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Strategy: Experience Strategy

UXmatters has published 6 articles on the topic Experience Strategy.

Top 3 Trending Articles on Experience Strategy

  1. What User Experience and Hip-Hop Have in Common

    May 9, 2022

    Who is doing the research work to recruit, observe, and understand the perspectives of users who, while they need mainstream technology solutions, also want to fulfill their basic survival, health, and safety needs? Users that societal systems have marginalized—whose voices have mostly been locked out or remain unrecognized?

    Those of us who identify as members of such marginalized groups are more likely to consider the voice of the voiceless in our work. We, the authors of this article, grew up with and live around these voiceless people. In fact, they are our relatives and friends. As Black psychologists and researchers who are working in the field of User Experience, we feel compelled to share our experiences with you. Read More

  2. Differentiating Product Strategy Through User Experience

    November 19, 2018

    Strategy is your product’s path to success. As software continues to eat the world and artificial intelligence becomes pervasive and, eventually, even commoditized, your product strategy can build competitive advantage through your product’s user experience—how people feel, what they think, and how they connect with others when using your product.

    So how can you differentiate your product’s user experience and, thus, leverage user experience to create competitive advantage? By integrating user experience into your product strategy. Read More

  3. Data: The Essence of a Digital Lifestyle

    Imagine

    A space for seeing the world in a different way

    A column by Dirk Knemeyer
    November 3, 2005

    “There are those who look at things the way they are and ask ‘Why?’ I dream of things that never were and ask ‘Why not?’”—Robert F. Kennedy

    Imagine: A space for seeing the world in a different way is Dirk Knemeyer’s forum for asking “Why not?” and dreaming about things that never were—but certainly could be. This column will explore innovative and progressive topics in digital product design today and look at where current trends and patterns are taking us tomorrow.

    I’ve been thinking a lot about metadata recently, but not from the standpoint of XML or programming or helping to organize and index data. My interest is in the future of content ownership, delivery, and value. I see a future for media that looks very different from the media of today. The germ of this idea actually came from my experiences with online movie rentals. Read More

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