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Big Data: Revolutionizing UX Design Strategies, Part 2

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A Shift from Engineering-Driven to Design-Driven Business Models

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Asking Probing Questions During a Usability Study

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Task-Driven User Interfaces

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Persuading Clients That the Need for User Research and Usability Testing Is Real

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Can Organizations Be Too Customer Focused?

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Do’s and Don’ts for Focus Groups

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Developing Your Interviewing Skills, Part I: Preparing for an Interview

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Making the Deal: Supporting Product Demos with User Assistance

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The Question Protocol: How to Make Sure Every Form Field Is Necessary

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Taming the Elephant in the Room: Brand Perception and Bias

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Procedures: The Sacred Cow Blocking the Road

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