Research: UX Research

A product or service’s user interface (UI) is the doorway to the digital experience it offers. Therefore, creating user-friendly interfaces is crucial for any company that has a digital presence. Whether a company is designing a Web site, mobile app, or desktop application, following the rudiments of UI design is essential to its success.

Follow the UI design guidelines that this article provides to ensure that users will be able to interact with user-interface components seamlessly. This, in turn, would enhance the user experience, result in user satisfaction, and contribute to business success. By following the twelve essential UI design guidelines that this article outlines, you can make your user-interface designs stand out. Read More

There is no doubt in anyone’s mind that the COVID-19 pandemic has transformed UX research. However, there is a deeper question that also requires an answer: how has the pandemic impacted the future of UX research? I wanted to understand not only how our industry has had to adapt during the pandemic, but also catch a glimpse at what any lasting changes might be. Comparing the way we worked more than two years ago with what we’re doing now, how has our approach changed? Perhaps even more interestingly, what will we be doing two years from now?

It would have been easy to do a thought piece and try to predict the future, but none of us has a crystal ball. So I thought we might collectively be able to compare what we’re doing now with past practice and also peer over the horizon. So, in September 2021, my company Bold Insight launched a survey to answer these questions through social media—predominantly, by leveraging LinkedIn. Read More

When I began my career as a UX designer, many product developers shared the aspiration of building great products with numerous features. While building great products is a worthy goal, teams often paid little attention to users’ real needs when deciding what features to build, which is a great shame. App development is not just about creating a product but about solving a problem for users. As an essential part of human-centered design, user research helps us to crystallize users’ problems and create solutions that directly address them.

As a design lead, I make user research an integral part of my team’s design process. We use various approaches to interacting with users to help us tailor the end product to the audience’s needs. In this article, I’ll share some of my experiences conducting different types of user research, focusing mainly on in-depth user interviews, usability testing, and surveys, but we’ve used all of the approaches that Figure 1 depicts. You’ll learn how to use each of these types of user research and discover useful methods of collecting and analyzing users’ thoughts. Read More