UXmatters has published 79 articles on the topic Web Site Design.
A business’s Web site is the best path to generating leads, building rapport with your target audience, and driving sales. However, if a site is poorly designed or lacks key features, it can do more harm than good. Visitors might become frustrated if they can’t quickly and easily navigate a site, which leads to a poor user experience.
There are many reasons why a business leader or marketer would want to redesign their business’s site. For instance, they might want to rebrand or rework their site for a new target audience. But, regardless of the reason you’re thinking of a redesign, it’s crucial that you consider how your design changes would ultimately create a better experience for new visitors and existing customers. Read More
The next wave in Web site design is persuasive design, designing for persuasion, emotion, and trust. While usability is still a fundamental requirement for effective Web site design, it is no longer enough to design sites that are simply easy to navigate and understand so users can complete transactions. As business mandates for Web site design have grown more strategic, complex, and demanding of accountability, good usability has become the price of competitive entry. So, while usability is important, it is no longer the key differentiator it once was.
The future of great Web design is about creating customer engagement and commitment in a way that clearly impacts business results and measurable goals. Whether a Web site is e-commerce, informational, or transactional, it must motivate people to make decisions online that lead to conversion of one sort or another.
The interactive online environment offers far more opportunities to influence customers’ decision-making than traditional advertising or marketing channels do. By leveraging the science of persuasion in new and insightful ways and designing specifically to optimize the elements of persuasion, emotion, and trust, we can systematically influence customers’ online behavior. Read More
In today’s fast-paced world, we can measure a brand’s success by the quality of the user experience it provides to its customers—the company’s key stakeholders. Both the way in which a brand or company interacts with its customers and the impression its Web site’s user experience makes on those customers determine the brand’s success.
Designing an appealing Web-site user experience is an important marketing strategy for reducing the bounce rates for any Web site. The user experience guides the company’s potential customers through the Web site—from the first landing page to the final page the user sees. The goal of UX design for the Web is to ensure that the user experience appeals to potential customers, increases conversion rates, and reduces a site’s bounce rates. Read More