Strategy: CX Strategy

This month in Ask UXmatters, the UX professionals who belong to our panel of experts discuss the relationship between User Experience and branding, comparing their scope and the value they deliver to an organization. Our experts then consider the relationship between User Experience and Customer Experience (CX).

Our panelists also explore the measurement of brand strategy utilizing KPIs and UX measurements. Plus, they consider the importance of consistency in the brand experience. Finally, our experts look at the impact that all of the touchpoints for a product’s or service’s user experience have on the brand experience. Read More

Targeting new customers is key to scaling a business. However, retaining existing customers is equally important for a company to grow sustainably. This requires building loyalty and reducing customer-acquisition costs through word-of-mouth marketing.

Reports have noted that repeat customers spend 67% more than new customers. Improving customer retention also generates better upselling and cross-selling opportunities, which increase revenue and profit.

Nurturing your existing customers and improving your Web site to enhance their experience requires a well-planned customer-experience (CX) strategy. Now, let’s consider ten CX strategies that can guide your team in creating a better experience and enhancing customer retention. Read More

In this edition of Ask UXmatters, our experts discuss balancing UX strategy with Lean UX and agile development, describe roles in UX strategy, and compare user experience strategy with customer experience strategy.

Every month in Ask UXmatters, our panel of UX experts answers our readers’ questions about a variety of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your questions to: [email protected]. Read More