UXmatters has published 27 articles on the topic Value of User Experience.
This edition of Ask UXmatters discusses how to communicate and sell the UX message across all levels of an organization. Our experts share what strategies and tactics for evangelizing UX have worked for them.
Ask UXmatters is here to answer your questions about user experience matters. If you want to read our experts’ responses to your questions in an upcoming edition of Ask UXmatters, please send your questions to: ask.uxmatters@uxmatters.com.
Q: Executive buy-in is important, but communicating and selling the UX message across the organization, at all levels, is just as important. I would be most interested in learning more about the corporate cultures that embrace UX or customer-centered thinking and understanding more about why they have and what makes them ripe. What worked in the organizations you’ve worked for? What caused frustrations? It seems when everyone is trying to improve the user experience, it can help empower a usability / UX / design team to work on more strategic initiatives instead of facing roadblocks along the way.—from a UXmatters reader.
A poor user experience can lead to anger and frustration, causing potential customers to abandon a site or app. In contrast, a well-thought-out UX design can increase a Web site’s conversion rate by up to 200%. Thus, flawless UX design is key to retaining customers and driving revenue growth.
In this article, I’ll consider the business impacts of effective UX design, look at some typical UX design mistakes, share design best practices that can help businesses retain their customers and boost their revenues, identify potential financial impacts of poor UX design, and describe some ways of identifying UX design issues. Read More
The field of UX design is vast and expansive. It impacts every organization in the world. No business remains untouched by modern design sensibilities. As Adam Judge has said, “The alternative to good design is bad design. There is no such thing as no design.”
But what is the worth of good design to an organization? Do UX designers add value to businesses in tangible and intangible ways? Yes! Studies suggest that the ROI of UX design could be as high as 9,900%! Furthermore, according to McKinsey, companies that score in the top quartile of the McKinsey Design Index outperform industry benchmark growth by 2:1. Read More