Business: UX Leadership

Over the last 15 years, I’ve had a recurring conversation with senior UX professionals: “I want to progress in UX, but I’m not sure I really want to manage teams.” It seems to many that the one way up is the management track—and in many organizations, this is the only upward path for UX professionals.

In my long and varied career working on staff within companies and for clients in agencies and consultancies, I have seen many roles in User Experience that need a senior, mature person—some with people-management responsibilities; others that continue to focus on product design. These roles include the following:

• Creative Director
• UX Principal
• Team Leader
• UX Manager
• UX Project Lead

Each of these UX professionals plays a specific role within an organization. For senior UX professionals, their quandary is to work out which role is required when and what role suits them best. Read More

Setting up a UX practice inside any organization—whether small or large—can be a challenge. As a UX leader, to ensure you keep the highest-performing individual contributors on your team, you should make sure they have a clear understanding of what they must do to expand their careers within your organization. While leaders often have a clear growth path inside a company, it is often less clear how individual contributors can nurture their professional career.

For example, in some companies, the only way to advance from an interaction designer, visual designer, UX researcher, or other individual-contributor discipline is to become a manager. But, for individual contributors whose talents are less as people managers and more as superstars in their discipline, who love what they’re doing, and who want to continue to be the best at what they do, their way forward is unclear. Read More

One of the top challenges that User Experience faces in business is executive buy-in. As UX professionals, we all know that our discipline deserves a seat at the top table. However, rather frustratingly, this is not always forthcoming for a variety of reasons, including how User Experience relates to Key Performance Indicators in business. So how are we, as UX professionals, going to bridge the gap between the C-Suite and User Experience?

McKinsey Study: The Business Value of Design

In October 2018, McKinsey analyzed the business impact of the design efforts of 300 publicly listed companies over a period of five years, across various industries and countries. Their report found that design-forward organizations performed at twice the rate of their industry competitors when it came to generating revenue. Read More