Business: Hiring UX Professionals

In this edition of Ask UXmatters, our experts discuss what skills are essential and desirable for a UX Designer.

Each month in Ask UXmatters, our panel of UX experts answers our readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your question to us at: [email protected].

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When your business is launching a Web site, you want to ensure that your customers will have the best possible experience. If your site works well on a technical level, but you’re still not getting the level of sales for which you were hoping, it’s most likely because users aren’t getting the user experience they were expecting. Hiring a UX consultant can help you improve your company’s Web site. Let’s consider how a UX consultant can improve your online customer experience.

What UX Consultants Do

An experienced UX consultant has a full understanding of how your Web-site design impacts your overall sales. Good UX design should serve the business, but keep the customer in mind and make a Web site pleasant to use. UX design impacts many aspects of business success, from sales to engagement and satisfaction. All of these are vital to your business, and your UX consultant can help you improve them. Read More

Recently, I scaled a content-strategy team from three to eight people. In the process of conducting dozens upon dozens of interviews, while involving various internal stakeholders, I quickly learned how to avoid some common pitfalls of hiring for strategic roles.

It’s challenging to hire for strategic roles—neither as easy nor as straightforward as hiring for other skill-based positions. Ultimately, you’re looking for a strategic thinker who understands UX principles and best practices. If you’re not asking the right questions, it’s all too easy for candidates to bluff their way into a content-strategy role by saying what superficially seem to be the right things, without providing enough substance to show their strategic thought process.

In sharing my tips for hiring content strategists in this article, I hope to help you avoid these common pitfalls so you can hire talented strategists who can hit the ground running. Read More