UXmatters has published 16 articles on the topic Product Management.
Product sense. Product-minded. Product builder. These terms are often associated with our learnings as UX researchers in the field of enterprise software. The term product sense originated from the field of product management and refers to gaining a deep understanding of the product’s goals, business goals, and users to find opportunities to enhance the product experience.
As a UX researcher working within an embedded product team at an enterprise software company, I constantly collaborate with cross-functional stakeholders such as UX designers and product managers. Although we all have different job functions, we have a common North Star: building great products for our users. So what is product sense and how does it relate to UX research?
Product sense focuses on the intersection of the users, the design, and the business. Read More
If you’ve built an innovative product with a beautiful user interface and high-tech features, but it still isn’t selling well, the reviews aren’t satisfactory, and you keep losing customers, it’s time to reevaluate whether UX design and product-management operations are keeping users at the center of your product-development efforts.
A user-centered product-management culture ensures that your services align with customers’ needs and add value to their lives. Customers should feel that you’ve designed every interaction with your product to address their needs and challenges. Plus, a user-centered culture builds loyalty, improves customer retention and conversion, and enhances brand value.
Wondering how to create user-centered culture at your company? In this article, I’ll consider some proven strategies for building a user-centered product-management culture. Read More
In an ever-changing field such as User Experience, it is sometimes good to step back from the whirlwind for a moment and get back to the basics. This is especially true today, when design trends are leaning more and more toward service design rather than product design. Often, users no longer want just a product. They want an entire ecosystem that supports and enhances their experience. Thus, they’ve raised the bar. Today, for companies to achieve their business goals, we need to meet users’ high expectations, which are higher than ever before. We need to deliver an ideal user experience.
In this column, I’ll discuss how User Experience and Product Management (PM) can work together to deliver ideal experiences and create empowered, successful, loyal users. Read More