Finding Your Favorite UX Conference
Published: May 21, 2012
In this edition of Ask UXmatters, our experts tell you how to choose a UX conference that’s right for you, as well as about their favorite UX conferences.
Every month in Ask UXmatters, our UX experts answer readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your questions to: firstname.lastname@example.org.
The following experts have contributed answers to this edition of Ask UXmatters:
- Carol Barnum—Director and Co-Founder, Usability Center at Southern Polytechnic State University. Author of Usability Testing Essentials: Ready, Set Test!
- Jessica Enders—Principal at Formulate Information Design
- Pabini Gabriel-Petit—Publisher and Editor in Chief, UXmatters; Principal User Experience Architect at BMC Software; Founding Director of Interaction Design Association (IxDA); UXmatters columnist
- Caroline Jarrett—Owner and Director at Effortmark Limited; UXmatters columnist
- Tobias Komischke—Director of User Experience at Infragistics
- Whitney Quesenbery—Principal Consultant at Whitney Interactive Design; Past-President, Usability Professionals’ Association (UPA); Fellow, Society for Technical Communications (STC); UXmatters columnist
- Jim Ross—Principal of Design Research at Electronic Ink; UXmatters columnist
Choosing a Conference
“There are three ways to choose a conference,” advises Whitney.
- “Find something new that you want to learn, then look for the conference where you can learn it. Extend and deepen your skills in your current field of work, or learn something completely new. Decide whether you are looking for training in new skills, insights to help you develop your own ideas, or both. Lately, I’ve been interested in conferences that offer UPA- or CHI-style workshops—small groups working on a topic for from a few hours to a day. They are a great way to explore a topic you are already gaining expertise in.
- Go to an awesome—or convenient—location. Some conferences have a personality of their own, but travel to different places each year. Others reflect the personality of their stable location. You can use a conference as a way to learn about a new geographical area, too.
- Meet your friends—or find new colleagues. Maybe you live in a place with a strong UX community, but like to use conferences as a way to break out of the local mold. Or maybe you live in a more isolated place and come to conferences to get together with your online friends and colleagues.
“I tend to choose different conferences each year, looking for a mix of all of the above. A few conferences where I have found a great mix include UX Hong Kong, UX Australia, UXLX, and WebVisions. Then there are the usual suspects like UPA, IA Summit, and CHI, plus the local and regional conferences like Boston UPA.
“But I’ve also been stretching out a bit with conferences on agile, plain language, elections, and accessibility.
UPA: For User Researchers
“Of course, the best UX conference to attend depends on your interests and the area of user experience in which you specialize,” responds Jim. “So I’ll answer this question from the perspective of someone in user research. Since I am a user researcher, the UPA (Usability Professionals’ Association) conference is the most valuable conference for me. It is geared especially toward practitioners, with very useful and relevant topics. Unlike at other conferences that are a little more theoretical and exploratory, speakers at the UPA conference are practitioners themselves. So the topics are very relatable, and I always take home at least a few new ideas that I can use in my work.
“One of the best things about attending a conference is that it allows you to step outside of your routine to see how other people are doing things. Because UPA attendees are user researchers like me, the conference exposes me to different perspectives and the techniques other people use in their work. You have the opportunity to learn from others, not only through the presentations, but also by networking with other attendees.
“I like the fact that the UPA conference is very inclusive and open to new presenters. Unlike at some other conferences, if you have a well-conceived, interesting, and unique topic, it’s not that difficult to get accepted as a presenter. The reviews of submissions are fair and result in a quality program with many choices for attendees.”
“I currently like UPA conference the most because there are actual practitioners attending and presenting, and the vendor booths are good, too,” replies Tobias. “The right conference for you obviously depends on what you want to get out of a conference. I personally I want the following:
- Presenters who are practitioners and actually work on real-world products. I don’t need to see big names. It’s all about the content.
- Stories about concrete and real-life UX challenges and how people solved them.
