organizing or presenting at local and international industry events and conferences. Joi firmly believes that, in order for the UX community to make a real difference in the world, industry and academia must work together to develop design leadership. In her current role and through her industry participation, she seeks to spread this message. MoreMore

Jon Innes

Founder and President of UX Innovation LLC, San Francisco CA USA

As a UX consultant, Jon helps companies set up and improve their user-centered design and research processes. Jon has led UX projects for several Fortune 1000 companies—both as a consultant and as a member of in-house teams. His experience spans a wide variety of domains, including consumer and enterprise software, consumer hardware, IT projects, and ecommerce Web site design. Jon is a Certified Scrum Product Owner, with extensive experience integrating Agile and user experience for both large, globally distributed teams and early-stage startups. Before becoming a consultant, Jon was Director of User Experience for the Quicken Division at Intuit. In that role, he helped the company launch new products for the health care and online banking markets. Previously, Jon was the first Innovation Architect at SAP, where he helped the company build a team in California. Jon has held management and leadership positions at Vitria Technologies and Siebel Systems and has held UX roles at Cisco, Oracle, Symantec, and IBM. MoreMore

Jordan Julien

Independent UX Strategy Consultant, Toronto Canada

Operating as an independent consultant, Jordan focuses on UX strategy, digital planning, social-media strategy, and SEO (Search Engine Optimization). His recent clients include VISA, RBC, P&G, GE, Telus, Toyota, Coke, Nike, Critical Mass, Proximity, and many others. MoreMore

Joshua Kaufman

Independent Interaction Design Consultant, San Francisco CA USA

As a consultant, Joshua focuses on cross-platform interaction design and UX strategy for Web and mobile applications. Previously at Tiny Pictures, Joshua created user-centered designs for Radar, a social media service that lets people engage in visual conversations using camera phone pictures and videos. He holds an M.S. in Human Computer Interaction from University College London, University of London, and has over 8 years of experience in both the United States and Europe. An active member of the UX design community, Joshua is the IxDA SF Community Manager, is a member of BayCHI, and was formerly the London Local Ambassador for UXnet. MoreMore

Kate Walser

Principal Consultant and Senior User Experience Designer at CX Insights, Fairfax VA USA

Based outside Washington, DC, Kate is Principal Consultant for CX Insights, a division of Tritus Technologies, Inc. For the past 12 years, she has envisioned and designed products that make sense and engage customers—all while promoting accessibility. Kate has worked across industry, government, and non-profit organizations, including AXA/Equitable, T. Rowe Price, U.S. Department of Defense, U.S. Department of Health & Human Services, and Veterans Affairs, as well as for some international organizations. Kate was a member of the U.S. federal advisory committee that updated the Section 508 and Section 255 accessibility standards. She has a degree in biomedical engineering and an MBA in strategy and international business. She is VP of the Washington, DC-area UPA chapter, and a member of the UPA-Knowbility Web Accessibility Certificate advisory board. MoreMore

Kevin Jeong

Director of User Experience at Goodby Silverstein and Partners, San Francisco CA USA

Kevin is a UX designer, mentor, and Director of User Experience at Goodby, Silverstein, and Partners. He is passionate about designing novel user experiences and bringing people together to create them. He has been crafting interactive products since 1995 and has helped top brands such as Adobe, Chevrolet, Google, Walmart, and many others to create meaningful experiences for users. MoreMore

Kim Oslob

Director of Client Services at UserZoom Inc., Sunnyvale California USA

Kim has worked in the field of user experience research for over 10 years and has extensive experience with both qualitative and quantitative UX research, for Web sites, software, and mobile devices and applications. She is skilled at developing and managing usability research plans from concept through rollout. Since joining UserZoom four years ago, Kim has worked closely with high-profile clients, helping them to design and implement top-notch UX research and ensuring their success using UserZoom. She has also helped define UserZoom product strategy. MoreMore

Laura Keller

Director of Strategy & Experience Design at NTT Data, Woodbridge NJ USA

Laura’s 10 years of experience have focused on representing the human element in any interaction with a brand through actionable, business-impacting insight gathering and design. At NTT Data, Laura leads cross-channel experience design strategy engagements for clients. Clients have included AstraZeneca, Hachette Book Group, GlaxoSmithKline, Prostate Cancer Foundation, Honeywell, and the NBA. In addition to her Service Design column for UXmatters, Laura has written articles for the Service Design Network’s Touchpoint: The Journal of Service Design, User Experience Magazine, Communication Arts, and Johnny Holland. She has presented on service design at SDN’s Global Service Design Conference, the Usability Professionals’ Association International Conference, IxDA New York City, and IxDA New Jersey. MoreMore

Laurene McCafferty

Usability Consultant at System Concepts, London UK

An experienced usability consultant at the London-based firm System Concepts, Laurene has worked with a range of clients in the financial services, media and publishing, retail, and government sectors to deliver user-centered solutions. Clients have implemented her recommendations to help streamline their online processes and ensure excellent customer experiences based on proven results. Laurene has a strong interest in social media and working to help develop social media strategies within organizations. She has a PhD in Usability Engineering from the University of Edinburgh and an MA in Sociology from the University of Glasgow. MoreMore

