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Research: Analysis

UXmatters has published 20 articles on the topic Analysis.

Top 3 Trending Articles on Analysis

  1. Competitive Analysis of Features

    May 23, 2022

    Even for a project for which a startup claims the concept behind its product or service is unique and one of a kind, the chances are that there are already similar products that do similar things. By conducting a competitive analysis, you can understand the products your competitors have created and how they created them; compare the functions, strengths, and weaknesses of your product against theirs; and understand how your competitors are solving the problems of their target audience.

    Competitive analysis is a way of collecting data about other platforms that have fully or partially solved similar problems for the same target audience as yours—perhaps using different methods. Marketing research and your analysis of the features, strengths, and weaknesses of your competitors can all provide useful metrics. Read More

  2. What Makes a Good Research Insight Great?

    June 19, 2017

    You’ve just completed a readout of your latest ground-breaking research, presenting an hour-long slideshow, and hopefully, you’ve wowed your audience with what you’ve shown them. But all too often, after you’ve reported your research results, everyone returns to their workspace and develops a serious case of insight amnesia. Stakeholders quickly forget the juicy morsels of information that would make your company’s products better. Your insights remain stuck in your slide deck and may never again see the light of day.

    There are two questions that arise from this dilemma: First, how can you make your research insights more readily available to product teams so they don’t have to slog through your deck to find them? There are multiple, well-known solutions to this problem. The second problem, which is the focus of this article, is how can you ensure that your product team uses your research insights? Read More

  3. What Is a Confidence Interval and Why Would You Want One?

    Good Questions

    Asking and answering users' questions

    A column by Caroline Jarrett
    November 7, 2011

    What is a confidence interval? I wanted to know that recently and turned to one of my favorite books: Measuring the User Experience, by Tom Tullis and Bill Albert. And here’s what they say:

    “Confidence intervals are extremely valuable for any usability professional. A confidence interval is a range that estimates the true population value for a statistic.”

    Then they go on to explain how you calculate a confidence interval in Excel. Which is fine, but I have to admit that I wasn’t entirely sure that once I’d calculated it, I really knew what I’d done or what it meant. So I trawled through various statistics books to gain a better understanding of confidence intervals, and this column is the result. Read More

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