Design: Visual Interface Design

This article is Part III of my series “Color Theory for Digital Displays.” It describes how you can apply color theory to application program user interfaces and Web pages and provides many guidelines for the effective use of color. Read More

Customer psychology refers to human behavior in regard to people’s buying habits, traditions, values, and preferences and plays a very important role in any business. Many companies are now leveraging customer psychology to improve user engagement. However, most businesses are still missing the essentials of customer psychology, which causes them to lose out on potential business opportunities.

Could companies lose customers over something as minor as the color of a button or the layout of text on their Web site? Yes! In this article, I’ll share a few principles of customer psychology that could help you improve your Web site's usability and customer experience and, as a result, increase user engagement. Redesigning their Web site to achieve better user engagement has benefited some of the industry’s best brands by attracting new customers and multiplying their return on investment (ROI). Read More

“A style guide is an artifact of design process. A design system is a living, funded product with a roadmap [and] backlog, serving an ecosystem.”—Nathan Curtis on Twitter

As Nathan Curtis described on Twitter, a style guide is a document that a UX designer creates to document a growing and ever-evolving set of design guidelines that arise from the design process. In creating a style guide, UX designers are basically documenting their own thought process as they design a Web site, application, or system. Thus, the essence of creating a style guide is documenting your own design decisions. Who is the audience for this document? In this article, I’ll answer many important such questions about style guides to help UX designers create effective documentation. Read More