Laurie Pattison

Senior Director of User Experience at Oracle, Redwood Shores CA USA

Laurie has been in software development for 10 years. She specializes in process and program management and user assistance design and development. Prior to focusing on user experience, Laurie was responsible for driving the applications process model at Oracle—for the strategy, requirements, and functional design phases of the software development lifecycle—and has managed quality assurance and development organizations. In a prior life, Laurie was a change management consultant for European manufacturing companies. MoreMore

Lis Hubert

Independent Consultant at Hubert Experience Design, New York NY USA

As an independent consultant based in New York City, Lis helps to bring understanding to businesses of all sizes, ensuring that their products and services meet both business and user needs and making them both successful and enjoyable to use. Her consulting business has served clients such as ESPN Mobile, espnW, and ViacomMedia Networks, improving their brand and product experiences. Lis is a frequent contributor to the UX community’s knowledge and serves on the advisory board for Future Insights. In addition to the work that Lis does behind the scenes, you’ll also find her speaking and writing about her experiences in the field, in cities ranging from New York to Prague. MoreMore

Lisa Hansen

Senior Manager for User Experience at Ipswitch, Alpharetta GA USA

Working in the field of user experience since 1994, Lisa has spent the last 13 years in the corporate arena, at Home Depot, Autotrader, Intercontinental Hotels, and HP, as well as several smaller companies. Her primary focus is on data-driven Web applications. Currently at Ipswitch in the Network Management division, Lisa is responsible for UX strategy and tactical design for their entire product suite of network management software. In addition to managing a small team of UX professionals, she is currently undertaking a major product redesign. MoreMore

Liya Zheng

Principal Design Consultant at Liquidnet Inc., New York NY US

Liya began her career as an interaction designer. Currently, she helps Liquidnet re-imagine the future of the equity marketplace, using a variety tools and techniques from a wide range of user experience practices. Previously, she worked for Respironics, a leader in respiratory monitoring and assistive technology, and helped them establish an internal experience design capability. Liya became interested in storytelling in interactive media through a position early in her career at Rockstar Games. She is member of the UPA, AIGA, and ACM. Liya earned a BS and an MS from Carnegie Mellon University. MoreMore

Lori Kirkland

CEO of Neurodesign Inc., Denver CO USA

With a foundation in anthropology and neuroscience and more than 14 years of experience in software, Lori helps Fortune 100/1000 organizations achieve their business goals by understanding the science of good customer experience. Lori has researched trends and patterns for both customers and employees, by observing their behaviors within the context of actual business settings, transactions, and environments. By identifying and analyzing the positive and negative brain triggers that arise for customers, Neurodesign provides service design recommendations for both interactive and digital solutions—including applications for the Web, mobile devices, the desktop, and kiosks, as well as overall brand perception—based on neuroscience, user experience, and customer experience principles. Working globally, at agencies such as Draft WorldWide, Diego, and Universal Mind, Lori has worked directly in the field of user experience for the past five years. In addition to helping companies understand who their customers are, Neurodesign helps organizations to understand why and how they can improve their customer experience across all channels. MoreMore

Louis Rosenfeld

Publisher at Rosenfeld Media
Information Architect at Louis Rosenfeld LLC, New York NY USA

Lou is an independent consultant and entrepreneur, whose latest startup, Rosenfeld Media, will publish books for UX professionals. He holds a Masters in Information and Library Studies and was instrumental in establishing the field of information architecture. At Argus Associates, a stellar IA consulting firm Lou co-founded in 1991, he was president and lead information architect on projects for such clients as AT&T, Borders Books & Music, Chrysler Corporation, Dow Chemical, and SIGGRAPH. With Peter Morville, Lou co-authored the best-selling book, Information Architecture for the World Wide Web, which has become a standard text for many graduate-level classes. In 1993, he founded the Argus Clearinghouse, a popular Internet research service. Lou is a popular speaker and writer who has presented at CHI, COMDEX, Intranets, and various Web design conferences, done speaking tours, and contributed columns to CIO, Internet World, and Web Review magazines. Lou is co-founder and past board member of the Information Architecture Institute (IAI). He played a leading role in organizing and programming the first three IA conferences—the 2000 and 2001 ASIS&T Summits and ACIA 2000—and still serves on the Summit’s program committee. Lou is a co-founder of UXnet and leads its Local Ambassadors and has served on the advisory boards for Content Management Professionals, AIGA ED, and IxDA. MoreMore

Luke Chambers

Cofounder at Experia Digital, Melbourne Australia

Cofounder at UX Mastery

General tinkerer, Web tailor, user-centred design soldier, and tall-ship sailor, Luke is one half of the founding partnership behind UX Mastery. He learned his collaborative, visual thinking, and storytelling skills while studying filmmaking at the Victorian College of the Arts. Luke has worked in the Web industry since his first startup in 1999 and came across user-centered design while himself participating in a usability testing session for Sensis. He has since championed UX design, both on small guerilla projects and at large companies like Penguin Books Australia. Luke consults through his agency Experia Digital. He enjoys sailing tall ships, writing retro detective fiction, and creating lists—lots of lists. Throughout each day, Luke listens, sketches, tells stories, and explains to people the why of the design that happens behind the visuals. He lives in a tumbledown farmhouse in Melbourne with his wife and has two chooks. MoreMore

