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Process: User-Centered Design

UXmatters has published 80 articles on the topic User-Centered Design.

Top 3 Trending Articles on User-Centered Design

  1. Hierarchical Task Analysis

    Innovating UX Practice

    Inspirations from software engineering

    A column by Peter Hornsby
    February 8, 2010

    As UX professionals, we have a great many analytical and descriptive tools available to us. In fact, there are so many that it can sometimes be difficult to decide which tool is most appropriate for a given task! Hierarchical task analysis (HTA) is an underused approach in user experience, but one you can easily apply when either modifying an existing design or creating a new design.

    This technique has applications across a range of different problem domains, including time-and-motion studies, personnel selection, or training, and provides a broad and deep understanding of task performance. While there are core principles that guide a hierarchical task analysis, it’s possible to adapt the basic approach in a huge number of ways to support the needs of any domain under consideration. In this column, I’ll examine one approach to hierarchical task analysis that enables UX designers to quickly understand both what a system does and how its capabilities translate into the system’s user experience. You can also use this approach to support the UX development process. Read More

  2. Emotional Intelligence in AI-Driven UX Design

    January 20, 2025

    Emotional intelligence (EI) is an essential element of user experiences that are driven by artificial intelligence (AI). Human-centered design (HCD) focuses not only on the tasks that users need to accomplish but also on the emotions they experience throughout their digital journeys.

    EI, typically a human trait, lets AI models establish associations between certain design elements and users’ corresponding emotions. Integrating EI into AI involves designing user interfaces and experiences that respond to users’ emotional states, fostering better engagement and reducing friction. In this context, UX design is not only about usability or accessibility but also about empathy—creating a connection between a product and its users that feels almost human. Read More

  3. Crafting Winning Personas

    September 23, 2019

    Personas are essential tools in adopting a user-centered approach to product design. Personas help a product team maintain a constant focus on their target users, ensuring that the designed product conforms to their needs and requirements. Personas are useful throughout the complete design lifecycle—from developing business requirements, product concepts, functional specifications, and Web content to interaction and visual design for the product user interface.

    Alan Cooper pioneered the adoption of the Goal-Directed Design methodology, including the use of personas, as a practical approach to interaction design for high-technology products. Creating personas is a quick, efficient way of gauging the needs and requirements of a potentially diverse user base that would make use of a particular product, service, or system in different contexts and environments. Read More

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