Design: UX Design

As a UX designer, your job is to make sure Web-site visitors have the best user experience possible. However, users are bound to make mistakes. Whether because of their being unfamiliar with your user interface, clicking something accidentally, or simply misinterpreting your instructions, mistakes are all but unavoidable. Nevertheless, you must take steps to prepare for the unexpected so your audience has a smooth, positive experience when they engage with your brand.

While it’s true that some mistakes are great learning experiences for visitors, too many errors can make them feel frustrated and possibly drive them away from your site. So you need to have a little foresight, predict what mistakes your visitors might make, and prevent them before they turn into problems. In this article, I’ll cover several actionable error-prevention strategies for UX design and describe the benefits you can expect if you decide to act by following these strategies. Read More

User-centered design (UCD) processes prioritize meeting the needs and preferences of actual users. UCD is grounded in the belief that the most effective designs address the needs, preferences, and limitations of those using a product or Web site.

In this article, I’ll highlight the following:

• goals of UCD and their importance to the design process
• benefits and challenges of UCD
• five advanced tips for practicing UCD Read More

The key to engaging a Web site’s target audience is offering a seamless experience to visitors. A Web site should maintain the right balance between functionality and visual appeal, allowing visitors to access relevant information in little time and without much effort.

Optimizing a Web site’s user experience helps a business generate high-quality leads for its sales funnel and higher conversion rates. However, improving the user experience is easier said than done. You might encounter a number of problems that could lead to poor Web-site performance. To avoid such problems, there are a few things you might want to consider when creating a Web site. In this article, I’ll showcase a few noteworthy strategies that would help you optimize a Web site’s user experience. Let’s get started. Read More