Margie Coles

Independent UX Consultant at PageSolutions Inc., Seattle WA USA

Margie is an independent consultant with 20 years of experience simplifying and streamlining systems involving content, enterprise data, customer interactions, and workflows. She has worked with Microsoft, the Gates Foundation, Office Depot, Laplink.com, the Seattle Times, and numerous smaller companies in the Seattle area. Her current passion is combining the business sensibility of Lean Startup with sensible UX to promote software development and business cultures that are realistic, pragmatic, customer-empathetic, and profitable. She especially enjoys simplifying the complex and studying complicated systems to envision simpler design patterns for them. Margie holds a Certificate in Software Product Management from the University of Washington, a Master’s degree in Speech-Language-Communications from the University of Minnesota, and a Bachelor’s degree in Cognitive Psychology from the University of California, Santa Cruz. MoreMore

Mark Schraad

Chief UX Strategy Consultant at 180 Insights, Denver Colorado USA

Mark has been a designer for his entire professional career. His work in human-computer interaction began before many had even heard of the Internet. Most recently, Mark has specialized in designing ecommerce sites and mobile apps and driving innovation toward the future. He has deep experience in user research, business strategy, and building and managing high-performing teams. Mark currently consults in these areas for both startups and major corporations. MoreMore

Matteo Penzo

Planning and Technologies Manager at Gabetti Property Solutions, Milan Italy

At Consultechnology, an ITC company with offices in Milan and Lamezia Terme, Italy, Matteo conducted research projects that focused on natural interactions between people and computers, automotive applications, and universal design—specifically for the elderly and the disabled. Matteo began his career in information technology working for Anixter International at their Milan and London offices, managing their intranet design and programming team. Then he worked as a project manager for a leading Italian Web agency in Milan, where he managed Internet projects for international Fortune 500 companies. Matteo is a sought after speaker at national and international seminars—including CHI2005, Macromedia, and VNU to mention just a few—and is a professor for the Interaction Design course in the Masters program in Humanistic Computer Studies at Bicocca University, Milan. He has written numerous articles on the subjects of natural interfaces, user experience, and technological innovation. He is also the UXnet Local Ambassador for Milan. MoreMore

Maurice McGinley

User Experience Design Lead at AVG Innovation Lab, Amsterdam The Netherlands

Maurice leads the User Experience group at AVG’s Innovation Lab in Amsterdam. Previously, he successfully bootstrapped Ovis, creator of StateAlert, a public emergency warning system that got sold to the Western Australian State government in 2007. Maurice has served as Director and Partner at the startups Xyris, in New York, and Data Diction, in Australia. He has also worked as a UX designer and innovation consultant in Singapore, Hong Kong, Taiwan, and The Netherlands, creating solutions for consumer electronics, first responders, personal health, and the financial industry. MoreMore

Mia Northrop

Freelance Experience Designer, Melbourne Victoria Australia

Mia has over 10 years of experience designing digital user experiences. She applies her passion for finding the sweet spot between user needs and business objectives, working for clients as diverse as Medibank, NAB, RMIT, eBay, Telstra, Ford, Merrill Lynch, Coles Group, EMC, and ANZ. Formerly, Mia worked for a who’s who of Australian Internet companies, including Fairfax Digital, Sensis, and SEEK, as well as the interactive agency Razorfish and the consultancy Symplicit. Her favorite part of UX projects is conducting UX research that illuminates the ideas that make the biggest impact on design. MoreMore

Michael Griffith

Creative Director at Bottle Rocket, Dallas TX USA

At Bottle Rocket, Michael builds digital brand experiences for mobile devices, balancing user-centered and marketing-centered design approaches. He’s been designing digital media for 21 years, and his strong understanding of information architecture, usability, accessibility, and compliance sets him apart from most creative directors. His mantra is simple: Work with cool people and build cool stuff. Michael’s broad experience includes designing mobile apps, iPad apps, Web sites, microsites, social media, digital media, email, computer-based training, marketing CDs, kiosks, and trade show media. His diverse industry experience spans consumer package goods, entertainment, travel and leisure, telecommunications, finance, over-the-counter pharmaceuticals, and B2B. Michael has taught the design and development of new media at the college level and speaks at professional organizations and conferences. MoreMore

Mike Myles

Principal User Experience Designer at Continuum Managed Services, Manchester NH USA

A software designer since the mid-90s, Mike has worked with teams who were responsible for creating a wide range of Web and rich-client applications serving many varied industries. Before joining Continuum Managed Services, he was a key contributor to design efforts at Autodesk, Oracle, Unica (IBM), Chordiant (PegaSystems), and Bowstreet (IBM). Mike studied electrical engineering and computer science prior to cultivating a career in software design. He is an active member of IxDA, ACM, and the local New Hampshire and Boston chapters of UPA. When not busy improving product user experiences, Mike is an avid performing musician and songwriter. MoreMore

