Brand Strategy

• Brand Experience in User Experience Design
  By Steve Baty—July 2006

• Engaging User Creativity: The Playful Experience
  Beautiful Information—A column by Jonathan Follett—December 2007

• Marketing Isn’t a Dirty Word
  More Than Words—A column by Colleen Jones—October 2007

• Selling Your Brand by Using Your Web Site as a Customer Research Tool
  By Afshan Kirmani—August 2008

• Testing the User Experience: Consumer Emotions and Brand Success
  By Demetrius Madrigal and Bryan McClain—October 2009