Research: Analytics

We are living in the age of digital technology—the so-called the fourth revolution of human beings on this planet. Digital technology is now at the core of solving individual, organizational, and governmental problems.

However, we might be unaware of the myth that we are entirely reliant on technology today. Technologies and innovations are now everywhere—from ordering food from our favorite restaurants to booking cabs to pick us up and drop us off at our destination; from getting up in the morning to the sound of an alarm on our phone to going to bed and surfing the Internet.

Nevertheless, technology’s essential use is in developing and growing businesses—critically, businesses in the retail sector and small-scale enterprises. Running such a business becomes more satisfying, rewarding, and worthwhile through the appropriate use of business-intelligence (BI) software. Thus, around 54% of business enterprises have confirmed that technologies such as Power BI are the most critical, essential tools to inform the strategy for their current and future projects. Read More

Upon your arrival at a five-star resort, you might take a deep breath and prepare yourself for an unforgettable week. The lobby is clean, the check-in counter is conveniently accessible, and the lighting is warm. So you immediately feel at ease and are motivated to make use of the resort’s many amenities, including its all-inclusive spa.

When users arrive at your Web site, they should have a similarly stellar experience to that of entering a five-star resort. You should evaluate your Web site’s usability and assess what kind of user traffic you might expect, as well as how long users are likely to spend on the site. Use this Web-site UX audit process and checklist to help make sure your site’s visitors have the best possible experience. Read More

A poor user experience always leads to lower search-engine rankings. Conversions fail far too often simply because of poorly designed Web forms. Many are so confusing and complicated that the user’s cost-benefit calculation just doesn’t add up. Users don’t want to fill out a form that doesn’t appeal to them, asks for unnecessary data, and thus, takes too much time. When this happens, it’s time to optimize the user experience.

Analyzing the User Experience

In the title of this article, data-driven analytics refers to the information and sometimes the tool you’re using to gather information about the user experience. Data analysis lets you make sense of the data you’ve gathered using analytics tools—some of which you can also accomplish using the tool. For example, Figure 1 shows a heatmap. Read More