Mona Patel

CEO at Motivate Design and UX Hires, New York NY USA

For over 15 years, Mona Patel’s ability to strategize quickly and customize solutions has set her apart in the industry. In 2009, she started Motivate Design, then two years later, UX Hires, to create a place where clients could get what they need rather than what an agency needs to sell. In short, she was disrupting before it was cool. She has delivered UX strategies and in-house usability programs to hundreds of clients through consulting and training. Before starting Motivate Design, Mona had been a Vice President at Human Factors International (HFI) and a Research Scientist at American Institutes for Research. She is a skilled practitioner of usability testing, expert review, and interaction design for Web sites, Web applications, intranets, and consumer products. Mona currently teaches at Parsons, The New School for Design, where she focuses on showing students the value of good design research. Mona holds an M.S. in Marketing Communications from Boston University and a B.S. in Engineering Psychology from Tufts University. MoreMore

Nathaniel Davis

Director of Information Architecture at Prudential Financial

Founder and Curator of DSIA Research Initiative and DSIA Portal of Information Architecture, Franklin Park NJ USA

Nate is a practitioner, researcher, and theorist on the subject of information architecture. His theoretical interests include the general nature and catalysts of information behavior and its impact on human-to-computer interactions within the domain of information technology. Working in Web design and development since 1994, with a focus on UX design and marketing throughout most of his career, Nate began practicing information architecture in the late ’90s, then identified information architecture as his primary area of interest in 2006. In April 2010, Nate launched the DSIA Research Initiative and the DSIA Portal of Information Architecture as a way to advance insights into information architecture and offer resources to practitioners and the general public. MoreMore

Nicola Rovetta

Creative Director at Agency.com, Milan Italy

After starting out in classic advertising, Nicola Rovetta moved on to design for Web marketing projects in 1996. For more than a decade, he’s been directing digital creative departments in international networks, often taking charge of interaction design, information architecture, and experience design. At present, Nicola is leading creative in TBWA\’s digital firm, Agency.com, in Italy. He’s been avidly following the rise of the Web from version 1.0 to 3.0, and he actively evangelizes the power of digital culture in Italy. MoreMore

Noriko Osaka

Principal at Crossfrontier Ltd., Tokyo Japan

Noriko is an experienced Web professional and UX specialist with both a technical and a business background. She founded Crossfrontier to provide UX research and information architecture services. Formerly, as a usability consultant, she provided strategic Web consultations and Web directions to globally renowned companies. She was also Web Director at a major Web integrator in Japan. Noriko participates in UXPA-Asia initiatives whose goal is to promote UX concepts throughout Asia. MoreMore

Ollie Campbell

Partner at Navy Design, Melbourne Victoria Australia

Ollie has led UX design projects for some of the biggest companies in Australia and around the world. He has a degree in computer science and is currently pursuing postgraduate study in psychology. MoreMore

Pabini Gabriel-Petit

Founder and Principal Consultant at Strategic UX
Silicon Valley CA USA

Founder, Publisher, and Editor in Chief at UXmatters

With more than 20 years working in User Experience at companies such as Google, Cisco, WebEx, Apple, and many startups, Pabini now provides UX strategy and design consulting services through her Silicon Valley company, Strategic UX. Her past UX leadership roles include Senior Director of UX and Design at Apttus, Principal UX Architect at BMC Software, VP of User Experience at scanR, and Manager of User Experience at WebEx. Pabini has led UX strategy, design, and user research for Web, mobile, and desktop applications for consumers, small businesses, and enterprises, in diverse product domains. Working collaboratively with business executives, multidisciplinary product teams, and UX teams, she has envisioned and realized holistic UX design solutions for innovative, award-winning products that delighted users, achieved success in the marketplace, and delivered business value. As a UX leader, she has facilitated conceptual modeling and ideation sessions; written user stories; prioritized product and usability requirements; established corporate design frameworks, standards, and guidelines; and integrated lean UX activities into agile development processes. Pabini is a strategic thinker, and the diversity of her experience enables her to synthesize innovative solutions for challenging strategy and design problems. She is passionate about creating great user experiences that meet users’ needs and get business results. A thought leader in the UX community, Pabini was a Founding Director of the Interaction Design Association (IxDA). MoreMore

Pamela Pavliscak

Founder of Change Sciences, New York NY USA

Pamela is founder of Change Sciences, a UX research and strategy firm for Fortune 500s, startups, and other smart companies. She’s got credentials—an MS in Information Science from the University of Michigan—and has worked with lots of big brands, including Ally, Corcoran, Digitas, eMusic, NBC Universal, McGarry Bowen, PNC, Prudential, VEVO, Verizon, and Wiley. Plus, Pamela has UX street cred: She’s logged thousands of hours in the field, trying to better understand how people use technology, and has run hundreds of UX studies on almost every type of site or application you could imagine. When she’s not talking to strangers about their experiences online or sifting through messy data looking for patterns, she’s busy writing and speaking about how to create better user experiences using data of all shapes and sizes. MoreMore

Patrick Kennedy

Senior Experience Architect at News Digital Media, Sydney Australia

Patrick has over 10 years of experience in the digital media and Web industries, and his expertise covers many areas, including information architecture, ethnographic and design research techniques, and best practice Web design and development. Over the years, Patrick has advised a wide range of clients, across private and public sectors, both in Australia and the United Kingdom. Patrick is a member of the Sydney chapter of the Usability Professionals’ Association (UPA), the Computer-Human Interaction Special Interest Group of Australia (CHISIG), the Web Standards Group (WSG), the Australian Interactive Media Industry Association (AIMIA), the Web Industry Professionals Association (WIPA), and the Information Architecture Institute (IAI), as well as several smaller special interest groups. Patrick holds a degree in Computer Systems Engineering from the University of Technology, Sydney. MoreMore

