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Business: Business of UX

UXmatters has published 51 articles on the topic Business of UX.

Top 3 Trending Articles on Business of UX

  1. Comparing UXD Business Models

    July 10, 2007

    When leaders of UX organizations get together, we always seem to talk about how our UX groups are structured and why. Just as designers solve user interface design problems, their leaders solve organizational design problems. It’s what we do. At CHI 2005, Kartik Mithal, Director of User Experience at Sun Microsystems, and Jim Nieters, Senior Leader of User Experience at Cisco, spent hours sharing insights about how to best structure their groups for future success. Kartik and Jim agreed that the opportunity to learn from one another was one of the more valuable reasons for leaders of UX groups to attend CHI.

    This manifest need for UX leaders to learn—and share—best practices was the rationale for the authors, Jim Nieters and Garett Dworman, to write and present a CHI 2007 Experience Report on the organizational structure that Jim Nieters created for his UX group at Cisco [1]. It also motivated us to follow up that presentation with a CHI 2007 Management Special Interest Group (SIG), “Comparing UXD Business Models,” in which participants compared different models of UX organizational design [2]. Our intent was to share experiences and systematically explore them in the hope that this information will aid companies in structuring their internal UX functions. To this end, we generated SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses of four UX business models. Read More

  2. Case Study: Learnings from the Design of an Online-Education Platform

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    January 4, 2021

    With every project, there are new learnings. Because educational technology, or ed-tech, is one of the fastest growing product domains, I thought sharing my learnings and insights from designing a marketing Web site for Leverage Edu would be of interest to many UX designers.

    Leverage Edu is not your typical commercial Web site. Its target users are students who need help making their career choices and university-admissions decisions. The Leverage Edu Web site uses simplified technology that drives streamlined access to the mentors and the leading global universities that best match a student’s particular needs.

    Thus, Leverage Edu is transforming access to higher education and democratizing mentorship to accelerate exponential career growth by going beyond traditional systems and helping students to realize their academic ambitions. Read More

  3. 5 Ways to Elevate Your Design Pitches to Clients

    Business of Design

    Learnings from design projects

    A column by Manik Arora
    February 8, 2021

    Pitching is one of the most important skills for any UX designer to have. Your ability to pitch clients well naturally permeates your UX design outcomes. Knowing what makes a perfect pitch is something that undoubtedly comes with practice, but your pitches can be effective if you prepare them meticulously. Whether you’re working for a multinational design agency or are an independent UX designer, your design solutions are only as good as they appear to your clients. Therefore, a good design that you pitch poorly has very little impact.

    Throughout all my years pitching designs to clients, there have been highlights and lowlights. Over the years, I’ve isolated what has worked well from what hasn’t. I’ve picked up the best ideas from how others pitch and formulated and refined my own approach to pitching. You can do the same. In this column, I’ll share my specific approach to pitching, including five strategies that have helped me impress my clients. Whether you’re a rookie UX designer or seasoned veteran, incorporating some or all of these pitching strategies can elevate your pitching skills to the next level. Read More

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