Research: Metrics

Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time, benchmarking against iterations of your own site or application or those of competitors, and setting targets.

Although most organizations are tracking metrics like conversion rate or engagement time, often they do not tie these metrics back to design decisions. The reason? Their metrics are too high level. A change in your conversion rate could relate to a design change, a promotion, or something that a competitor has done. Time on site could mean anything. Read More

If you’re designing a product you want to sell globally, assuming every consumer across the world has the same needs and expectations won’t get you far. Knowing and understanding what makes people different is what will determine your success.

Psychologist Abraham Maslow studied human needs throughout his career and social psychologists such as Geert Hofstede continue to research this topic today. (Dirk Knemeyer wrote a three-part series for UXmatters titled, “Applied Empathy: A Design Framework for Meeting Human Needs and Desires.”) Read More

In this installment of Ask UXmatters, our experts discuss how to write effective usability requirements and determine the right metrics for the redesign of a legacy, public-sector system.

Ask UXmatters exists to answer your questions about user experience matters. If you want to read our experts’ responses to your questions in an upcoming installment of Ask UXmatters, please send your questions to: [email protected]. Read More