Paul Bryan

User Experience Consultant at UX Strategy Partners, Atlanta GA USA

Paul is a UX strategist and researcher who began designing ecommerce Web sites in 1995, in Barcelona, Spain. Since founding Retail UX in 2002, Paul’s consulting clients have included some of the most successful corporations in the world—such as The Home Depot, Coca-Cola, SAP, Delta Air Lines, Philips, Macy’s, Bloomingdale’s, Cox, and GE. Paul manages the UX Strategy and Planning group on LinkedIn. MoreMore

Paul J. Sherman

Founder and Principal Consultant at ShermanUX, Youngstown OH USA

ShermanUX provides a range of services, including research, design, evaluation, UX strategy, training, and rapid contextual innovation. Paul has worked in the field of usability and user-centered design for the past 13 years. He was most recently Senior Director of User-Centered Design at Sage Software in Atlanta, Georgia, where he led efforts to redesign the user interface and improve the overall customer experience of Peachtree Accounting and several other business management applications. While at Sage, Paul designed and implemented a customer-centric contextual innovation program that sought to identify new product and service opportunities by observing small businesses in the wild. Paul also led his team’s effort to modernize and bring consistency to Sage North America product user interfaces on both the desktop and the Web. In the 1990s, Paul was a Member of Technical Staff at Lucent Technologies in New Jersey, where he led the development of cross-product user interface standards for telecommunications management applications. As a consultant, Paul has conducted usability testing and user interface design for banking, accounting, and tax preparation applications, Web applications for financial planning and portfolio management, and ecommerce Web sites. In 1997, Paul received his PhD from the University of Texas at Austin. His research focused on how pilots’ use of computers and automated systems on the flight deck affects their individual and team performance. Paul is Past President of the Usability Professionals’ Association, was the founding President of the UPA Dallas/Fort Worth chapter, and currently serves on the UPA Board of Directors and Executive Committee. Paul was Editor and contributed several chapters for the book Usability Success Stories: How Organizations Improve by Making Easier-to-Use Software and Web Sites, which Gower published in October 2006. He has presented at conferences in North America, Asia, Europe, and South America. MoreMore

Paul McAleer

UX Strategist at Centralis, Evanston IL USA

Paul is a UX strategist and designer whose career reaches back to 2000, building on nearly 20 years of design, blogging, photography, and writing. At Centralis, Paul works with clients to create user experiences around business and product goals, within the context of research and design. Prior to joining Centralis, Paul was responsible for the end-to-end user experience at Gogo, the in-flight Internet and streaming entertainment company. Earlier, during his tenure at ThoughtWorks, Paul led internal experience design workshops and provided key design work to Fortune 500 and Fortune 1000 companies. His portfolio of projects includes Orbitz Worldwide, Stanford Hospital and Clinics, NorthShore University HealthSystem, iCrossing, and Daxko. MoreMore

Pedro ‘Adler’ Jorge

Interaction Design Consultant at Philips Design, Hong Kong

Adler is a consultant in interaction design and user experience with a background in user research and technology. Currently at Philips Design, he is working on multimedia devices, domestic appliances, and iOS apps. His responsibilities include design strategy, product interaction and interface design, as well as experience flows. His previous occupation was as a researcher in design education, in the multicultural, academic environments of Sweden and Hong Kong. Adler has also designed Web-based collaboration tools. He has led international workshops on interaction design and participatory design all over Europe. Adler is currently studying how to use cybernetics concepts to make organizations more effective. Adler offers training in experience flows, facilitation, distributed teamwork, and team motivation. MoreMore

Richard F. Cecil

Experience Strategist and Founder at More Better Labs, Peoria IL USA

Rick has nearly a decade of experience envisioning and designing innovative solutions for a variety of companies, including startups, non-profits, universities, and Fortune 100 companies. During his tenure at Motricity, he worked with Cingular, BET, Ask, Alltel, and other clients and was the Design Lead for their core product offering. Rick was a co-founder of both the Interaction Design Group—now the Interaction Design Association (IxDA)—and the Triangle Usability Professionals Association (UPA). Active in the UPA, he also serves on the organizing committee for World Usability Day. Rick is also the UXnet Local Ambassador for Research Triangle Park. MoreMore

Ritch Macefield

Owner of Ax-Stream, London UK

Ritch has worked in UX design since 1995. He has a BA with Honours in Creative Design, an MSc with Distinction in IT-Computing, and a PhD in Human-Computer Interaction (HCI) from Loughborough University’s HUSAT (HUman Sciences and Advanced Technology) Institute. Ritch has lectured at the Masters level in five countries—on user-centered design, UX design, usability engineering, IT strategy, business analysis, and IT development methodology. He also has numerous internationally recognized qualifications in IT-related training and education. He has published many HCI articles and was on the editorial team for the Encyclopedia of HCI (2007). Ritch has led major UX design and user-centered design projects at Bank of America, Vodafone, Thomson-Reuters, and Dell Computers. His international experience spans 15 countries. Ritch presently heads Ax-Stream, an approved Axure training partner. His work currently encompasses Axure training, advanced Axure prototyping, usability and acceptability testing of early conceptual prototypes, coaching and mentoring of senior UX designers, and strategic UX work—integrating UX design and user-centered design into agile development methods and moving organizations from second and third generation to fourth generation prototyping methods. MoreMore

