Experiences: Enterprise Experiences

Product sense. Product-minded. Product builder. These terms are often associated with our learnings as UX researchers in the field of enterprise software. The term product sense originated from the field of product management and refers to gaining a deep understanding of the product’s goals, business goals, and users to find opportunities to enhance the product experience.

As a UX researcher working within an embedded product team at an enterprise software company, I constantly collaborate with cross-functional stakeholders such as UX designers and product managers. Although we all have different job functions, we have a common North Star: building great products for our users. So what is product sense and how does it relate to UX research?

Product sense focuses on the intersection of the users, the design, and the business. Read More

Consumers expect seamless, user-friendly experiences, especially in mobile banking. If your banking app feels outdated or is difficult to navigate, users may quickly abandon it for more transparent alternatives, leading to lost customers, diminished brand loyalty, and a hit to your bottom line. How can banks ensure that their apps offer the best user experience?

Many banking apps suffer from clunky user interfaces, long page-loading times, and confusing navigation systems. Users, who are typically looking for efficiency and security, often find themselves frustrated when they can’t quickly complete simple tasks. Read More

UX design plays a crucial role in developing optimal security tools—a notion that the cybersecurity industry often overlooks. If cyber product teams fail to treat cybersecurity and UX design as merged priorities, the user experience almost always suffers. Management apps such as Notion and Monday provide great examples of the success that comes at least in part because of great UX design.

To deliver a well-designed, user-friendly experience, cybersecurity and UX design must go hand in hand. Unfortunately, developers of cyber products often fail to see the need to prioritize design. Plus, many UX designers lack a background in cybersecurity. Everything comes down to process and resourcing, and product development typically leaves design out of the early planning stages. Read More