UXmatters has published 17 articles on the topic Analytics.
Log monitoring holds significant value for improving the user experience despite its primary association with Operations or Information Technology (IT). The problems that many IT teams face include stuttering pages, slow page-loading times, and frequent crashes. Logs can reveal bottlenecks and bugs and often hold the answers to identifying and solving such problems.
Understanding why such problems are occurring lets you resolve their root cause and ensure a smooth user experience that prevents user frustration. Let’s consider several ways in which log monitoring can contribute to enhancing the user experience:
A poor user experience always leads to lower search-engine rankings. Conversions fail far too often simply because of poorly designed Web forms. Many are so confusing and complicated that the user’s cost-benefit calculation just doesn’t add up. Users don’t want to fill out a form that doesn’t appeal to them, asks for unnecessary data, and thus, takes too much time. When this happens, it’s time to optimize the user experience.
In the title of this article, data-driven analytics refers to the information and sometimes the tool you’re using to gather information about the user experience. Data analysis lets you make sense of the data you’ve gathered using analytics tools—some of which you can also accomplish using the tool. For example, Figure 1 shows a heatmap. Read More
In the quest to keep users engaged, many businesses rely on a mix of popular retention hacks and best practices. These might include frequent push notifications, loyalty programs, or gamification features. While these methods can provide some short-term gains, they often fall short in addressing the core issue of user retention.
The problem with these approaches is that they’re based on generalized assumptions rather than specific user data. What works for one app or Web site might not work for another. Each product has a unique user base with distinct behaviors and preferences. Applying generic strategies without understanding the specific user base is like trying to solve a puzzle while blindfolded. Read More