Strategy: Product Strategy

This month in Ask UXmatters, our expert panel discusses how to prevent a project whose goal is defining UX strategy from devolving into a tactical exercise. First, our panelists considers how important it is that a project team have a shared understanding of what strategy is, but also acknowledge that, even among UX professionals, not everyone defines UX strategy in the same way. Our panelists define the terms strategy, tactics, business strategy, product strategy, UX strategy, and design strategy.

Our expert panel agrees, only once a business and a product team have aligned on their strategic goals can UX professionals understand how best to support all of those goals. Our panelists also recognize the importance of understanding where UX strategy work fits within a company’s projects and roles. Finally, the panel looks at how to create UX strategy artifacts that support business goals and propel their company toward achieving them. Read More

In the intricate world of technology, the role of the UX designer involves a delicate balancing act, demanding constant alignment between two goals: creating exceptional user experiences and meeting the strategic objectives of the business. This challenge is central to our work because achieving this balance lies at the heart of UX design for technology.

The Challenge: Achieving Business Goals and User Satisfaction

As UX designers, our aim is to craft user experiences that seamlessly resonate with users’ needs. Achieving this goal involves creating product user interfaces and navigation systems that are easy to learn, easy to use, and provide delightful interactions. Our ultimate goal? To step into the users’ shoes and design the best possible experiences for them. Read More

Strategy is your product’s path to success. As software continues to eat the world and artificial intelligence becomes pervasive and, eventually, even commoditized, your product strategy can build competitive advantage through your product’s user experience—how people feel, what they think, and how they connect with others when using your product.

So how can you differentiate your product’s user experience and, thus, leverage user experience to create competitive advantage? By integrating user experience into your product strategy. Read More