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Column: Strategy Matters

UXmatters has published 8 editions of the column Strategy Matters.

Top 3 Trending Strategy Matters Columns

  1. Convenience Makes Hypocrites of Us All: The Ethics of Consumerism and UX Strategy

    Strategy Matters

    Realizing the power of UX strategy

    A column by Ronnie Battista
    September 21, 2015

    Recently, over drinks, an old friend and I reminisced about our high school days as suburban, punk-rocker wannabees. Back then, getting your hands on punk or alternative music wasn’t easy. Mainstream department and record stores didn’t carry much, if any, punk music. So, for New Jersey kids like us to get our hands on rare albums from punk bands—especially the coveted vinyl punk imports—we usually had to head to New York City and go to places like Bleecker Bob’s in Greenwich Village to get the good stuff.

    One of my favorite bands at the time was the Dead Kennedys, a legendary San Francisco punk band famous for their frenetic hardcore sound and satirical, socio-political lyrics. To whit, they named their 1987 compilation album “Give Me Convenience or Give Me Death” as their commentary on the excessive American consumerism at the time. I owned that album and listened to it extensively, so for a bit of nostalgia, I decided to look for an image of the album cover online. Read More

  2. Journey Maps: Not the End of the Story

    Strategy Matters

    Realizing the power of UX strategy

    A column by Ronnie Battista
    May 18, 2015

    Recently, during an early scoping effort for a project with a new client who needed our help transforming their retail experience, we proposed their considering a journey-mapping exercise. Their response:

    Please! I do not want to see another journey map.”

    Were we surprised? Meh. It was only a matter of time.

    This response—or perhaps lament might be a better word—came from the client executive who is responsible for leading the effort. I was not at that meeting, but was curious about where this comment came from, so I probed for more detail about the context. There wasn’t much more to learn, but it was clear that this person had experienced a few journey-mapping efforts in the past and failed to see their value. And it confirmed what a lot of us have been expecting. Read More

  3. Breaking up with the User in User Experience Strategy?

    Strategy Matters

    Realizing the power of UX strategy

    A column by Ronnie Battista
    September 2, 2014

    Last April, the UX leadership at my company, Slalom Consulting, gathered at an off-site meeting to get aligned on how best to brand and market our UX capabilities to our colleagues and clients. Slalom has a strong, seasoned UX team with people distributed across its local offices in the USA, as well as a national team that supports all of us. We excel at holistic, outside-in, omnichannel experience strategy work, which is an exponentially increasing growth area for us and an integral part of our business and technology services. It’s this type of UX strategy work that gets me pumped and makes me want to spring out of bed every morning. But as I discovered, some people at Slalom did not see this work as belonging to the User Experience practice. Read More

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