UX strategy is gaining traction as a new career path for experienced UX professionals. As a consequence, we’re seeing more and more job listings for UX Strategists. UXmatters publishes a regular column on the topic of UX strategy. The UX Strategy and Planning group on LinkedIn provides an active forum for discussions about strategic user experience, and more and more people are participating in the dialogue.
Reasons to Attend UX STRAT 2013
As a conference attendee, you can expect to:
- Learn about UX strategy methods, tools, and deliverables.
- Find out how UX leaders are using data to formulate their UX design strategies.
- Network with experienced UX professionals who are focusing on UX strategy.
- Hear about how companies are reinventing their cultures to center their product design efforts around their customers.
- Find out how leading companies organize their UX practices.
- Discover new ways to communicate UX strategy to your organization.
- Get an advance look into the future of UX strategy.
Key Topics That UX STRAT Will Cover
The primary concern of the curators of UX STRAT 2013’s content has been to provide a foundation and a framework for the global practice of UX strategy. Some key topics that the conference will cover include the following:
- how to prioritize feature sets and customer segments
- how to align user experience with business strategy
- how to communicate strategy to key partners in a business
- how to measure an organization’s progress executing against a UX strategy
- how to design a successful customer experience across channels
Conference Presentation Format
We have now finalized the UX STRAT 2013 program. Many of the presentations will focus primarily on case studies and methods that will help UX leaders to improve their approaches to guiding user experience planning and design.
The keynote speakers will be Nathan Shedroff, who chairs the MBA in Design Strategy program at California College of the Arts, and Aarron Walter, who is Director of User Experience at MailChimp.
Presenters represent a broad range of companies, including Microsoft, PayPal, Turner Broadcasting, eBay Europe, Intuit, Citrix, and many others. Sessions range from 30-minute presentations to shorter, 10-minute vignettes, and expert panels. Pabini Gabriel-Petit, Publisher and Editor in Chief of UXmatters and Senior Director of User Experience at Apttus, will moderate a UX STRAT expert panel.
Program Themes and Topics
We’ve organized the UX STRAT sessions into thematic blocks, with the intent of giving attendees a comprehensive overview of the key activities within the practice of UX strategy. Here is a complete listing of the themes that the conference will cover, the presenters, and their presentations.
Establishing a Foundation for UX Strategy
- Nathan Shedroff of California College of the Arts, “What It Means to Be Strategic”
- Aline Baeck of eBay Europe, “How UX Methods Can Foster Innovation and Solve Business Problems”
- Ronnie Battista of Slalom Consulting, “The 10 Commandments of UX Strategy”
- Dan Klyn of The Understanding Group, “Determining What Good Means with Performance Continuums”
- Pamela Pavliscak of Change Sciences, “UX Strategy Needs Numbers”
