At Bottle Rocket, Michael builds digital brand experiences for mobile devices, balancing user-centered and marketing-centered design approaches. He’s been designing digital media for 21 years, and his strong understanding of information architecture, usability, accessibility, and compliance sets him apart from most creative directors. His mantra is simple: Work with cool people and build cool stuff. Michael’s broad experience includes designing mobile apps, iPad apps, Web sites, microsites, social media, digital media, email, computer-based training, marketing CDs, kiosks, and trade show media. His diverse industry experience spans consumer package goods, entertainment, travel and leisure, telecommunications, finance, over-the-counter pharmaceuticals, and B2B. Michael has taught the design and development of new media at the college level and speaks at professional organizations and conferences.