Design: Experience Design

How many times have you seen design solutions that showcased male chauvinist attitudes or marketing content that exhibited racial or gender biases? The content that designers create represents our social thought, values, and culture. Similarly, any product’s design embodies a value system, clearly indicating the designer’s beliefs and moral principles.

While the biases in some design solutions and content are deliberate and unethical, the creators of other designs and content consciously adopt an ethical stance and reject such biases. The intent of a UX designer to design great products that follow moral principles is ethical design.

In this article, I’ll describe how unethical designs occur, as well as explain the concept of ethical design. I’ll also describe how you, as a UX designer, can create change within your company—merely by following the best ethical-design practices. Read More

Today, the world of digital product design exists at the intersection of East and West, where the interplay between imitation and innovation has shaped the evolving digital landscape. As a UX designer experiencing various cultures, I want to explore how their intersections impact the user interface (UI), the user experience, and product strategy.

In this article, I’ll examine the historical trends of imitation and innovation between the West and Asia, explore how Asian user-driven approaches influence digital products in the West, and share how these insights have influenced my design choices.

However, before delving further into this topic, I must acknowledge that we sometimes overgeneralize in our discussion of cultural differences in UX design. To address this concern, I've gathered specific relevant case studies that provide holistic demonstrations of the points that I intend to explore. Read More

Loyalty can manifest across cultures in diverse ways. In an Eastern culture such as Taiwan, communities come together to honor their beliefs and loyalty has deep roots in religious and cultural traditions. On the other hand, in Western societies such as Australia, loyalty often intertwines with Western values of individualism and self-expression—for example, in the way Swifties express their loyalty and deep connections to Taylor Swift’s music and style.

This diversity carries over to the commercial world, in which loyalty programs are forming and adapting for multiple markets. Loyalty programs have become ubiquitous today. According to the data, there are more than 3.3 billion loyalty-program memberships in the United States. Even though the concept of loyalty programs has been pervasive in modern society, it resonates differently across generations, geographies, and cultures. Read More