Design: Data-Informed Design

Offering a seamless user experience is essential to set your company and its products and services apart in the competitive landscape and establish lasting customer relationships. However, offering an enhanced user experience to your target audience might not be as easy as it sounds.

The interests and preferences of the audience segments you intend to serve change over time, along with the market dynamics. Furthermore, every company competes with many players in their respective industries, who keep optimizing their processes. Therefore, it is of critical importance that you keep an eye on the user experience you offer and identify areas for improvement. But measuring the user experience can be tricky. You must identify the right metrics that reflect your actual performance. In this article, I’ll guide you on how to measure your user experience in the right way, helping you identify your desired level of user engagement. Read More

When we think of analytics, we think of marketing campaigns and funnel optimization. Analytics can seem a little overwhelming, with so many charts and lots of new features. How can we use analytics for design insights?

The best thing about analytics is that they can show us what people do on their own. The worst thing is that analytics don’t tell us much about context, motivations, and intent. Like any kind of data, there are limitations. But that doesn’t mean analytics aren’t useful. Working with analytics is about knowing where to look and learning which questions you can reasonably ask. Read More

The digital age has brought us many technological advances, making our lives more convenient and connected. However, with these advancements have come challenges, particularly around data privacy and security. That’s where the intersection of General Data Protection Regulation (GDPR) and User Experience comes into play. For example, we’ve all been frustrated at least once by having to click a consent or cookie dialog box, or popup, when we visit a new Web site. Cookies are a technology that lets Web sites offer a better, more personalized user experience to the user by tracking their behavior and data.

But the GDPR requires every Web site to provide specific cookie policies that tell the user what information they’re collecting and how they use the data. Again, that’s where the GDPR and User Experience come into play. The GDPR regulation aims to protect the privacy and security of European Union (EU) citizens’ data. UX design focuses on designing digital products with the user in mind to provide an user optimal experience. In this article, I’ll explore the intersection of the GDPR and the user experience and how companies can balance users’ data privacy with the user experience. Read More