Robert Barlow-Busch

Director of Product Design at Primal Fusion, Kitchener Canada

At Quarry, Robert led projects for clients who want to distinguish themselves through products that are well designed, usable, and deliver an outstanding customer experience. As Practice Director of Interaction Design, he also worked with teammates to develop Quarry’s design methods. For instance, Robert introduced the use of personas to Quarry and has since then employed personas for projects in a variety of industries. He has also helped develop methods for better aligning usability with the goals and practices of marketing and branding. Some of this expertise is captured in Robert’s invited chapter about “Marketing Versus Design Personas,” in The Persona Lifecycle, a book Morgan Kaufmann will publish in 2006. With over 14 years of experience designing software and Web applications, Robert has worked throughout North America and Europe, at companies with familiar names such as Sony and FedEx. MoreMore

Ron Gagnier

User Experience Designer at IBM, Ottawa Ontario Canada

Ron Gagnier has been a UX designer for 14 years. He earned a BSc. from Carleton University’s Human Oriented Technology lab and developed his design and research skills both as a consultant and as a team member within numerous technology firms, including Nortel, Macadamian, Halogen Software, and IBM. Over the years, Ron has worked in many roles, including usability specialist, interaction designer, user researcher, and information architect. He is a member of UPA and CapCHI, and involved in the Ottawa Usability Consortium. When he is not working on a challenging design problem, Ron is a guest lecturer at Algonquin College, where he teaches design and usability. MoreMore

Ronnie Battista

UX Practice Lead at Slalom Consulting, New York City NY USA

Ronnie is a senior UX executive with 20 years of experience envisioning and delivering creative, cross-channel user experiences with positive bottom-line impact. Ronnie has served in UX leadership positions at Accenture, Dun and Bradstreet, Gextech in Spain, MISI Company, and Slalom Consulting. He has provided experience design leadership to over 120 clients, ranging from C-suite-level strategic solutions to team-level tactical solutions. Ronnie co-created the Rutgers Mini-Masters in User Experience Design with Marilyn Tremaine and currently serves as both Program Director and Lead Adjunct Professor at Rutgers. Ronnie served on the Executive Committee of the Usability Professionals’ Association International (UPA-I) Board of Directors from 2010 to 2012 and was formerly President of the NJ Chapter of the UXPA. A life-long lover of the real Jersey Shore, when not on the beach, he lives in Tinton Falls with his wife Tiffany and their three children. MoreMore

Sal Becerra

Director of Research at AnswerLab, New York NY USA

Sal has designed and directed hundreds of research consulting projects for startups in Silicon Valley and Fortune 500 companies across a variety of industries. He has led user experience and market research projects for companies that include Facebook, Google, eBay, Amazon, Electronic Arts, Zynga, Wikipedia, Intuit, Honda, FedEx, and LinkedIn. Prior to joining AnswerLab, Sal founded and led User Research at LinkedIn, incorporating user insights throughout all phases of product development. He established LinkedIn’s in-house lab, initiated rolling monthly studies, implemented LinkedIn’s first iteration of personas, and designed the framework for comparable UX metrics across all product areas, while bridging customer insights across the Product, Marketing, Customer Service, and International teams. Sal has designed and implemented custom research methods, which were presented at the Usability Professionals’ Association (UPA), BayCHI, and World Usability Day. These methodological frameworks addressed needs within mobile ethnographies and gaming research that continue to influence research approaches today. He graduated from the University of California at Berkeley where he earned both a Bachelor of Science in Business Administration, with an emphasis on Market Research, and a Bachelor of Arts in Economics with a focus on Econometrics. MoreMore

Sam Ng

Founder and Director at Optimal Usability and OptimalSort, Wellington New Zealand

As a co-founder and Director of the consultancy Optimal Usability and a passionate generalist, Sam has been involved with over 100 usability and design projects with clients in such diverse domains as government, ecommerce, education, finance, telecommunications, and not-for-profits. With a desire to practice what he preaches, Sam recently led a small team to design and develop the online card sorting tool, OptimalSort. Built on a modest budget and with limited resources, OptimalSort is now being used by hundreds of leading companies and Web professionals worldwide. MoreMore

Sasha Giacoppo

UX Designer/Strategist, New York NY USA

An experienced UX designer, consultant, and strategist, Sasha leads companies through the journey that is design. While providing design solutions is at the core of his consulting engagements, he also helps organizations leverage his intensive design engagements to rapidly evolve innovation processes and enact organizational change. His work experiences with both large corporations and startups have spanned the globe. Sasha has a PhD in Administration, Leadership, and Technology from New York University, where his work focused on technology-enabled communities of learning. MoreMore

