Jennifer Romano Bergstrom

Jennifer has over 15 years of experience planning, managing, and conducting quantitative and qualitative user-centered research projects, specializing in experimental design, implicit learning, and eyetracking. At Facebook, she leads UX research for Privacy and Safety Check—previously, for Facebook Lite and Videos—conducting and managing UX studies across multiple teams and collaborating across disciplines to understand the user experience. Jennifer co-authored Eye Tracking in User Experience Design with Andrew Schall (Morgan Kaufmann, 2014) and Usability Testing for Survey Research with Emily Geisen (Morgan Kaufmann, 2017) and has published peer-reviewed articles in many journals. She frequently presents research and conducts workshops at local, national, and international events and conferences. Before joining Facebook, she formed the UX Division at Fors Marsh Group (FMG), in Washington, DC, where she designed a state-of-the-art laboratory and recruited, trained, and led a team of UX researchers. Prior to FMG, she taught a team of researchers at the U.S. Census Bureau how to use eyetracking data from usability research to impact designs for web sites, surveys, and forms. She teaches UX Design and Research courses to government agencies, UX professionals, and students. Jennifer is President of the User Experience Professionals’ Association (UXPA) and Past President of both the DC Chapter of the Usability Professionals’ Association (UPA) and the DC Chapter of the American Association for Public Opinion Research. She received her B.A. in Psychology from Central Connecticut State University and her M.A. and PhD in Applied/Experimental Psychology from The Catholic University of America.