Top

Design: Customer Experience Design

UXmatters has published 6 articles on the topic Customer Experience Design.

Top 3 Trending Articles on Customer Experience Design

  1. Mapping the Hotel Guest Journey to Optimize the Customer Experience

    January 20, 2025

    Imagine that from the time guests research a hotel’s services to the time they check out, they feel like VIPs (Very Important People). They leave with a smile, write a glowing online review, and plan to return. They also spread positive word-of-mouth about the brand and, over time, are likely to become loyal guests. These are the impacts of refining the guest experience.

    In this article, I’ll take a close look at the hotel customer journey—and how a business can optimize hotel operations to deliver an exceptional customer experience.

    What Is the Hotel Customer Journey?

    The hotel customer journey is the path guests take from the moment they first hear about a hotel to the time they complete their visit—and beyond. It includes all the touchpoints at which guests interact with a brand. These touchpoints cover everything from booking a room to staying at the hotel to post-stay interactions such as surveys and loyalty-program invitations. Every stage of this journey shapes the guest experience and guests’ likelihood of returning. Read More

  2. 5 Ways to Hook SaaS Users on Your Product

    May 17, 2021

    Building a SaaS (Software as a Service) business from the ground up can be challenging. Having spent a lot of time coming up with a unique idea that generates value for your customers, you want to see the business grow.

    Growing a SaaS business is not an easy road to follow. Dozens of obscure SaaS startups never take off or fail during the early stages of their existence. To grow and sustain your SaaS business, you need to find a way to onboard new customers and keep their churn rate low.

    In this article, I’ll describe five ways to hook users on your SaaS product. But first, you need to understand what a SaaS company is. Read More

  3. The Fundamental 4s: Secrets to Designing Extraordinary Customer Experiences

    October 10, 2016

    No sane person wakes up in the morning thinking: Today, I want to be a poorer version of myself than I was yesterday! Whether we’re considering a baby taking its first steps, a student acing a test, or a person winning a championship, getting a promotion, or losing a few pounds, human beings are hardwired to aspire and improve. In all aspects of life, we are extremely motivated—consciously or unconsciously—to become better versions of ourselves. Each of us is motivated to become the better me.

    Think about what you’re doing at this very moment. Reading this article could demonstrate the value you place on being an educated person—your desire to BE better. Perhaps you are reading this to learn something, so you can give a better presentation at work this week—DO better. You might be reading because you want to LOOK better and get recognition of your refined knowledge from your colleagues. Or maybe you are just lounging around the house, reading to relax, clear your mind, and enjoy yourself—in which case, your strongest motivation is to FEEL better. Read More

Champion Advertisement
Continue Reading…

New on UXmatters