Research: User Research

Both qualitative and quantitative methods of user research play important roles in product development. Data from quantitative research—such as market size, demographics, and user preferences—provides important information for business decisions. Qualitative research provides valuable data for use in the design of a product—including data about user needs, behavior patterns, and use cases. Each of these approaches has strengths and weaknesses, and each can benefit from our combining them with one another. This month, we’ll take a look at these two approaches to user research and discuss how and when to apply them. Read More

Qualitative user interviews are a core method of user research with which UX professionals likely feel very confident. However, when running user interviews for products that require users to interact with Generative AI (GenAI) experiences, there are some differences, so be prepared to ask certain key questions.

In this article, we’ll provide a definitive collection of qualitative interview questions that you can incorporate into your next user-research project for GenAI products. We’ve designed these questions to uncover insights at different stages of the product lifecycle, ensuring that your research remains human-centered and actionable. Maze AI’s excellent blog post on UX research interview questions categorizes these questions into three types:

1. Questions about the problem—The purpose of these questions is to understand the user’s core painpoints and goals.
2. Questions about the people—These questions let you gain insights into the users themselves, including their behaviors and preferences.
3. Questions about the product—Asking these questions lets you explore how users interact with and perceive the product your team is building. Read More

Recently, Janet Six devoted the October edition of her Ask UXmatters column to customer feedback surveys. That column has inspired me to have a go at one particular aspect of customer feedback in more detail: asking about user satisfaction. That and the excerpt from an email message, shown in Figure 1, which I received after an encounter with a customer support facility, complete with its odd repetition of the question. Read More