UXmatters has published 15 articles on the topic eCommerce Design.
In recent years, social ecommerce has rapidly emerged across the world by leveraging social interactions to drive online sales. Examples include influencer-driven shopping on Instagram in the US, Line Shopping’s chat-based social ecommerce in Japan and Thailand, and Pinduoduo’s group-buying model in China.
What I’ve found most interesting is the group-buying model in ecommerce, which originated in the West, but has become extremely successful in the East, especially with platforms such as Pinduoduo. I’ve explored how cultural factors influence this space and why they result in such different outcomes in the ecommerce industry. In this column, I’ll examine how Pinduoduo leverages social elements to design user experiences that influence consumers’ decision-making. Read More
Zara is a global brand that is based in Spain, has a broad audience, and offers its customers an unparalleled shopping experience. Since its inception, Zara has been at the forefront of the online-shopping space. In this article, I’ll share my analysis of the Zara Web site, examining its functional capabilities and design features to better understand how the brand achieves ecommerce success and caters to the needs of modern consumers. Is the Zara Web site truly as convenient and stylish as its clothing? Let’s dive in and find out!
The unconventional home page has both advantages and disadvantages. So before you consider how to implement a similar approach on your Web site without compromising on usability, it’s important that you understand your users and know whether they’ll be able to grasp this design concept. Implementing a unique layout could be appropriate for gaming or fashion-related sites, among others, but it would be odd to see such a layout on the Walmart or Bank of America site. Read More
Navigation design and information architecture are crucial design elements of any Web site or application, but are especially important for an ecommerce Web site or app. They provide a blueprint for the whole Web site or app and are largely responsible for the site’s usability and, thus, for gaining traction with users.
To ensure the success of your ecommerce Web site or app, you must pay close attention to the design of its user experience—the most critical element of a Web site or app’s success. Your ecommerce site’s or app’s navigation design and information architecture are of particular importance because they help improve the user experience.
The way a Web site or app is structured and the ease with which users can find what they’re seeking can make or break the ecommerce shopping experience. In this article, I’ll explore the significance of navigation design and information architecture to the ecommerce experience and show how they impact the customer journey. Read More