Scott Plewes

Vice President of User Experience Design at Macadamian, Gatineau Quebec Canada

Scott has deep expertise in user experience design, user research, and incorporating the voice of the customer into product design. With 20 years of experience in the field of UX design, he has worked in both the public and private sectors. His UX design skills cover the spectrum of desktop, Web, and mobile applications for a wide range of telecommunications, healthcare, enterprise, and consumer products. A strong advocate for collaboration between multiple disciplines, as well as user and stakeholder involvement in the creation of exceptional UX designs, Scott frequently speaks at software and design conferences across North America. MoreMore

Sean Van Tyne

User Experience Director at FICO, San Diego CA USA

Sean is co-author of The Customer Experience Revolution and a sought-after speaker on such topics as customer experience, experience design, and design thinking. At FICO, the global leader for Decision Management solutions, Sean provides leadership for teams across the US, Europe, and Asia. Prior to joining FICO, Sean was AVP of User Experience for Strategy & Technology at LPL Financial, the leading diversified financial–services company in the US, where he helped identify and define new market segments; developed the product management, iterative design, and agile development plan; and provided the vision for and evangelized the UX strategy. Previously, Sean was Director of User Experience and Technical Communications for Marketing and Product Management at Mitchell International, the leading provider of technology, connectivity, and information solutions to the Property & Casualty Claims and Collision Repair industries. Prior to Mitchell, Sean was Director of Product Design for Medibuy, the leading global B2B marketplace provider for healthcare buyers and sellers. Sean is President of the Customer Experience Special Interest Group, founding board member of The Customer Experience Institute, and an adviser on numerous professional and corporate boards. MoreMore

Serban Enache

CEO and Co-owner of Dreamstime.com—Nashville TN USA and Bucharest Romania

With over 15 years of experience in design and new media, Serban has proven to be a skilled executive, successfully blending creative and executive abilities. He co-founded Archiweb in 1998, an award-winning leader among Web design companies in southeastern Europe, and envisioned his later stock agency in early 2000. As the Creative Director of Archiweb, he helped a multitude of companies to establish or improve their online presence—among them Xerox, Unilever, and Despec. Serban handles business development strategy for Dreamstime,and is deeply involved in the everyday operations of its Web site community. He is a skilled visionary who believes in disrupting business norms to explore new options. He lives in Bucharest, Romania, with his wife and two daughters. MoreMore

Shazeeye Kirmani

Senior Usability Engineer, San Francisco CA USA

Shazeeye translates customer needs into delightful online experiences, addressing changing market dynamics while maximizing profit. She thrives at the intersection of technology and marketing. Shazeeye received her M.S. in Human Factors from the State University of New York at Buffalo in 2004. She recently earned her MBA at The Paul Merage School of Business at UC Irvine. Prior to starting her latest course of study, she was a Senior Usability Engineer at Infosys Technologies, Limited, India. Some of the clients she has worked for include Fidelity Investments, CVS Pharmacy, Walmart, and Wells Fargo. MoreMore

Simon Norris

CEO and founder of Nomensa, Bristol UK

Simon founded the digital agency Nomensa in 2001, with the objective of putting human behavior at the heart of Web design and ensuring that Web sites not only employ great design and technology, but deliver ground-breaking experiences to users, improving both accessibility and usability. With a detailed understanding of how people make choices and the factors that influence them, Simon has turned the traditional view of Web design on its head, focusing on people’s emotions and the way they interact with technology rather than the way technology can change their behavior. As a result, organizations such as Sky, the National Trust, the BBC, the Royal Mail, and many other top brands and international megacorporations ask him not merely to design or improve their online experience, but to transform it by humanizing their technology. MoreMore

Steve Baty

Principal at Meld Studios, Sydney Australia

Focusing on the business side of the user experience equation, Steve has over 14 years of experience as a UX design and strategy practitioner, working on Web sites and Web applications. Leading teams of user experience designers, information architects, interaction designers, and usability specialists, Steve integrates user and business imperatives into balanced user experience strategies for corporate, not-for-profit, and government clients. He holds Masters degrees in Electronic Commerce and Business Administration from Australia’s Macquarie University (MGSM), and a strong focus on defining and meeting business objectives carries through all his work. He also holds a Bachelor of Science in Applied Statistics, which provides a strong analytical foundation that he further developed through his studies in archaeology. Steve is VP of the Interaction Design Association (IxDA), a member of IA Institute and UPA, founder of the UX Book Club initiative, Co-Chair of of UX Australia, and an editor and contributor for Johnny Holland. MoreMore

Steven Hoober

President of 4ourth Mobile, Mission Kansas USA

For all of his 15-year design career, Steven has been documenting design process. He started designing for mobile full time in 2007 when he joined Little Springs Design. Steven’s work includes Designing by Drawing: A Practical Guide to Creating Usable Interactive Design, the O’Reilly book Designing Mobile Interfaces, and an extensive Web site providing mobile design resources to support his book. Steven has led projects on security, account management, content distribution, and communications services for numerous products, in domains ranging from construction supplies to hospital record-keeping. His mobile work has included the design of browsers, ereaders, search, Near Field Communication (NFC), mobile banking, data communications, location services, and operating system overlays. Steven spent eight years with the US mobile operator Sprint and has also worked with AT&T, Qualcomm, Samsung, Skyfire, Bitstream, VivoTech, The Weather Channel, Bank Midwest, IGLTA, Lowe’s, and Hallmark Cards. He is currently User Experience Architect with diesel engine maker Cummins, in addition to running his own interactive design studio at 4ourth Mobile MoreMore

