Experiences: Software User Experiences

With an average adult attention span that is just eight seconds, attracting and retaining customer attention can be hard. However, building brand loyalty and boosting customer retention brings many benefits. The approach an organization takes to achieving these goals is equally important.

By adding gamification elements to software products and services, businesses can enhance customer engagement by 48%. Plus, companies with gamified loyalty programs experience an increase of 22% in customer retention. Gamification simplifies customer engagement after a purchase and enhances its effectiveness. In this article, I’ll reveal how you can use gamification techniques to enhance customer engagement. Read More

Marketing is no longer an intuitive aspect of business, with brands spending money on open media platforms that offer no measurable outcomes or tangible data to ensure their success. Since the advent of digital marketing, marketing has not only become data driven but has also evolved. Now brands can tailor personalized digital experiences to each of their customers and get actionable insights along with measurable outcomes.

But with this increase in information, insights, and outcomes, the role of marketing has become more complex. Marketers are not only designing macro-market campaigns, but must also create micro-personalized campaigns, create reliable and relevant digital data points, and create brand-centric customer interactions. Their Key Result Areas (KRAs) are not just about conversions and sales, but also about creating unique brand experiences that can create lasting impressions on the minds of their potential target audience. Read More

More people are turning to online content and, for 207 million content creators worldwide, this means continually coming up with fresh ideas and creating high-quality content that captivates and retains audience interest.

However, this demand puts pressure on authors to consistently produce content while maintaining high quality and navigating time constraints. With generative artificial intelligence (Gen AI) and its advancements in natural-language processing (NLP), machine learning (ML), and deep learning, content creation has become more efficient and streamlined—from generating ideas to optimizing content for better engagement.

In this article, I’ll discuss the benefits of integrating Gen AI and how it can automate and streamline the content-creation workflow, together with tools that improve the quality of content. But first, we need to understand the individual components of the content-creation process by breaking them down into AI and content creation. Read More