Peter Morville

Peter is a pioneer in the fields of information architecture and user experience. He is best known for being an author of the polar bear book on information architecture—Information Architecture for the World Wide Web. Other books by Peter include Ambient Findability, Search Patterns, and Intertwingled. His latest book, Planning for Everything, is about the design of paths and goals. Peter has been helping people to plan since 1994. His clients include AT&T, eBay, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, and Vodafone.