SuAnne Hall

User Experience Designer at EffectiveUI, Denver CO USA

As a UX designer at EffectiveUI, SuAnne applies her skills to designing digital experiences for clients that include CenturyLink, 24/7 Media, FedEx Office, and CURE Magazine. In addition to holding a bachelor’s degree in political science and a master’s in Digital Media Studies from the University of Denver, she is an eternal student. Right now, her focus is on exploring the ever-changing space between digital standards and new trends and how to transform problems into user-centered design solutions that are both usable and delightful. MoreMore

Tim Loo

Strategy Director at Foolproof, London UK

Tim is a Partner at Foolproof, one of Europe’s largest experience design companies. He leads Foolproof’s Strategy & Planning practice, developing and deploying the company’s experience strategy framework, methods, and expertise across a range of global clients. As a UX strategist, he works with global brands such as Sony, Shell, HSBC, and Santander to map and understand their existing customer ecosystems and build their UX vision, roadmap, and KPIs to transform their businesses around the new breed of digitally connected customers. He has a degree in Information Technology from the University of Technology, Sydney. Tim is Vice President of the UK UPA. MoreMore

Traci Lepore

Senior User Experience Designer at Bridgeline Digital
Boston Massachusetts USA

At Avid, Traci is responsible for helping to define the customer experience for the Web. While working as a consultant at InContext Enterprises, she worked on both enterprise and consumer projects across a variety of industries and domains. With over ten years of experience as an interaction designer, with a focus on user-centered design methods, Traci has experienced a broad range of work practices. Through her UXmatters column, Dramatic Impact, Traci hopes to infuse aspects of theatrical theory and practice into her design practice and bring a more empathetic and user-centered focus to her work. Traci holds an M.A. in Theater Education from Emerson and a B.S. in Communications Media from Fitchburg State College. She is a member of the Boston chapters of UPA and IxDA. MoreMore

Tricia Clement

Founder at jUXtworks Inc., San Francisco Bay Area CA USA

Tricia specializes in translating consumer needs and cultural differences into delightful online experiences. Capturing data through various qualitative and quantitative research methods and combining it with advanced behavioral modeling techniques, she creates a holistic visualization of a consumer’s mental model, cognitive process, and behavioral patterns. Her insights and visualizations help companies align their corporate priorities, develop their product strategies, and align their organizational structures with those of their customers. Prior to entering industry, Tricia was a National Research Service Award (NRSA) Neuroscience Postdoctoral fellow at Stanford University, examining social regulation of the brain. She has extensively studied and written about the commonalities and differences in learning and memory strategies between humans and other animals, focusing on social learning, concept learning, memory strategies, and symbolic representation. For her work in the area of cognition, she has received awards and competitive grants from the National Science Foundation (NSF), National Institute of Mental Health (NIMH), and Howard Hughes. Tricia has published over 30 journal articles and book chapters. American Scientist and The Economist covered her innovative research demonstrating work ethic in pigeons, which challenged human-centered theories explaining the phenomenon. Her latest page turner, “Steering Clear of Trouble: Fish Can Infer Social Rank by Observation Alone,” garnered the cover of Nature. MoreMore

Uday M. Shankar

Front-End Architect and UX Prototyping Lead at HP R&D, Bangalore Karnataka India

Uday specializes in the art of managing expectations through prototyping and experimentation. He leads a Design Prototyping and Front-End Engineering group at HP’s User Experience Studio, where he works closely with UX designers, architects, and developers to create end-to-end experiences across the Web, tablets, and mobile devices. In his previous roles at Yahoo!, Nokia, Extreme Networks, and Zafin Labs, Uday has used various user interface technologies, including Java, Adobe Flex, HTML/CSS, JavaScript, Node.JS, Handlebars/Mustache, and EJS to build rich Internet applications for the Web and mobile devices. Uday is a visiting faculty member at the National Institute of Design, India’s leading design school. MoreMore

Whitney Hess

User Experience Design Consultant, New York NY USA

Based in New York City, Whitney is an independent UX design consultant. She helps make stuff easy and pleasurable to use. Whitney is a strategic partner with Happy Cog and UX consultant for boxee, among other startups, agencies, and major corporations. Prior to going independent, she was on the design team at Liquidnet. Previously, she was an interaction designer at the marketing agencies Digitas and Tribal DDB, where her clients included American Express, The New York Times, Allstate, Claritin, Tropicana, and EarthLink. Though she began her higher education in computer science, Whitney received a Bachelor of Arts in Professional Writing and a Master’s degree in Human-Computer Interaction from Carnegie Mellon University. MoreMore

Yury Vetrov

Head of UX at Mail.Ru, Moscow Russia

Yury leads a team comprising UX and visual designers at one of the largest Russian Internet companies, Mail.Ru, which is part of the Mail.Ru Group. His team works on communications, content-centric, and mobile products, as well as cross-portal user experiences. Both Yury and his team are doing a lot to grow their professional community in Russia. MoreMore