Research: Analysis

Even for a project for which a startup claims the concept behind its product or service is unique and one of a kind, the chances are that there are already similar products that do similar things. By conducting a competitive analysis, you can understand the products your competitors have created and how they created them; compare the functions, strengths, and weaknesses of your product against theirs; and understand how your competitors are solving the problems of their target audience.

Competitive analysis is a way of collecting data about other platforms that have fully or partially solved similar problems for the same target audience as yours—perhaps using different methods. Marketing research and your analysis of the features, strengths, and weaknesses of your competitors can all provide useful metrics. Read More

As we enter 2024, artificial intelligence (AI) is part of virtually every product-design conversation. Companies are racing to incorporate AI into their products, hoping to push the limits of innovation to attract and engage customers and impact the business’s bottom line. As UX designers, our charter is always to create seamless relationships between users and digital products. AI represents a whole new field of possible experiences.

Now, with AI ubiquitously underpinning so many new products, I believe the biggest challenge of 2024 will be thoughtfully placing AI at the forefront of innovation by understanding users’ perspectives, needs, concerns, and objectives. AI can and will do many amazing things. The big question is: what should it do?

In this column, I’ll share some of my reflections regarding the adoption of AI by users, focusing particularly on what we’ve learned about their expectations and attitudes. Read More

You’ve just completed a readout of your latest ground-breaking research, presenting an hour-long slideshow, and hopefully, you’ve wowed your audience with what you’ve shown them. But all too often, after you’ve reported your research results, everyone returns to their workspace and develops a serious case of insight amnesia. Stakeholders quickly forget the juicy morsels of information that would make your company’s products better. Your insights remain stuck in your slide deck and may never again see the light of day.

There are two questions that arise from this dilemma: First, how can you make your research insights more readily available to product teams so they don’t have to slog through your deck to find them? There are multiple, well-known solutions to this problem. The second problem, which is the focus of this article, is how can you ensure that your product team uses your research insights? Read More