Experiences: eCommerce Experiences

In recent years, social ecommerce has rapidly emerged across the world by leveraging social interactions to drive online sales. Examples include influencer-driven shopping on Instagram in the US, Line Shopping’s chat-based social ecommerce in Japan and Thailand, and Pinduoduo’s group-buying model in China.

What I’ve found most interesting is the group-buying model in ecommerce, which originated in the West, but has become extremely successful in the East, especially with platforms such as Pinduoduo. I’ve explored how cultural factors influence this space and why they result in such different outcomes in the ecommerce industry. In this column, I’ll examine how Pinduoduo leverages social elements to design user experiences that influence consumers’ decision-making. Read More

The latest trend in the ever-evolving world of ecommerce and product personalization is 3D customization. To win your customers’ hearts and minds and increase your revenues, you could incorporate product-design software into your ecommerce store.

According to Yieldify, 75% of customers prefer to buy from a brand that offers a personalized purchasing experience. Consumers want to purchase and own products that they can personalize to match their own requirements. To achieve this personalization, they can either ask a store owner to customize their product or design the product themselves with the help of a product customizer. Read More

Ecommerce is the most lucrative business of our time. Perhaps you had the vision to see the potential and dive into ecommerce with full confidence. You have a great Website, a good product, and a highly competent team. Everything is running smoothly, and you have all the ingredients of success. And yet, your sales seem to have stagnated. You’ve done everything right, but don’t see the growth you anticipated. Are you wondering why?

Most online business owners invest significant resources and energy into attracting and gaining new customers. The key here is to keep an eye on your one-time buyers and try to convert them into loyal customers. In this article, I’ll provide some actionable tips to help you retain your customers. Read More