Column: Beautiful Information

“To design is to communicate clearly by whatever means you can control or master.”—Milton Glaser

User experience and its associated fields of expertise—such as usability, information architecture, interaction design, and user interface design—have expanded rapidly over the past decade to accommodate what seems like insatiable demand, as the world moves toward an increasingly digital existence.

As UX professionals, we often take technology for granted, accepting the massive complexity and rapid change in our field as the norm—and perhaps even something to embrace and enjoy. With this outlook and because we’re steeped in our daily professional activities, it becomes all too easy for us to forget that ours is not the usual point of view, and the technological change we expect, the expert jargon we speak, and the processes we use are foreign and confusing to other people. So, while we focus our attention on the users of digital products, we can sometimes be remiss in our treatment of another important audience—the stakeholders and clients with whom we collaborate to complete our assignments and projects. Read More

Our lives are becoming increasingly digitized—from the ways we communicate, to our entertainment media, to our e-commerce transactions, to our online research. As storage becomes cheaper and data pipes become faster, we are doing more and more online—and in the process, saving a record of our digital lives, whether we like it or not.

As a human society, we’re quite possibly looking at the largest surge of recorded information that has ever taken place, and at this point, we have only the most rudimentary tools for managing all this information—in part because we cannot predict what standards will be in place in 10, 50, or 100 years.

In the public sector, the information glut has risen to the point of crisis. According to an article in the Wall Street Journal from December 29, 2005, “Oh, Has Uncle Sam Got Mail,” “the White House is expected to turn over more than 100 million emails to the National Archives” when President Bush leaves office. The article goes on to describe the bottleneck at the National Archives, where they cannot easily convert the information they receive to searchable, retrievable formats. The National Archives has retained Lockheed Martin to solve this data storage fiasco, and Lockheed Martin has recommended using HTML as the standard document format—and using digital adaptors to translate that into a new language when it becomes obsolete.” Read More

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.”—Carl Jung

“Every time I see an adult on a bicycle, I no longer despair for the future of the human race.”—H. G. Wells

With so many choices as to how we can spend our time in the digital age, attention is becoming the most important currency. In today’s splintered media environment, new digital products and services must compete with everything under the sun, making differentiation key to developing an audience that cares, invests, and ultimately drives value.

What makes a person want to use one particular digital product or service over its competitor? What makes one user experience more engaging, interesting, or compelling than another? An often overlooked, under-appreciated, and rarely measured component of user experience is playfulness. The digital space is conducive to play—exploration, imagination, and learning. And many successful digital products are built for play or incorporate play into their interaction design. No matter how important our jobs, serious our responsibilities, or stiff our personalities, all people need to play—whether we admit it or not. Is the boss looking? Read More