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Strategy: CX Strategy

UXmatters has published 10 articles on the topic CX Strategy.

Top 3 Trending Articles on CX Strategy

  1. Aligning User Experience with Customer Success for Better Retention

    January 6, 2025

    Aligning User Experience (UX) and Customer Success (CS) for full-funnel growth is a no-brainer. With 88% of customers choosing not to return after a bad experience, intentionally focusing on the alignment of UX and CS becomes critical. Why? When UX and CS work hand in hand, customers experience smoother user journeys and faster issue resolution, and companies gain a better understanding of customers’ painpoints.

    Alignment is about creating a frictionless experience that delights users at every touchpoint. This is about more than just solving customers’ problems; it’s about anticipating customers’ needs to exceed their expectations. A strategic approach is essential. The result: increased customer retention and the creation of brand evangelists. In this article, I’ll show you ten ways to get this right. Read More

  2. The Relationship Between User Experience and Branding

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    A column by Janet M. Six
    May 18, 2020

    This month in Ask UXmatters, the UX professionals who belong to our panel of experts discuss the relationship between User Experience and branding, comparing their scope and the value they deliver to an organization. Our experts then consider the relationship between User Experience and Customer Experience (CX).

    Our panelists also explore the measurement of brand strategy utilizing KPIs and UX measurements. Plus, they consider the importance of consistency in the brand experience. Finally, our experts look at the impact that all of the touchpoints for a product’s or service’s user experience have on the brand experience. Read More

  3. 10 CX Strategies That Can Increase Customer Retention

    July 8, 2024

    Targeting new customers is key to scaling a business. However, retaining existing customers is equally important for a company to grow sustainably. This requires building loyalty and reducing customer-acquisition costs through word-of-mouth marketing.

    Reports have noted that repeat customers spend 67% more than new customers. Improving customer retention also generates better upselling and cross-selling opportunities, which increase revenue and profit.

    Nurturing your existing customers and improving your Web site to enhance their experience requires a well-planned customer-experience (CX) strategy. Now, let’s consider ten CX strategies that can guide your team in creating a better experience and enhancing customer retention. Read More

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