Design: Customer Experience Design

Whether you are designing a Web site or a mobile app, both UX design and conversion-rate optimization (CRO) play important roles in lead generation, conversion, and retention. To achieve optimal results, you need to establish a symbiotic relationship between UX design and CRO, in which they supplement one another’s efforts and work together to achieve common goals.

Focusing too much on either UX design or CRO is often to the detriment of the other, so it’s important to strike the right balance between them. Before I provide some tips on how to balance UX design and CRO, let’s look at these two terms in context. Read More

No sane person wakes up in the morning thinking: Today, I want to be a poorer version of myself than I was yesterday! Whether we’re considering a baby taking its first steps, a student acing a test, or a person winning a championship, getting a promotion, or losing a few pounds, human beings are hardwired to aspire and improve. In all aspects of life, we are extremely motivated—consciously or unconsciously—to become better versions of ourselves. Each of us is motivated to become the better me.

Think about what you’re doing at this very moment. Reading this article could demonstrate the value you place on being an educated person—your desire to BE better. Perhaps you are reading this to learn something, so you can give a better presentation at work this week—DO better. You might be reading because you want to LOOK better and get recognition of your refined knowledge from your colleagues. Or maybe you are just lounging around the house, reading to relax, clear your mind, and enjoy yourself—in which case, your strongest motivation is to FEEL better. Read More

Customer psychology refers to human behavior in regard to people’s buying habits, traditions, values, and preferences and plays a very important role in any business. Many companies are now leveraging customer psychology to improve user engagement. However, most businesses are still missing the essentials of customer psychology, which causes them to lose out on potential business opportunities.

Could companies lose customers over something as minor as the color of a button or the layout of text on their Web site? Yes! In this article, I’ll share a few principles of customer psychology that could help you improve your Web site's usability and customer experience and, as a result, increase user engagement. Redesigning their Web site to achieve better user engagement has benefited some of the industry’s best brands by attracting new customers and multiplying their return on investment (ROI). Read More