Jim Kalbach

A noted author, speaker, and instructor in UX design, information architecture, and strategy, Jim is currently Head of Customer Experience at MURAL, a leading online, digital whiteboard. He has worked with large companies such as eBay, Audi, SONY, Elsevier Science, LexisNexis, and Citrix. Before returning to the US in 2013, Jim lived in Germany for 15 years, where he cofounded the European Information Architecture conference and IA Konferenz. He served on the Advisory Board of the Information Architecture Institute in 2005 and 2007. Jim is the author of two O’Reilly books—Designing Web Navigation (2007) and Mapping Experiences (2016)—and the Rosenfeld Media book The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs (2020). He enjoys playing jazz bass at jam sessions and with jazz combos in Jersey City.