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Column: Discovery

UXmatters has published 17 editions of the column Discovery.

Top 3 Trending Discovery Columns

  1. UX Research: The Tinkering Mindset

    Discovery

    Insights from UX research

    A column by Michael A. Morgan
    July 29, 2019

    At some point in our childhood, we constructed things—whether it was a house out of logs or a hat out of origami paper. We have all figured out a way to build stuff, solving problems through play and by trying things out. Sometimes they work. In other cases, they don’t. Often, even when they don’t, we still take away something of value from the experience—be it a lesson on what to do or what not to do.

    Researchers working in the instructional-learning field refer to the concept of understanding through play as tinkering. While this might sound somewhat childish—and it sort of is—tinkering has its time and place in fields such as engineering, design, and science, whose focus is the development and refinement of new ideas. Read More

  2. Research Planning: A Smooth Takeoff

    Discovery

    Insights from UX research

    A column by Michael A. Morgan
    May 3, 2021

    “If you fail to plan, you are planning to fail.”—Ben Franklin

    How many of you spend adequate time planning your UX research projects? Taking the time to plan your UX research saves you time in the long run. When you’re gearing up for your next UX research effort, it really pays to spend some time figuring out what you’ll need to do. In this edition of my column Discovery, I’ll examine the value of planning your UX research projects and explore what sorts of things you can do to ensure that your next research endeavor has a smooth takeoff and a successful flight rather than a crash landing. Read More

  3. Data Analysis: Making Sense of Tally Sheets

    Discovery

    Insights from UX research

    A column by Michael A. Morgan
    December 16, 2019

    In the last edition of Discovery, I explained how to collect data during your early-phase prototype research using tally sheets. If you missed that column, you might want to read it before reading this column to ensure you’ll get the most out of this one.

    In this column, I’ll cover data analysis for a completed tally sheet, focusing on the following key areas:

    • findings versus insights—What’s the difference?
    • methods of analysis—We’ll look at grounded-theory techniques, using codes, and constant comparative analysis.
    • identifying themes in the data—These include the obvious, the less obvious, the not so obvious, and what didn’t happen. Read More

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