Experiences: Customer Experiences

In the digital world, social proof is a powerful and effective way of boosting sales and expanding a service’s user base. People naturally look to other users for cues on how to behave—especially in uncertain or unfamiliar situations. The financial industry—particularly creators of mobile-banking apps—has embraced this strategy to drive growth. Banking is highly sensitive to trust factors, so social proof plays a critical role in customers’ decision making by providing reassurance and validation for their choices.

Popular approaches to social proof include ratings, reviews, and customer testimonials. However, online-banking services do not universally apply these common techniques, and their effectiveness varies across cultures. In this column, I’ll explore how cultural differences influence users’ behaviors relating to social proof within the context of online-banking services. Plus, I’ll provide examples from both Western and Eastern perspectives to illustrate the role that social proofs play. Read More

Building a SaaS (Software as a Service) business from the ground up can be challenging. Having spent a lot of time coming up with a unique idea that generates value for your customers, you want to see the business grow.

Growing a SaaS business is not an easy road to follow. Dozens of obscure SaaS startups never take off or fail during the early stages of their existence. To grow and sustain your SaaS business, you need to find a way to onboard new customers and keep their churn rate low.

In this article, I’ll describe five ways to hook users on your SaaS product. But first, you need to understand what a SaaS company is. Read More

Whether you’re new to creating videos or they’re already a key part of your marketing or documentation strategy, there’s no denying the benefits that they can offer to your brand. Videos can help you build your community, entertain and inform your audience, and establish your brand as a trusted, credible source. If you’ve optimized your videos. Well-optimized videos offer a brilliant user experience.

On the other hand, poorly optimized videos have the opposite effect. When videos move at a snail’s pace, take an age to load, or stall throughout playback, they bore and frustrate your users—who don’t tend to come back.

But what is video optimization, how can you optimize your videos, and, even more importantly, how can optimized videos create a better user experience? Let’s find out. Read More