At Rockwell Automation, Tasha helps people visualize her research findings. Visualization is her passion. This quotation from Albert Szent-Gyorgui guides all that she does: “Research is to see what everybody else has seen and to think what nobody else has thought.” Tasha has been a key contributor to many industrial-automation innovation projects at Rockwell—from FactoryTalk® Hub and FactoryTalk® Vault to Remote Access and some of Rockwell’s leading analytics solutions. The goal of her research is to understand customers’ technological needs. In the past, Tasha has worked as a front-end developer and a UX designer. She is an active member, presenter, and board member of Akron Women In Tech, a community that focuses on learning and growing through technology. She has a bachelor’s degree in Computer Engineering from the University of Toledo and a master’s degree in User Experience Design from Kent State University.