Experiences: Software User Experiences

If you were to describe what a face is, what would you say? Would you talk about its features? Or would you talk about its function? We interpret the majority of the things a human face does unconsciously.

Faces Express Who People Are

I’m guessing that you probably said the main role of faces is to let us identify and recognize people, which is true. But faces do much more. People’s faces

• reveal their identity, age, and gender to others
• show their genetic inheritance
• portray a variety of emotions—for example, anger, disgust, happiness
• identify their ethnicity
• influence the behavior of others

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With an average adult attention span that is just eight seconds, attracting and retaining customer attention can be hard. However, building brand loyalty and boosting customer retention brings many benefits. The approach an organization takes to achieving these goals is equally important.

By adding gamification elements to software products and services, businesses can enhance customer engagement by 48%. Plus, companies with gamified loyalty programs experience an increase of 22% in customer retention. Gamification simplifies customer engagement after a purchase and enhances its effectiveness. In this article, I’ll reveal how you can use gamification techniques to enhance customer engagement. Read More

Much of economics theory is based on the premise that people are rational decision-makers. In recent years, behavioral economics—also known as behavioral finance—has emerged as a discipline, bringing together economics and psychology to understand how social, cognitive, and emotional factors influence how people make decisions, both as individuals and at the market level. Many of the findings of behavioral economics have a direct influence on how users interact with a product. In a worst?case scenario, a product’s design may encourage user behaviors that are detrimental to users’ best interests.

To understand this, let’s take a look at the video of the Selective Attention Test shown in Figure 1 and follow the voice-over instructions. Read More