Design: UX Design

Some people mistakenly use the terms user experience and usability almost interchangeably. However, usability is increasingly being used to refer specifically to the ease with which users can complete their intended tasks, and is closely associated with usability testing. Therefore, many perceive usability to be a rather tactical aspect of product design. In contrast, UX professionals use the term user experience much more broadly, to cover everything ranging from ease of use to user engagement to visual appeal. User experience better captures all of the psychological and behavioral aspects of users’ interactions with products.

To help define the objectives and scope of user experience efforts, as well as enable their meaningful measurement, I would like to propose a conceptual framework that describes four distinct elements of user experience, as shown in Figure 1, and how they interact with one another in driving better product designs. Read More

In the digital age, data is a critical component of our daily lives. It informs our decision-making and drives innovation. On the other hand, UX design is crucial to creating easy-to-use, user-friendly products and services—essentially creating coherent user interfaces that look and feel good.

But what happens when these two fields collide? Can the user experience and data work together to create meaningful experiences for users? In this article, I’ll share my thoughts on this interesting conjunction of ideas and help you to understand how you can use them to create an impact. Read More

Today’s world of mobile app and Web-site development is seeing high adoption of UX design and research, from planning to product launch. UX design is a human-first approach to product design and sets the tone for app development, keeping the focus on satisfying your users. Whether you’re designing physical or digital products, your goal is to create useful, easy-to-use products that provide a great experience to the users who interact with them. Those everyday interactions should be enjoyable and accessible to all users. Throughout your design process, it’s important to closely integrate your UX and UI design efforts. UI design focuses on the look and feel, the aesthetic experience of a product, including its fonts, colors, visual affordances for interaction such as buttons, and page layouts.

In this article, we’ll focus on our UX design journey, creating a motion-design app for smartphones and tablets. A unique feature of this app is its platform: The use of smartphones and tablets for professional motion design is not common. Designers typically create motion designs using applications on desktop computers. Read More