Design: Web Site Design

A business’s Web site is the best path to generating leads, building rapport with your target audience, and driving sales. However, if a site is poorly designed or lacks key features, it can do more harm than good. Visitors might become frustrated if they can’t quickly and easily navigate a site, which leads to a poor user experience.

There are many reasons why a business leader or marketer would want to redesign their business’s site. For instance, they might want to rebrand or rework their site for a new target audience. But, regardless of the reason you’re thinking of a redesign, it’s crucial that you consider how your design changes would ultimately create a better experience for new visitors and existing customers. Read More

A decade ago, few would have thought about the significance of smartphones. Today, a smartphone is no longer just a phone. It is a way of living, communicating, shopping, ordering food, and finding answers to our questions. Most users now depend on the usability of smartphones. Wise businesses are developing or upgrading their Web site to provide a smooth, easy-to-use, mobile-friendly experience.

Creating a mobile-friendly Web site is the fastest way to elevate your search-engine ranking and kick-start your business’s online presence. By the end of 2025, the number of users accessing the Internet via a mobile phone will be close to 3 billion. And I expect this number to continue to grow. If you’re reading this article, you are probably aware of the importance of having a mobile-friendly Web site and want to learn more. Read More

In today’s fast-paced world, we can measure a brand’s success by the quality of the user experience it provides to its customers—the company’s key stakeholders. Both the way in which a brand or company interacts with its customers and the impression its Web site’s user experience makes on those customers determine the brand’s success.

Designing an appealing Web-site user experience is an important marketing strategy for reducing the bounce rates for any Web site. The user experience guides the company’s potential customers through the Web site—from the first landing page to the final page the user sees. The goal of UX design for the Web is to ensure that the user experience appeals to potential customers, increases conversion rates, and reduces a site’s bounce rates. Read More