- Trends in products, technology, methods, and processes.
- Topics like user experience as a consulting business or integrating user experience into a company.
- Opportunities to chat with other attendees—for example, during informal evening social events.
- A handout with all of the presenters’ slides—all together on one USB stick.”
“I like UPA for its practicality and focus on UX methods, case studies, and associated design issues,” answers Carol. “I have attended pre-conference workshops, which generally concentrate on a single topic and in which like-minded UX professionals participate. I have also attended pre-conference tutorials that have exposed me to areas of UX methodology that I haven’t tried before. As the profession has matured, the UPA conference has designated sessions for advanced practitioners or those who are new to the profession. That’s a good development that addresses people’s needs and helps me to decide which sessions to attend.
“The best part of UPA is the long breaks between sessions, which provide opportunities for an invaluable aspect of conference attendance: networking. I get to talk to lots of people who share my passion for user experience, as well as to meet some people who I know of from either their work or their postings to UX or usability discussions, but haven’t previously met face to face.”
IA Summit: For UX Strategy and Design
“As someone whose career has focused primarily on UX strategy and design, I prefer conferences that emphasize those aspects of user experience,” answers Pabini. “Among those conferences, the IA Summit, is my favorite of the conferences that are organized by professional associations. It offers diverse, cutting-edge content that covers almost every aspect of user experience and provides great opportunities for networking with leading UX professionals. And it’s fun! You can read my in-depth reviews of the IA Summit here:
- “Conference Review: IA Summit 2011: Part I”
- “Conference Review: IA Summit 2011: Part II”
- “IA Summit 2007: Part I”
- “IA Summit 2007: Part II”
- “My IA Summit 2006 Experience: Part 1: The Pre-Conference”
- “My IA Summit 2006 Experience: Part 2: The Conference: Day 1”
- “My IA Summit 2006 Experience: Part 3: The Conference: Day 2”
- “My IA Summit 2006 Experience: Part 4: The Conference: Day 3”
“I also think it’s important to attend a different type of conference every once in a while,” recommends Jim. “Attending a conference that’s slightly outside of your specialty is a good way to see different perspectives. I did that this year by attending and presenting at the IA Summit 2012. Unlike the more research-oriented UPA and CHI conferences that I usually attend, the IA Summit is a more design-oriented conference. It was nice to hear about different topics and meet different people.”
Conference Reviews on UXmatters
UXmatters has published nearly sixty conference reviews—including reviews of major international conferences like CHI, UPA, IA Summit, and Interaction and smaller regional conferences. You’ll find links to all of these reviews under “Conference Reviews.”
Regional and Local Conferences
“I have generally attended the annual UPA conference,” replies Carol, “but I plan to start circulating among the one-day regional conferences such as UPA Boston and UPA Washington. These conferences have grown so much that they now attract the same numbers of attendees as the big, international UPA conference.”
“UX Australia is a fantastic conference with rich, high-quality presentations across all areas of user experience,” answers Jessica. “One of the best things about it is that it offers a platform for all professionals working in user experience, not just the more famous among us. This, plus the relaxed, yet professional nature of the event and its focus on actual practice—both what worked and what didn’t—make UX Australia non-intimidating, fresh, and highly informative.”
“UX Bristol is great,” enthuses Caroline. It’s well organized, short, unpretentious, and cheap, and there are good speakers.”
What to Avoid
“What I’m not personally interested in,” declares Tobias:
- “Fancy professors who present design projects that have no ties whatsoever to real-life user interface design, don’t solve a real challenge, and don’t result in a real user interface. At Interaction12, one guy showed a research project where they gave out cameras to people who crossed a bridge. Then, they looked at what photos people had taken on the bridge. That’s interesting to some extent, but to me, it’s too far away from user interface design.
- Taking workshops or tutorials. Content-wise, I’ve never felt that they were worth the money. Also, I find that they’re typically too rigid and formal, so I always feel trapped in them.”