UXmatters has published 12 articles on the topic UX Teams.
This is a sample chapter from the 4th Edition of About Face: The Essentials of Interaction Design, by Alan Cooper, Robert Reimann, David Cronin, and Christopher Noessel.
In the Introduction to this book, we described the Goal-Directed method as consisting of three p’s: principles, patterns, and processes. However, there’s a fourth p worth mentioning—practices. This book mostly concerns itself with the first three, but in this chapter we’d like to share a few thoughts about the practice of Goal-Directed design and how design teams integrate into the larger product team. Read More
As the strategic business value of design as a methodology gains recognition, so has the importance of the structure and leadership of Design teams. In fact, I describe my own career as having started out with my designing Web sites, then digital solutions, then systems, and finally, designing business models and teams.
Fortunately, many business schools and thought leaders within the UX community have recognized the importance of the structure and leadership of Design teams. We see this in discussions that focus on topics such as soft skills or the UX maturity of organizations, as well as in a number of books that focus on the management of Design teams and an increasing number of business writings that discuss design. Read More
In both private and public sectors, people are realizing that design is a competitive advantage. Good design can have a huge impact on the customer experience and operational efficiency—not to mention the success of products and services. But what makes an effective design team? How do leading organizations maximize the impact they get from their investment in design?
To answer these questions, my company Clearleft recently ran a study during which we surveyed 400 designers in 37 different countries across six continents. We wanted to find out the current state of design and determine the conditions under which design can make maximal impact on an organization’s goals. Almost every industry sector is represented in the survey, including health, education, entertainment, travel, utilities, and government, as well as charities, private companies, and public organizations. Read More