UXmatters has published 12 articles on the topic eCommerce Experiences.
In recent years, social ecommerce has rapidly emerged across the world by leveraging social interactions to drive online sales. Examples include influencer-driven shopping on Instagram in the US, Line Shopping’s chat-based social ecommerce in Japan and Thailand, and Pinduoduo’s group-buying model in China.
What I’ve found most interesting is the group-buying model in ecommerce, which originated in the West, but has become extremely successful in the East, especially with platforms such as Pinduoduo. I’ve explored how cultural factors influence this space and why they result in such different outcomes in the ecommerce industry. In this column, I’ll examine how Pinduoduo leverages social elements to design user experiences that influence consumers’ decision-making. Read More
The latest trend in the ever-evolving world of ecommerce and product personalization is 3D customization. To win your customers’ hearts and minds and increase your revenues, you could incorporate product-design software into your ecommerce store.
According to Yieldify, 75% of customers prefer to buy from a brand that offers a personalized purchasing experience. Consumers want to purchase and own products that they can personalize to match their own requirements. To achieve this personalization, they can either ask a store owner to customize their product or design the product themselves with the help of a product customizer. Read More
I’m going to open my new column Evolution of XD Principles with a quotation that actually contradicts my position:
“If you do it right, it will last forever.”—Massimo Vignelli
He’s wrong. Massimo is a very well-known, well-respected Italian designer who has impressed the world by successfully innovating products in a variety of disparate product spaces. But he’s wrong.
Design should always accomplish one key thing: demonstrate a thorough understanding of the people who will engage with a solution. A design should accommodate the well-defined mental model of those engaging with an experience. However, a challenge for UX designers is this: mental models represent collections of knowledge—and knowledge is never static. Forever is a fallacy.
With this premise in mind, my goal for this column is to write a series of articles that challenge traditional experience-design principles in a way that explores next-generation—and forgotten, last-generation—experience-design strategies.
Join me, as I explore such topics as why ugly products sometimes succeed, how some companies can dictate rather than accommodate usability patterns, and the hidden value of a user experience with a tinge of dishonesty. I’ll be leading you on a journey that will take us off the beaten path—one on which the only constant is change. Read More