Experiences: eCommerce Experiences

In recent years, social ecommerce has rapidly emerged across the world by leveraging social interactions to drive online sales. Examples include influencer-driven shopping on Instagram in the US, Line Shopping’s chat-based social ecommerce in Japan and Thailand, and Pinduoduo’s group-buying model in China.

What I’ve found most interesting is the group-buying model in ecommerce, which originated in the West, but has become extremely successful in the East, especially with platforms such as Pinduoduo. I’ve explored how cultural factors influence this space and why they result in such different outcomes in the ecommerce industry. In this column, I’ll examine how Pinduoduo leverages social elements to design user experiences that influence consumers’ decision-making. Read More

To retain their customers, retail companies are now interacting with them in new ways that speed up their operations and, ultimately, increase their profits. While businesses have designed their technology and data analytics primarily for use outside the store, they’re also making them work on the inside.

By using this technology, retailers can now process and analyze data both inside the store and online. People are no longer the only subjects of data analytics. The applications that customers use to interact with retail stores also leverage data analytics to better understand the business. As a result, retailers can now seriously reconsider their consumer experience through data analytics—for example, through the use of optimal inventory management and recommendations. Read More