Business: Business of UX

In this edition of Ask UXmatters, our experts discuss the following topics:

• best practices for designing for senior citizens
• organizing your work schedule

Every month in this column, our Ask UXmatters experts answer our readers’ questions about user experience matters. To get answers to your questions about UX strategy, design, or user research in an upcoming edition of Ask UXmatters, please send your questions to us at [email protected].

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Pitching is one of the most important skills for any UX designer to have. Your ability to pitch clients well naturally permeates your UX design outcomes. Knowing what makes a perfect pitch is something that undoubtedly comes with practice, but your pitches can be effective if you prepare them meticulously. Whether you’re working for a multinational design agency or are an independent UX designer, your design solutions are only as good as they appear to your clients. Therefore, a good design that you pitch poorly has very little impact.

Throughout all my years pitching designs to clients, there have been highlights and lowlights. Over the years, I’ve isolated what has worked well from what hasn’t. I’ve picked up the best ideas from how others pitch and formulated and refined my own approach to pitching. You can do the same. In this column, I’ll share my specific approach to pitching, including five strategies that have helped me impress my clients. Whether you’re a rookie UX designer or seasoned veteran, incorporating some or all of these pitching strategies can elevate your pitching skills to the next level. Read More

Even experienced UX professionals often feel that they are not being heard by their clients, managers, and developers. Why? Many such problems come from our desire to be valued for our knowledge and skills alone and to have our expertise respected without question. But this desire conflicts with the reality in which we find ourselves. To overcome this problem, we need to demonstrate that we bring measurable value to the products for which we design user interfaces.

Armed with your understanding of a business and a calculator, here are a few ways in which you can prove your value as a UX professional and get the resources you need—whether budget, UX team members, or more time. Read More