Design: Data-Informed Design

Offering a seamless user experience is essential to set your company and its products and services apart in the competitive landscape and establish lasting customer relationships. However, offering an enhanced user experience to your target audience might not be as easy as it sounds.

The interests and preferences of the audience segments you intend to serve change over time, along with the market dynamics. Furthermore, every company competes with many players in their respective industries, who keep optimizing their processes. Therefore, it is of critical importance that you keep an eye on the user experience you offer and identify areas for improvement. But measuring the user experience can be tricky. You must identify the right metrics that reflect your actual performance. In this article, I’ll guide you on how to measure your user experience in the right way, helping you identify your desired level of user engagement. Read More

The digital age has brought us many technological advances, making our lives more convenient and connected. However, with these advancements have come challenges, particularly around data privacy and security. That’s where the intersection of General Data Protection Regulation (GDPR) and User Experience comes into play. For example, we’ve all been frustrated at least once by having to click a consent or cookie dialog box, or popup, when we visit a new Web site. Cookies are a technology that lets Web sites offer a better, more personalized user experience to the user by tracking their behavior and data.

But the GDPR requires every Web site to provide specific cookie policies that tell the user what information they’re collecting and how they use the data. Again, that’s where the GDPR and User Experience come into play. The GDPR regulation aims to protect the privacy and security of European Union (EU) citizens’ data. UX design focuses on designing digital products with the user in mind to provide an user optimal experience. In this article, I’ll explore the intersection of the GDPR and the user experience and how companies can balance users’ data privacy with the user experience. Read More

“What’s measured gets managed. Numbers have an important story to tell.”—Peter Drucker.

What is data-driven design (DDD) and why should we care about it? UX design uses research data of various kinds to determine how to provide an optimal user experience. Forbes has described some key customer analytics, including customer satisfaction, lifetime-value, segmentation, sales-channels, Web, social-media, engagement, churn, and acquisition analytics. This data helps product teams understand their target users, reveals information about users’ painpoints, unearths new trends, supports data-driven design, and assures teams that their work is on track. User data can lead directly to improved business outcomes. UX methods incorporate data-driven design, which has proven, tangible results. Read More